Senior Director, Group Marketing and Communications at Deltatre
B2B marketing is broken. I'm on a mission to try and fix it.
After a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses, I love working with brands to build audiences - something I consider to be the last competitive marketing advantage left.
As Senior Director of Group Marketing and Communications at Deltatre, I've helped position the company as one of the most influential providers of sport and media tech through content marketing, organic social and employee advocacy.
I share some of my learnings on how to do better marketing in my weekly newsletter, The B2B Bite, and interview other amazing audience builders on my podcast, B2B Better.
https://newsletter.jasonrbradwell.com/b2b-bite
Product Marketer | Zoho Corporation | Zoho Forms | SaaS
I am a Technical Writer with an overall experience of 4 years with hefty knowledge in Website writing, creating help documentation, In-Product Content, Community posts, Social Media Marketing and Content Marketing & Management. My goal is to provide original and compelling content that reaches a wide audience. I love learning and try my best to upscale my skills in regards to my performance in the job. I have diverse interests and capabilities derived from my multi-tasking and skilled experiences. I am multilingual and fluent with 5 languages.
Web developer and technical writer turned developer relations engineer. Passionate about helping developers become successful and supporting developer communities. Excited about getting more people to believe in the power of GraphQL, Web3, & DeFi.
Vitalii Romanchenko 🇺🇦 CEO & Co-founder @ Elai.io - Leading AI video platform for L&D professionals | Tech Entrepreneur | Keynote Speaker | Generative AI | Growth Marketing
Tech Entrepreneur, Co-founder at Elai.io - Generate AI videos with real humans from just
Head of Marketing at Videowise ✔ | Helping eCommerce brands and retailers increase AOV & RPS with Interactive and Shoppable videos | #Reforge
Seasoned growth practitioner experienced in digital marketing, product management and business development. Almost a decade of hands-on experience across SaaS and DTC companies.
Data-driven product marketer focused on the outcome rather than the output. I’m constantly learning and working alongside positive folks and team players. A problem solver and multilingual negotiator.
📋 I’ve been fortunate to work closely with companies: PepsiCo, Rosneft, Mercedes-Benz, Oath.com, Travel.com, Avilon, Bitrix24, BitDefender and others.
Industries I’m exploring: MarTech, eСommerce, New Media, Gaming, Big data, CRM, HealthTech, DTC CE and others.
✔ I enjoy iterating my way to the most scalable digital marketing playbooks for growing revenue, user acquisition and customer happiness. I work with PLG/SLG approaches, CJMs and UBP models to facilitate and increase the effectiveness of SDRs job. I also experiment with building growth engines that timely deliver across pipelines.
Here is my marketing toolkit used for day-to-day work: paid ads across various DSPs, market research, in-depth marketing analytics and customer engagement/intent data, A/B experiments, SEO, gated/ungated content production, landing pages, marketing automation (email, SMS, push etc.), web design and UX, partnerships (referrals, LTDs, listings, sponsorships, product reviews and articles etc.), PR, branding and positioning. building ecosystem microservices, and other inbound/outbound efforts.
Generally speaking, I've been working on each step of the customer lifecycle: reach, acquisition, conversion, retention and loyalty. Demand and lead generation are two funnel stages I'm currently mostly focused on.
😀 In my spare time, I swim and cycle. Fishing, playing video games, watching epic movies and spending time with my lovely family - is my joy.
📈 Key personal object - to remain valuable and bring significant contributions to help businesses unlock their growth potential thru digital marketing.
I’m constantly looking for opportunities that lie between fields of expertise. I enjoy exploring all those intersections and am open to new digital marketing journeys.
✌️ Thanks for visiting my profile.
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