Ali is an experienced growth marketer with a passion for data. She was previously the co-founder and CMO of branded podcast agency, Origins Media Haus, which was acquired by Quill Inc. in 2020. Her work has been published in many publications including Rolling Stone, the Tim Ferriss blog, Toolbox, Notable Life, and Bay Street Bull. She's also worked directly on driving Quill's coverage in publications like Forbes, Inc, FastCompany, Entrepreneur, Business Insider, and Bloomberg. Ali has contributed to Quill's many accolades including the best small business award by CanadianSME, the top companies in content marketing award, and launching the Quill Podcast Awards, a notable podcast industry awards ceremony that sheds light on independent creators. Currently, the Director of Growth Marketing at Quill Inc., Ali excels in merging creativity with data in order to successfully build and grow a brand. Some of Ali's specializations include SEO-driven content marketing, paid acquisition, CRO, strategy creation and execution, and performance reporting.

Do you know *exactly* which customers to target and what fuels their buying decisions? If not, growth will always feel painfully slow. I can help. Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned). Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn? Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers. After all... whoever gets closer to the customer wins.