VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Founder at The Reeder | 2x Head of Conent at Clari, Gong | Podcast Host
Content Strategist, SaaS Marketing Consultant, and Founder of The Reeder.
Known for scaling brands like Gong from $20M to $200M ARR, Devin specializes in creating memorable content that grows audience, brand, and pipeline for high-growth startups like Notion, Wiz, and AudiencePlus. Host of the podcast Reed Between the Lines and creator of The Reeder Newsletter, Devin shares actionable strategies for content marketing and LinkedIn growth. Passionate about turning readers into raving fans and building trusted, impactful brands in the SaaS space.
🚀 Sharing Advanced 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 Strategies & New Features. 𝐅𝐨𝐥𝐥𝐨𝐰, stay up-to-date and learn with me | Top 50 PPC Experts | Ex Google Ads Support | High Quality Content Only | Founder of Custom PPC Chat GPT
Voted Top 50 PPC 2024 Specialist worldwide.
I share content about Google Ads: Insights, Advanced Strategies and News.
I'm from South Tyrol 🇮🇹
Language: German, Italian, English, Spanish and bit of Portuguese.
Worked with clients like: Nike, eBay, Pandora, BMW, HelloFresh, Ovomaltine, TCS, Zweifel, Mooris, Aldi-Suisse and many more.
Managed around 15.000.000+ € Google Ads Spend.
Talent Acquisition Expert | Building Scalable Operations, Employer Branding
With over six years of experience in talent acquisition, I am passionate about finding, attracting, and retaining top talent for diverse and innovative organizations. My core competencies include human resources, performance management, recruiting, and employer branding. I have a strong background in the management consulting and software solutions industries, and I am always eager to learn new skills and technologies. I enjoy working with cross-functional teams and collaborating with stakeholders to achieve strategic business goals and create positive impacts.
Most recently, I was the Senior Talent Acquisition Manager at Mitek Systems, a global leader in mobile image capture, remote deposit, and identity verification software solutions. I managed the nationwide recruiting efforts for Mitek, assisted international recruiting efforts in Europe and APAC, and maintained a personal requisition load of hard-to-fill positions. I also developed and implemented talent acquisition strategies, policies, and best practices to ensure quality, efficiency, and diversity of hires. I left Mitek in June 2023 to pursue new opportunities and challenges in the talent acquisition field.
I enjoy helping technology organizations create and launch solutions to solve business problems and serve needs of the community. I’ve been fortunate to be at the convergence of finance, tech and the Internet, and I can't think of a more exciting place to be. I've had the opportunity to:
– Found and launch new businesses, help them scale and exit
– Meet and work with amazing friends in early and growth stage teams
– Utilize a variety of business models in many different verticals
– Raise capital for existing and new ventures
Happy to share these experiences with you!
During my 10 years of digital marketing experience in the SaaS industry, I contributed
to scaling my current company from a seeded startup to a Series C-funded company. The
most exciting part of this journey was adapting & reinventing our programs as the company was scaling to support its rapid growth.
Information Security Thought Leader and Executive
Proven expert in delivering key cybersecurity strategies and programs
Results-driven executive with a proven track record in developing and leading cutting-edge information security capabilities. Expert in leveraging accepted risk and controls frameworks to achieve practical risk mitigation and regulatory compliance. Collaborates with business and technology stakeholders, focusing on efficiency and scalability.
Helping global brands and agencies to bring meaning to the billions of voices of consumers in order to create actionable insights and support smarter business decisions.
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