I’m a marketing leader with 12+ years of experience in digital strategy for retail and restaurant brands. I currently lead paid and owned marketing at Kendra Scott including performance marketing, digital video, email, SMS, and loyalty. At both Kendra Scott and Floor & Decor, I have been responsible for digital strategy, personalization, and campaign execution across paid search, shopping, display, and email. My role is highly collaborative across departments including marketing, IT, e-commerce, analytics, customer care, and operations. Previously, I led digital marketing strategy and planning for key clients at Vert Digital as Director of Strategic Partnerships. Primary clients included Hooters, First Watch Restaurants, and Roadie. Specialties: - integrated digital strategy across paid search, shopping, display, paid social, video, and affiliates. - management and leadership of a team and multiple agency partners - 8-figure budget planning and ownership - local marketing strategy development and implementation - social media strategy, including content development and planning - mobile-first development, including UX/UI and design - paid digital media campaign strategy, including social, search, and programmatic

I have over a decade of experience in marketing planning and strategy. I’ve worked for brands across industry verticals on both the agency side and in-house, including Marriott Hotels, Volkswagen, The Bill & Melinda Gates Foundation, Boston Beer Co., Kroger, National Geographic, and more. I am currently the Director of Performance Marketing at Storyblocks. At Storyblocks, I oversee a team of 6, managing our creator partnerships, organic and paid social, paid search, podcasts, and affiliate marketing.

A dedicated writer and appreciator of meaningful conversations. An individual determined to make a positive impact every day through the power of words. Here's my official website: laurenzooveree.com My personal Medium blog for the latest musings: laurenzooveree.medium.com Drop me a message to create the perfect content!

Versatile and Dynamic Creative Director + Content Writer | Lead Challenging Projects | Build Exceptional Teams | Deliver High-Quality Results. Comprehensive background establishing effective vision and practical strategy for large, multichannel digital retail campaigns for web, store, and direct mail; conceives and creates powerful marketing and advertising (web / digital, print, TV, radio, out of home), collateral, communications, web content, social media, video, email marketing, catalog, signage, packaging and more. Enthusiastic and goal-oriented leader with proven team-building skills and impeccable standards. Significant experience spanning both agency and client-side, equally adept at delivering on creative and bottom-line objectives.