An innovative and creative marketeer with close to 10 years of experience in the tech space and B2C brands, who is extremely passionate about developing strategic campaigns to drive business objectives. I have extensive experience working in both agency and client environments for business-to-business (B2B) and business-to-consumer (B2C) companies. For close to 2 years, I worked closely with the suits and the creative team to deliver quality assets on schedule for an IT industry client, while also reviewing campaign performances and providing insights. Following that, I took up a sales role in a SaaS company, specializing in event solutions, and then joined an F&B company to manage the marketing team whilst delivering successful B2C campaigns. In Microsoft, I supported the CMO team where I have established a proven record of executing B2B marketing campaigns from end-to-end for Microsoft 365, Security, and Surface for over 2 years before joining Mambu where I focused on field marketing activities for the APAC region. I’m now proud to be the Marketing Manager for Southeast Asia at Meltwater. Outside of work, I love gaming on my Playstation console. I live by this quote "Marketer by Day, Gamer by Night".

Communications professional with more than 25 years of public relations experience in a range of industries, most recently in the artificial intelligence, IoT security, digital transformation, legal tech, mobile software/hardware, biometrics, fintech, retail tech and telecommunications segments. Expertise in content generation, product launches, public relations campaigns and social media programs to support B2B as well as consumer facing products and services. Proven ability to navigate the changing media landscape ranging from traditional media and analyst relations to influencer relations. Dynamic leader focused on effectively building and managing cohesive virtual teams dedicated to client success. Inspired by colleagues and clients who are passionate, creative, collaborative and pragmatic. Specialties: All facets of public relations and marketing communications; social media management and thought leadership content development: strategic planning, project management and event management.

As a Corporate Vice President with Ceres Talent, I leverage my 20 years of marketing experience to match talented marketing, communications and product professionals with clients who need interim support or permanent hires. Our team of marketing experts inherently understands the requirements of the role, from the functional skills required to the more intangible soft skills needed to be successful. We strategically source and match qualified candidates for the job, ensuring long-term payoff for both your company and the candidate.

Igniting the transformative power of people in organizations is my passion. I’m convinced that companies that cultivate an environment for individuals to bring their whole selves, connect deeply, and grow personally and professionally, attract the right talent to accelerate their success and innovation. I develop people strategies that drive change, always following a human-centered mindset. This approach paves the way for enhanced employee engagement and improved business outcomes. I'm renowned for my skills in people management, strategic leadership, and the art of fostering creative interpersonal relationships. I have earned the trust of CEOs, executive teams, and corporate boards as both a reliable partner and global change agent. My mission in every partnership is to create a positive, results-driven people-first culture. My business acumen is also reflected in my service on two boards: RiseIT, a global for-profit software and technology services company, and The Jillian Fund, a non-profit organization supporting children facing life-threatening illnesses. At the heart of everything I do is one truth: Our collective success depends on our ability to nurture and unleash talent. This conviction is the engine that drives my passion and guides my actions every day.

For many companies, social media is the Wild West. It’s frightening. It’s misunderstood. And it’s often under resourced and poorly staffed. I specialize in making sense of the chaos and removing the fear. In my 20 years of professional experience, I first learned how to tell good stories and write compelling content as a newspaper reporter. Then I pivoted to social media, most recently as head of the global social media team at Cargill, one of the largest private companies in the United States. Managing a global team with responsibility for 360 social media channels from Minneapolis to China, we covered all facets of both B2B and B2C social media – both organic and paid. I am one of the country’s top experts on social media governance and risk, often speaking on the topic at industry events. Additionally, I have a deep passion for training, having developed a robust multi-lingual training program for Cargill’s 160,000 global employees. A collaborative team player who knows how to work with teams across an international and extremely matrixed organization, I am a leader who can get things done, offer persuasive arguments and make decisive, educated decisions in the moment. I am used to working with teams at all levels of the organization, from the C-suite to front-line plant employees. Core competencies: Social Media Strategy & Execution | People Management | Social Media Governance, Safety & Compliance | Social Media Management Tools | Major Platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, Weibo, WeChat, VK) | Social Listening & Analytics Tools | International Platforms, including China | Vendor Management | Paid Social Strategy & Execution | Social Analytics |Issues & Reputation Management | Influencers on Social | Matrixed Organizations | Training & Development | Agency Management | RFP | Boolean Search Expert | Communication Strategy | Crisis Management | Consumer Behavior

For more than a decade, Capstone’s Framework for Achieving Great Results© has guided dozens of healthcare organizations to become well-run, fast, agile, and innovative organizations. CONTACT US to explore adopting the Framework where you work. https://www.capstoneleadership.net/contact-us Follow our podcast - Culture Change RX - https://culturechangerx.buzzsprout.com BACKGROUND & RESULTS - I was part of a senior leadership team that engaged employees to save a very important community asset - its community hospital. We didn’t just save it -- it became wildly successful. The strategies, tactics & lessons learned became desired by others. In response, Capstone Leadership Solutions, Inc. and The Framework for Achieving Great Results© were born. To date, Capstone has provided plans, resources, and support to 100+ employee-driven teams to champion impactful and lasting improvements in their healthcare organizations. Capstone has served as strategists, trainers, and coaches to 1000s of leaders - and entire leadership teams - to support them in gaining consistency and competency in proven, practical, and do-able tactics for leading people, achieving goals, making progress on projects and improvement initiatives. We are proud to share a small sample of results: ✅Best Places to Work ⭐Increased Employee Engagement - 22nd to the 71st percentile in less than 1 year, now in the mid-90s year-after-year! ⭐National Laureate Awards for Workplace Excellence – three consecutive years ✅Providers of Choice ⭐#1 Patient Satisfaction Rating (HCAHPS) of 120+ Michigan hospitals ⭐"Top 20" hospital designation ⭐LeapFrog “A” Ratings & ISO Certifications ⭐5-Star Patient Survey (HCAHPS) and Medicare Overall Ratings ✅Growth ⭐$120M revenue increase for two consecutive years ⭐Double net revenues in 4 years with no price increase & 6 competitors within 30 miles ✅ EXPERTISE: We have served dozens of healthcare organization and equipped thousands of leaders & employees with skills necessary to create extraordinary results. Prior to founding Capstone, I held hospital leadership roles for 21 years. I am board certified and a fellow in the American College of Healthcare Executives and the co-author of The Employee Experience: A Capstone Guide to Peak Performance. ✅ CONTACT US for a complimentary consultation: https://www.capstoneleadership.net/contact-us or [email protected]