Vice President, Product Management – Content Cloud at Aprimo
Helping Aprimo’s Product and R&D teams elucidate and balance product vision and development priorities for our Content Cloud areas, while also evaluating the market landscape for next-generation wants and needs, balanced with the immediate requirements of customers. Passionate to drive new DAM initiatives for Aprimo's artificial intelligence and machine learned applications.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Hello, I'm Khushi!
I work with companies to get their marketing messaging right and uncover ways to drive growth using data.
The long but brief story:
Great at academics and great at sports but found my passion in growth marketing.
Spent countless hours taking courses online and tested out those skills at 10 companies, in different industry verticals. I took a sabbatical of 6 months to get ridiculously good at marketing. Unsurprisingly, I have a major in marketing and a degree in business.
Short term goal is to be great at growth marketing. Long term goal is to start something of my own and put these kickass marketing skills to use.
Outside of marketing (if that ever happens), I take active interest in animal welfare, tech startups, and Karate. My mom thinks I should get a hobby other than marketing and she's absolutely right.
"Always believe it can be done."
Every efforts, every works, every tasks, always can be done. The words always live on me.
Innovate, Transform, and Deliver is the way I always wanted to do. Innovate to find the creative way to get the answers, Transform to adapt to the challenge, and Deliver to execute and progress to the best result.
8 years in the financial industry, doing the biggest digital innovation and transformation. Now focusing in developing web3 and crypto ecosystem in Asia.
Drop me an email at [email protected]
Streamline and automate your SMM & content operations with ContentStudio.io
I am the co-founder and CEO of ContentStudio.io.
ContentStudio is an all-in-one social media marketing platform helping brands, agencies and content teams plan and maintain a consistent social media strategy with the ease of streamlining workflows. It covers all relevant areas of social media marketing like ideation, collaborative planning, visual composing, scheduling, community management, analytics and reporting.
Previously, I was Director of Digital Marketing at IBGDigital, where we helped brands and businesses achieve higher ROI by leveraging online advertising channels using highly targeted campaigns and conversion optimization strategies.
As a skilled growth hacking practitioner and data analyst, I have this strong ability to design complex marketing automation campaigns and extract insights from data. This has enabled me to drive better return on investment for organizations in multiple industries.
Having strong technical background with digital marketing experience has allowed me to offer a unique skill set to develop data-driven marketing strategies for generating web traffic and optimize conversions ensuring a maximized return on marketing investment.
I’ve also had the good fortune to work with renowned CPA (cost per action) affiliate networks such as Convert2Media, AboveAllOffers, A4D, ClickDealer, GrabAds Media Group, Adsimilis, Adwork Media and Adscend Media.
Specialties Include:
- Lead Generation
- Conversion Optimization
- Process Development & Standardization
- Sales Funnel Development
- Copywriting
- Pay Per Click (PPC) Marketing
- SEO/SEM
- Email Marketing Automation
- Marketing System/Solution Architect
predictive modeling
customer segmentation
campaign experimental design and post-campaign analysis
geographic information systems
text mining
web analytics
SAS programming
Specialties: Database marketing
CRM
Direct marketing
Online marketing
Specialties: AI, Machine Learning, big data, wireless, collaboration, communications, networking, product development
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