Tori Lazar is a creative business consultant and leadership coach for purpose-driven brands, creators, and leaders. She recently founded the creative leadership coaching studio, How to Fck Up Well, and is an advice columnist for Girlboss. She also serves as the Director of Biz Dev & Partnerships for Female Startup Club and is an advisor to Black Girl Magik. Through her work, Tori aims to destigmatize failure and redefine it as an opportunity for growth. Learn more here: https://www.howtofckupwell.com/ -- Purpose, community, and authenticity sit at the forefront of what makes us who we are and how we define our success. With 10 years of experience as an entrepreneur, brand marketer, and community builder, I’ve honed an intuitive understanding of the tools and skill sets needed to succeed and sustain in our increasingly online/offline world. My experience transcends traditional industry-specific barriers, spanning direct-to-consumer brands, creator-led media platforms, global technology companies, VC-backed startups, community-centered organizations, hospitality groups, and more. Past clients include GoDaddy, Ember Company, Norby, The Hoxton, Ettitude, Brand Assembly, Future of Women, Nude Barre, Back Beat Co., Kitty & Vibe, Allbodies, and more. Additionally, Tori has facilitated partnerships for her clients with organizations like Girlboss, Courier, Intersectional Environmentalist, ilovecreatives, Geneva, The Conversationalist, Female Startup Club, Publish Press, Sad Girls Club, Domino Magazine, Lo & Sons, Yola Mezcal, and more. Now, she leverages her versatility to help others foster creative leadership skills so they can future-proof their purpose and impact and build more resilient teams and businesses. She recently founded the creative leadership coaching studio, How to Fck Up Well, and is an advice columnist for Girlboss. She also serves as the Director of Biz Dev & Strategic Partnerships for Female Startup Club and is an advisor to Black Girl Magik. Through her work, she aims to destigmatize failure and redefine it as an opportunity for growth. Learn more here: https://www.howtofckupwell.com

Over the past 10 years, I've built the award-winning dog lifestyle blog Wear Wag Repeat. My 15 years of expertise working in social media is the key to the success of my blog, online store, pet industry podcast and online courses. The trust I built with my audience of over 80,000 pet parents has enabled me to work with dozens of brands on successful influencer campaigns. My dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. You may have also seen me share my social media marketing expertise with organizations such as BlogPaws, Alt Summit, Pet Boss Nation, Hair of the Dog Academy, Association of Pet Dog Trainers UK, Pet Sitters International and SuperZoo.

We all have a vision of success, we just have to figure out how to get there. Same goes for brands. Whether its greater brand awareness or increase in revenue, I create advertising strategies for brands to exceed measurable business outcomes. I love translating data and complex technology, and have experience in programmatic media planning and buying.

Word juggler and marketer. My outlook has been shaped by my status as a first-generation American and my blend of memories living in various corners of North America. My curiosity is always propelling me to discover new places and meet new people. I believe that storytelling evokes emotion and ignites change and that there is no one set way to do it. In an evolving digital landscape, I continuously strive for my work to bridge digital and physical borders and leave a positive impact.

I'm a passionate storyteller with a vast body of experience, both in my field and out. My background is in journalism, and I have experience reporting on local government, music, the arts, and travel. Fast paced office environments feel like home, and I like to be kept busy, be it writing, editing, or even design. The greatest skill I possess is versatility. Copywriting is far from foreign, having written and edited copy for pharma and tech advertising, including b2b print materials and web copy. Beyond this, my heart lies in more creative endeavors, be it writing scripts, short stories, or poetry.