Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
As CMO, I am responsible for Aprimo’s global brand and growth. This includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Principal Director within Accenture’s Digital Risk and Compliance practice and Lead for Legal Transformation. Over the course of my career, I have provided legal, regulatory and compliance advice to asset managers, wealth managers and investment banks involving registered U.S. and non-U.S. advisory products, including mutual funds, closed-end funds, alternative funds and offshore funds.
An enthusiastic, hands-on business leader, program/project lead, and product manager adept at building the team, culture, processes, and systems needed to deliver innovative software solutions while meeting objectives for quality, growth, and profitability.
Keeps teams and customers focused on key priorities and continuous improvement. Inspires a data-driven, positive outlook. From the beginning of her career, Lisa has combined her entrepreneurial, creative, technical, and people skills to bridge communication gaps, establish vision, and remove barriers.
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