Browsing Creators
Content @ Lavender
Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.
Follow for insights and musings about B2B, marketing, and organizational practices.
Partner
Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
Partner
Senior Reporter at Insider
I cover all things creator economy, including influencers, startups, and social media platforms.
Want to chat? Send me a DM for email, Signal, etc.
Content Writer for B2B and SaaS Brands | Founder of The Society of Writers
Over the past 8 years, I've adopted the title of "strategic content writer" as my work often goes far beyond simply executing the briefs provided to me. As a specialist in the B2B space, I help my clients define content marketing objectives, select the right channels to reach their audience, and implement a content schedule that they can stick to.
My clients include FinTech and SaaS leaders, such as Simple Nexus, ButterCMS, and Kaspersky. I am also proud to collaborate with up-and-coming startups and smaller businesses whose values align with my own passions for improving processes and finding creative solutions to age-old problems.
While I work exclusively on a remote basis, I've been able to build a strong rapport with my clients and other members of their teams by working collaboratively via email, over Slack, and with routine video calls. With a focus on output, I am always thrilled when I can help streamline communication and workflows, and I do that by adapting to the platforms, tools, and techniques my clients prefer to use.
Throughout my career, I've gained diverse experience creating deeply-research articles, white papers, case studies, and marketing content. I have a keen eye for detail and a knack for transforming complex and technical concepts into accessible and engaging narratives. I am also well-versed in the best practices of keyword research, search engine optimization, and guest posting.
So, if you're seeking a seasoned writer who can effectively convey your value proposition and captivate your target audience, I'd love to connect! Let's work together to drive the content marketing results you want to see.
Product Marketing @ Rally | User Research CRM | Masters of Digital Product Management '24
Translating technology into high-value business outcomes. Positioning value-based solutions to solve customer problems quickly and strategically. Co-creating industry innovations. Contributing to pipeline growth and revenue.
Growth Operations at Spotify
Experienced content marketing manager with a strong background in technology, media, publishing, and design. Skilled in event planning/coordination, advertising, brand strategy, partnership management, production, and social media. Ability to manage high-impact campaigns and cross-functional projects with diverse stakeholders. Passionate about helping facilitate environments for artists and creators success.
