B2B marketing is broken. I'm on a mission to try and fix it. After a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses, I love working with brands to build audiences - something I consider to be the last competitive marketing advantage left. As Senior Director of Group Marketing and Communications at Deltatre, I've helped position the company as one of the most influential providers of sport and media tech through content marketing, organic social and employee advocacy. I share some of my learnings on how to do better marketing in my weekly newsletter, The B2B Bite, and interview other amazing audience builders on my podcast, B2B Better. https://newsletter.jasonrbradwell.com/b2b-bite

Ross Simmonds is the founder of Foundation, a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands. Foundation provides content marketing services to organizations all over the world ranging from some of the fastest-growing startups & consumer products to the Fortune 500. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like LinkedIn, Instagram, Facebook, Twitter, & YouTube. In addition, they've planned, created and distributed content assets that have resulted in millions in revenue for a wide range of brands.