Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category. Lauren also co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”

Passionate marketing and events professional with significant experience working in global software and technology organizations. Expertise collaborating with cross-functional teams to lead the delivery and execution of marketing activities in order to generate sales opportunities, maximize brand presence, and develop and support client retention initiatives. Excited by technology and comfortable in all things digital, having worked extensively across analytics, social media, design, and email campaigns. Computer and Tech Functionality includes Adobe Photoshop, Illustrator, Indesign, Marketo, Salesforce, FinalCut Pro, Excel, WordPress, Smartsheet, Google Analytics/AdWords, Social Media

Proud millennial with a passion for PR in all of its forms. I dream of having a career of which my parents never could have dreamed (and don't understand when I try to explain it to them for the millionth time).

Build great things with even better people and make sure it's a problem worth solving. <--- It's weird, but that's become the equation to finding my joy at work. Product Marketing has helped me match what I love with a career and perfectly molded to my "joy equation". It's the place where conversations with customers collide (in the best way) with data and sales, marketing, and cx feedback. Where we get to deeply understand what the market movements are saying, competitive organizations are doing, and how our customers' world is being changed by our product. Where we hear an idea from a PM and push conversations around how we bring it to market.

Innovative leader with experience across sales, product, and pricing management. Passionate about international business, diversity in leadership, and telecom.