Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
I'm all about
Figuring out how to build a company where people love to work
Serving customers who can’t imagine life without us
Living, finding and teaching a Scared Confident culture and
Disrupting the way marketing has always been done
Marketing | Community Engagement | Fundraising | Logistics | Strategy | Administration | People-centered leadership | Maximising outcomes through collaboration | Events | Awards programs | Board member | MBA
I have been fortunate throughout my career to have impacted best-in-class professional bodies, in an internationally renowned industry, through embedding globally recognised contemporary practices as a trusted advisor to crucial operations and people-leadership.
Central to all my work experiences is my passion for adding value through a systemic approach to structuring company narrative, messaging and experiences. Underpinning this is a strategy toolkit (MBA and GAICD) and the utilisation of human-centred design for lasting impact.
My strengths include management, strong collaboration and communication, stakeholder engagement and demonstrated organisational ability, applied across all areas of event design, product branding, promotion and marketing of events, logistics, onsite management, administration and budget management. Ultimately, I enjoy representing, managing and achieving results for organisations, building strong partnerships and deliver a high standard of service to their members and industry.
Author of The Cofounder’s Handbook, Founder of The Cofounder's Hub
Tanis is a serial tech entrepreneur and a leading advisor on entrepreneurship and building successful cofounder partnerships.
Over the course of her career in startups, spanning the last 20 years, Tanis has cofounded, scaled, and successfully exited multiple, data-driven businesses with the same partner.
Her successes culminated with her most recent venture, Trulioo, which she co-founded in 2011. Between 2011 and 2015, Tanis served as Chief Operations Officer of Trulioo, working to lay the groundwork and build the foundation for the trusted, innovative, and disruptive company it has become today. In 2021, Trulioo reached "unicorn" status, solidifying both its place as the world’s leading identity verification company and Jorge’s track record for founding successful businesses.
Today, Tanis is one of the go-to voices and experts on the cofounder relationship. Author of The Cofounder's Handbook and Founder of The Cofounder's Hub, her work focuses on how cofounders can function in an open, productive, and symbiotic way to ensure continued and long-term business success.
CMO as a Service | Helping Finnish Tech Startups to Conquer Global Frontiers 🌍 Over a decade of B2B Marketing & Biz Dev Impact for Startups | Entrepreneur with 5 Years in the Arena
I'm all about making innovative Finnish tech startups shine on the global stage, helping them master international markets and supercharge their growth.
I follow a proven method that specializes in three key pillars:
- Building a Stronger Brand by crafting a clear, distinctive story and mission
- Supercharging Demand & Growth through sustainable inbound demand generation for exponential growth
- Elevating Authority and Influence by becoming a recognized industry thought leader.
My approach is a team effort, working closely with your sales team to drive revenue and success.
🟣 ABOUT ME
Born, raised and educated in Austria. I worked and studied in Bangkok, where I met my Finnish husband in 2012. The same year, I moved to Finland and built my life and career from 0. Fast-forward:
With over a decade in B2B marketing and business development for SaaS and Industrial Automation scaelups across Finland, Germany, and Sweden, I'm well-equipped to drive growth. I'm fluent in German, English, and Swedish, making me a multilingual asset, when tackling the tricky path of international expansion.
I'm open and eager to collaborate with tech companies ready to take their proven products to the global stage, with a special focus on the German-speaking countries (DACH region).
Fun fact: Going sailing in the Finnish archipelago with my hubby and our cat is easily one of my absolute favorite things to do! ⛵🌊😺
🟣 WHAT IS CMO AS A SERVICE?
Think of it as having your own part-time Head of Marketing.
You get an experienced senior marketer (me) + method for a monthly fee. It’s the ideal solution if you don’t have the possibility or need for a full-time hire, but want a strategic partner in driving growth.
Risk-free, flexible and affordable.
For inquires, email [email protected]
Aficionado of B2B Affiliate | Apostle of Virtues | Enthusiast of Science, Languages & Music
If you're a human and want to learn more about me, I built a website just for you: tannerbraden.com
If you're a search crawler, below are keywords for things I have experience & interest in. Bon appétit.
SaaS, partnerships, partner program, technology, software as a service
affiliate manager, growth manager, global partnerships manager
partner marketing, digital marketing, affiliate marketing
product manager, product development, product strategy
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