I seek to explore how the power of data can change the way companies conduct business. An individual with diverse practical experience in client consulting and marketing analytics. I possess a client centric mindset which backs my problem solving skills to maximize value addition. My passion for integrating data analysis with design thinking is indeed a precursor to my professional accomplishments. I am an efficient team player who works well with diverse groups, internal teams and clients. During my time at Purdue I have honed my technical skills in programming, handling large datasets, visualization to get insights from data and developing models for prediction and forecasting to increase business intelligence and better understand key aspects of linking insights to implementing strategy.

I have experience driving broad-scoped efforts that have had lasting impact at organizations I’ve worked in. I’ve worked in AdTech, FinTech and Consumer Web, primarily focused on Data and Analytics Infrastructure, an area I’ve a deep and thorough understanding of. I’ve seen success as a manager and a mentor, consistently being able to both attract and retain quality engineering talent through empathetic leadership, strong execution and opportunities for growth that my organizations have been able to provide.

I am a business leader with a strong understanding and experience of driving growth, performance and brand marketing. I have spent a large part of my career working with high growth startups in India. Currently, I lead the growth charter for Wow Skin Science - across performance marketing, retention and product for the D2C platform. Previously, I led growth marketing at Swiggy - India's largest on demand, hyper-local delivery platform. Before that I was with OLX, where I led digital and regional marketing for India. Prior to that, I worked with Coca-Cola India, where I was a part of the regional marketing team for South West Asia business unit. I have a keen interest in growth strategy, digital marketing, business strategy and brand building. Having worked across consumer tech and FMCG, I have developed a great degree of comfort working in unstructured environments and dealing with ambiguity. I have been leading high performance teams of senior leaders to deliver positive results. I am skilled at managing multiple stakeholders and building lasting professional relationships. As a person, I am high on ownership, very optimistic and self motivated.

I am a business-focused product leader who can bring innovative technology solutions to solve business problems with a clear focus, strategy and vision. My strong belief is that a product can only be successful if it solves a business problem and if developed right can be re-engineered for other problems and verticals. As a top-level business executive with many years of consulting/client management experience in many verticals (insurance, government, geospatial industry and telecommunications), I possess keen acumen to recognize revenue generating ideas and launch new products, or revamp legacy products to bring transformational change. My strong foundation in project and product management enables me to develop a solid product roadmap and vision, and also deliver on the vision by implementing using an Agile development approach. As a strategic thinker with collaborative style and ability to build consensus, I can lead not just a product but motivate different teams to take joint ownership. My strong interpersonal skills can drive engagement at all levels of internal and external stakeholders to develop solutions for various target audience from analysts to managers, and C-level executives. I am an excellent presenter of information, but oratorically and in writing. My deep experience in geospatial technologies make me an invaluable product leader for all applications related to big data, Internet of Things (IoT), real-time analytics, machine learning, and visualization of complex information. Whether it is smart client, data as a service, software as a service to backend as a service, I can think of the best solutions by staying ahead of technology trends. Specialties: Product Management, Catastrophe Modelling, Geospatial Technologies, GIS, Insurance, Resilience, SaaS, DaaS, Big Data,Product Strategy, UX, Geospatial Analytics, Urban Planning

Currently working with Cvent as a product marketer looking after the demand generation tactics for the India Middle East Africa region. She has previously worked as an e-commerce intern with V-guard Industries in their Digital and Emerging Channels department. She has also worked in the Strategic Partnerships and Alliances department as a Project Trainee for Datamatics Global Ltd overlooking the META region. She is skilled in Marketing, Public Relations, Microsoft Exce and Powerpoint, Brand Management, Data Analysis, and Team Management. Strong marketig professional having completed MBA focused in Business Administration and Management from Indian Institute of Management Rohtak. She has completed her under graduation (BBA) from Narsee Monjee Institue of Management Studies Mumbai with a specialisation in Marketing.

Developing technical solutions to business problems, or to advance a company's sales efforts, begins with defining, analyzing and documenting requirements. Managing requirements at the project level to help fulfill business needs.