As the Senior Director of Marketing, Experiences at Enverus, I am responsible for leading our events and customer marketing team to drive growth and ROI for the company. I bring over a decade of experience in marketing and leadership, which allows me to develop and execute marketing strategies that drive revenue and deliver exceptional customer experiences. One of my primary responsibilities is to build out the customer marketing team to ensure alignment with executive leadership and drive results. I work closely with the team to develop and execute marketing programs that drive demand and generate revenue. I also collaborate with other departments to ensure alignment with our overall business strategy. In addition to building a high-performing team, I am responsible for delivering exceptional events that generate significant ROI. Through strategic planning, flawless execution, and thoughtful follow-up, I ensure our events meet the needs of our customers and prospects while also contributing to the bottom line. Overall, my leadership style emphasizes collaboration, accountability, and driving results. I am committed to aligning marketing efforts with the broader business strategy to deliver value to our customers and drive growth for Enverus.

Mackenzie Newcomb is the founder of Bad Bitch Book Club, a virtual organization with over thousands of active members. Her blog, Mack in Style covers fashion, travel and literature. She is a B2B and B2C influencer marketing expert, with experience spanning from luxury brands to software and technology.

With over 13 years of experience, I've honed my skills as a seasoned sales leader and entrepreneur, deeply committed to leveraging technology for exceptional customer satisfaction. My track record is a testament to my ability to deliver tangible results, surpass expectations, and forge lasting global relationships. Currently, I act as the Sales Director for Social Commerce at Bazaarvoice. Here, along with our leadership team, my focus is on guiding a high-performing team of Account Directors and Executives who expertly manage and cultivate a portfolio of strategic accounts across diverse industries and regions. By providing mentorship, coaching, and motivation, we consistently exceed revenue and retention targets. Simultaneously, I hold the position of President and Owner of my own company, offering comprehensive technology solutions and services for residential, commercial, and MDU projects. My entrepreneurial spirit is driven by a mission to empower businesses and consumers alike through authentic feedback and innovative technology applications. My tenure at Bazaarvoice has yielded significant recognition, including President's Club FY23, Best Team Player FY23, and the esteemed Global Value Award. These honors reflect my dedication to new business development, meticulous customer relationship management, strategic portfolio oversight, and the seamless integration of SaaS+service offerings. In a competitive landscape, my strategic approach and results-driven mindset have solidified my reputation. As I continue to navigate and innovate, my commitment remains unwavering: to deliver tangible value, foster meaningful connections, and drive progress at the intersection of technology and customer satisfaction.

I generate revenue through the craft of marketing, making sure that deals with the best chance of closing are entering the sales pipeline. I do this through detailed quantitative and qualitative analysis, team development, and seeing creative solutions where others feel blocked. PROFESSIONAL SKILLS & CORE STRENGTHS: - Team leadership / Product marketing / Messaging / Demand generation / Lead qualification - Problem solving / Seeing creative solutions / Decisive decision-making / Smart risk-taking