I’m a content marketer that’s worked with a whole heap of startups and enterprise companies, including Google, GoDaddy, Clearbit, ProfitWell and Hotjar.
I’m currently Director of Marketing at the remote marketing agency Animalz. Before that, I co-founded a marketing agency, freelanced as a marketing consultant and copywriter, reviewed beers, designed t-shirts and tended bar.
Known for bringing incomparable energy, vision and structure to marketing teams that deliver significant results. Passionate about building brands with crisp, differentiated narratives, and designing data driven lead engines built to scale.
SKILLS:
− Brand, messaging and narrative development that establishes a distinct, crisp, and edgy position
− End-to-end B2B demand generation across all digital channels and in-person experiences
− Planning, aligning, and executing global and cross-functional marketing plans.
− Oversight and accountability for measurable growth and retention goals
− Deep understanding of executives and key buyers for enterprise and mid-market cloud & SaaS
− Aligning the organization to outcomes, clearly articulating the strategy, then consistently delivering
RESULTS:
− Achieved +10pt increase in unaided awareness and consideration with $60M global campaign
− Increased gross retention by 18pts with innovative subscription model
− Improved MQL to Opportunity conversion: 2% to 12% in 6 months
− Built a 30-day trial with nurture resulting in 3x lead conversion
− Doubled marketable contacts through retargeting and re-engaging non-responsive contacts.
I like to write about stuff I’m passionate about and engage others along the way.
By day, I turn technical language into compelling storytelling as a product marketing writer in tech. I’m also a freelance journalist reporting on young people and AANHPI communities, with bylines in Teen Vogue, NBC Asian America, The Guardian, and more.
I recently directed and wrote my first video game called J-Town: A Visual Novel (available to play for free on Steam and itch.io). In the past, I’ve used my writing and communications skills to build educational program curriculum, acquire grants, organize events, and create marketing materials for nonprofit organizations.
VP, Sales - NA & Japan @ Xactly Corp | Presidents Club Winner
With over 16 years of experience in sales, I am a passionate and results-oriented leader who thrives on driving growth and innovation in the SaaS industry. I am currently the VP of Sales for NA & Japan at Xactly Corp, a leading provider of cloud-based sales performance management solutions. I am responsible for leading a team of sales professionals across different segments and regions, while delivering on the company's vision of empowering sales teams to achieve their full potential.
In my previous roles at Xactly Corp, I have consistently exceeded my quotas and targets, and earned multiple awards and recognition for my performance and leadership. As a RVP, Director, and AE, I have developed and executed effective sales strategies, built and coached high-performing teams, and cultivated strong relationships with customers and partners. I have also leveraged my experience as a professional baseball player to bring a unique and diverse perspective to the sales organization. I am always eager to learn new skills, explore new opportunities, and collaborate with others to achieve our shared goals.
I am a professional writer and copywriter with about 5 years’ of experience and I have worked with clients across every major vertical services.
I'm by passion and professionally a Creative Writer and a Content Promotion Strategist. and associated with some of the big corporate names and has been the part of writing business since 5 years. Branding, mobile app development, digital marketing, e-commerce tips and tricks, Entrepreneurship, web development, designing and trending technology news are her forte of writing and her niches. Every day to night, I drinks coffee and write impeccable content
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