Lina is results driven and has a passion for digital marketing. Over the years, she gained strong client management experience by developing impactful partnership relationships, and utilizing effective organizational and time management skills. Her previous expertise is in affiliate marketing within the financial industry. And now she's focusing on her project management and account management skills.

11+ years of experience in helping companies acquire customers online and generate multi-million euros of incremental sales pipeline and revenue 📈. 6+ years of people management experience. Demonstrable track record in hiring, managing, developing and retaining talent and building high-performing teams 🚀. Expert level knowledge of Demand Generation, Search Engine Marketing (Paid & Organic), Paid Social, Display, Conversion Rate Optimization, Web Analytics, A/B Testing 📚. Advanced Excel and quantitative data analysis skills – at ease with most formulas (e.g. VLOOKUP, INDEX MATCH), Pivot Tables, Charts. Expert knowledge of Google Analytics and Google Tag Manager 🔢. Advanced qualitative research skills. Skilled at designing and executing surveys, online polls, user tests, competitor research 🕵️. Basic knowledge of HTML, CSS, JavaScript, SQL and databases. Can effectively liaise with developers and manage technical projects 👨🏻‍💻.

Linda is a seasoned Sourcing and Procurement Operational Excellence Executive with a public accounting background (KPMG), and a strong ability to execute from vision and strategy. Her innovative experiences with organizations large and small (GE Capital, Gap Inc., PeopleSoft, Siebel Systems, Yahoo!, Salesforce, Thomson Reuters, Box) during various phases of growth, right sizing and a pandemic, culminated an unique, but practical, end-to-end view and understanding of business processes. Linda's approach to problem solving is holistic, mixed with the right balance of discipline, creativity, agility and resilience. She has demonstrated successes in her execution and delivery with real results time and again, while also leading successful transformational digitization strategies. Linda is best known as a pioneer, advocate and co-champion of "CRM for the Buy-Side" at salesforce, partnering with Bruce Richardson, Chief Enterprise Strategist. Linda lead the digitization transformation of Sourcing processes, and is leading the sourcing and procurement practice with innovative solutions. She is frequently sought after as the thought leader in this space. Linda had been a 3X Dreamforce speaker and keynote presenter at procurement conferences where she was the sought after thought leader in the topics of Social Supply Chain, CRM for the Buy-Side, Machine Learning in Procurement, the Future of Digital Supply Chain, Predictive Sourcing, The Future of Sourcing, Digitizing Procurement, and Sourcing 2025 just to name a few.

For over 35 years Linda has worked in Information Technology in senior end user, SI and vendor roles so has a broad experience, across multiple industries, that combined with high energy - delivers. Linda recently worked across the JAPAC region and is now focused on the ANZ market working strategically with our customers to achieve their maximum potential through MYOB's leading edge technologies and services. Linda believes it is important to invest in organisations that deliver services to strengthen our community and is a non-executive director on multiple NFP boards. If you want to drive your organisation towards aligning the latest technology and business processes, to meet or surpass your strategic objectives, do not hesitate to contact me.

Communicate. Collaborate. Motivate. Observation of your customers and their needs should be what drives your content. Good content is designed to tell a memorable story or convey information. Great content does both. Digital storytelling has the power to enable a one-to-one connection with your audience and facilitate interaction. I have a passion for helping others discover the motivations of their audience and to create content that stimulates discussion, inspires collaboration, and triggers action.

Active evangelizer of growth through product solution leadership, digital strategy, and strategic planning across healthcare payer other customer centric industry verticals. Extensive experience with product management and team leadership, building product roadmaps, enabling business development and solution delivery. Innovation leader, experienced with key forms of innovation that help health plans solve problems.