Hands-on experience in performance marketing, especially paid social, and consultative sales from fast-paced projects. My passion lies in working with numbers and optimizing paid marketing efforts through evaluating KPIs and leading projects with stakeholders across different teams An international background of working and studying in Japan, Austria, Germany for more than 9 years helps me to acquire various skills including teamwork, intercultural communication and quickly picking up new knowledge.

Lionel Johnston has nearly three decades of experience in sales, sales management, and business development, alongside building his real estate holdings. He combines his entrepreneurial spirit and sales expertise to consistently prioritize customer needs over company offerings. While earning his MBA at the University of Manitoba, Lionel managed international marketing for Travel Manitoba, promoting Canada and Manitoba as a tourism destination in Europe and Asia. He also led marketing efforts for one of Canada's largest trucking companies, earning several marketing awards from the Transportation Marketing & Sales Association, where he also served on the board. Currently, Lionel serves as the Managing Director of Farmers Marketing Inc. Here, he helps business owners modernize their sales and marketing strategies, focusing on lead generation and revenue growth. Lionel achieves this through personalized coaching and hands-on 'done with you' services, enabling businesses to excel in today's ever-changing marketing landscape.

I love to solve problems and build products that developers love to use. I believe in giving the team the context necessary, holding a high bar, and empowering the team to build the best solution, rather than dictating specifications. I also hold them accountable when it’s not quite good enough & we work together to do better!

Passionate marketing enthusiast specialized in digital & performance strategies and tactics. 10 years experience working with leading brands, managing high-scale media budgets and tough KPI targets, while relying on data-based insights to drive growth at large scales. All while managing multiple teams of media experts & skilled analysts as well as capable content, copy and art specialists

Accomplished data insights-driven technology marketer with a background in go-to-market strategy, new product positioning and launch, consumer insights & business analytics. Exceedingly passionate about growing brand evangelism through elevated online/offline experiences by combining the art and science of people, product, space and information.