I am the founder of Above the Bar Marketing, a full service digital marketing agency for law firms. Whether you are just starting out or need to work to redevelop your brand, Above the Bar does it all! Services we provide: Branding Website Development Search Engine Optimization Search Engine Marketing Content Management Social Media Management Reputation Management Citation Management Call Tracking

Like most kids, when I was growing up I wanted to be so many things--an Olympic swimmer, an archaeologist, a writer, or even a movie star. What I didn't realize was that these aspirations all shared a common thread, one that has shaped my professional life. I am a storyteller by trade and I love finding creative ways to allow brands and individuals share their unique story with the audience it will resonate with most. My interest in archaeology for example, which continued through my college education, stemmed from my desire to understand historical societies and share their folklore and cultural stories. My passion for storytelling has allowed me to develop a successful career in brand marketing. I absolutely love creating campaigns and content that is data-driven, strategic, and provides value for both the company and the end consumer.

Are you an event marketer, demand generation professional, or content leader looking for ways to get the most out of your digital events strategy? The stars aligned in bringing you to my profile then, because that's exactly what I specialize in. As the Associate Director of Content & Campaigns at Goldcast, my days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue driving channels. Head over to goldcast.io to learn more about how events can be a powerful brand and business growth driver, from webinars and ongoing series to summits and conferences. If you've gotten this far and want the inside scoop about my new series, Donuts & Demands, I'd love to tell you more about what I have in the works and get your thoughts! It's going to be a fun, informative, and collaborative show made for demand gen marketers. Over my career, I've contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions in two years. My diverse background across various industries makes me a well-rounded content leader and strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging across all channels, and think creatively while staying laser-focused on business goals. I enjoy educating others and presenting on various topics, such as podcasting, content marketing best practices, digital strategy development, and nonprofit leadership. I have created presentations for CU Social Media Conference, Together Digital Indy, Junior League of Indianapolis, and the FOUND Conference. I also have experience as an emcee, including JLI's 100th Anniversary and Shopper's Eve. When I'm not working, I love to be involved in my community. I’m a member of the Junior League of Indianapolis, writer for Indy Maven, Impact 100 member, a supporter of the Humane Society for Hamilton County, and a past board member of Circular Indiana. I am a graduate of United Way's Leadership United program, Indy Hub's 1828 program, Hamilton County Leadership Academy, and EDGE Work Emerging Leaders Program.

I am an experienced Marketing and Communications professional with a demonstrated history of working in B2B tech, the maritime and hospitality industries, commercial real estate and construction industries, as well as primary/secondary education industries. I pride myself on being versatile and having the ability to create solid and genuine relationships with colleagues across departments, vendors, and clients. Many would say that I bring a lot of high, positive energy to my work and to the teams that I'm on. I'm passionate about branding, storytelling, community, and engagement among all stakeholders. I see the bigger picture and enjoy building strategies cross-functionally, and rolling up my sleeves to execute and see those strategies through. Skillset: Marketing Strategy, Branding & Corporate Identity, Employer Branding & Engagement, Content Strategy & Creation, Sales Enablement, Public Relations, Digital Marketing & Web Strategy/Maintenance, Email Marketing, Social Media Management, Event Planning, Writing & Editing, Advertising.

Lindsay has helped companies from the Fortune 100s to small and medium businesses succeed on the web. She writes about search marketing at Moz.com and speaks to advanced Internet Marketing and SEO audiences at SMX, MozCon, the Microsoft Speaker Series, and more.

🚀 Experience: 10 years of experience in building B2B and B2C community marketing programs, corporate brand strategy, and employee engagement initiatives. 🔥 Passion: Igniting 'aha' moments and forging connections through storytelling. Plus, karaoke. 😄 Signature: My profound smile lines, worn proudly from loving what I do.