Beauty Industry Specialist with a diverse background that covers Product Marketing, Product Development, Project Management, and Digital Marketing. Passionate about exceeding goals, surpassing expectations, and working with mission-driven teams to create something that reimagines the future. Self-efficient problem solver who embraces challenges versus fighting them and strives to make a positive impact/difference in the industry!

Innovative Product Manager with 9+ years of technical product management experience shipping B2B and B2C products, and 15+ total years of experience in the software industry. I help companies distill customer issues into solvable problems that we can go build for. I'm passionate about collaborating, championing, and celebrating successes together as a team.

Experienced Director Customer Support with a demonstrated history of working in the sporting goods industry. Skilled in Retail, Sales, Team Building, Management, and Account Management. Strong support professional with a Master of Business Administration (MBA), BBA focused in International Business, Managment from Mercer University.

Results-driven Director of Demand Generation with 8 years of experience in B2B marketing. Developed full-funnel strategic plans to drive incremental business revenue. Experience in channel optimization and A/B testing, multi-attribution analysis, and campaign analysis from lead to closed-won including, ROAS by channel, APV (average pipeline value), AOV (average order value) and deal velocity. Experience hiring to fill gaps and continually increase revenue contribution YoY. Strong problem-solving skills, leadership abilities, and a focus on delivering revenue results.

Experienced and dynamic leader with 15 years in the consumer goods and building materials industries, known for transforming businesses and driving growth. I excel in developing and executing strategic plans that marry the need for market growth, product innovation, operational efficiency, and organizational development. My multi-functional expertise includes streamlining operations, building high-performing teams, and fostering a culture of strategic clarity, accountability, and engagement. I have successfully led complex transformations, including mergers and acquisitions, and have a proven track record in expanding market presence and launching innovative products. As a resilient and adaptable leader, I navigate challenges with transparency and an entrepreneurial mindset, driving sustainable growth even in uncertain environments. My ability to align and empower teams, coupled with strong customer and stakeholder management skills, positions me to lead organizations to new heights.

Dr. Whitney Hastings is a senior technology transfer professional with the National Cancer Institute's (NCI) Technology Transfer Center and is Chair of the Federal Laboratory Consortium (FLC). She has decades of experience in technology transfer leading numerous technology transfer initiatives and managed diverse portfolios including therapeutics, medical devices, cosmetics, software and food safety technologies. Prior to joining the NCI, Whitney was an Intellectual Property and Partnerships Manager at the Food and Drug Administration (FDA), where she had a pivotal role in expanding the office to include patenting, licensing, enforcement and in growing the number of technology transfer partnerships at several FDA Centers. Before joining FDA, she spent several years at NIH's Office of Technology Transfer, where she was a Senior Licensing and Patenting Manager and Acting Branch Chief. Before working in technology transfer, Whitney worked in industry as an engineer with Corning, Inc. and was a fellow in the NCI Nanobiology program. She graduated with a BS in mechanical engineering and a minor in bioengineering from Clemson University and completed her master's and PhD in Mechanical Engineering at Johns Hopkins University.

How people communicate, shop, and work is changing quickly and direct-to-consumer businesses are at an inflection point. I’ve dedicated my career to helping businesses navigate the ever-changing digital commerce world and better serve their customers. Businesses have to adapt because the changes are happening around them either way. This is where digital transformation comes in. Digital transformation at its core means adapting to not only new technologies that are available but also to changes in customer expectations, societal shifts, and industry disruptions. Businesses, in responding to these shifts, are needing to become more customer-focused, agile, adaptive to new opportunities, and efficient in order to stay competitive. Digital transformation and smart technology investments are how they can rise to meet these expectations at scale. In my view, these are exciting times for companies willing to embrace the change and work to become category leaders. Happy to chat about your digital transformation challenges and hopefully we can solve them together. #digitaltransformation #customerexperience #CX #CDP #ecommerce #retail #finserv #hospitality #retention #martech