Founder and CEO At Pavilion | WSJ Best Selling Author | Podcast Host
Community Builder, Revenue Leader, and Podcast Host.
Founder of Pavilion, the leading community for high growth Go To Market (GTM) executives in the world with over 10,000 Members and Chapters in every major global tech hub. Sam is also the WSJ best-selling author of "Kind Folks Finish First: The Considerate Path to Success in Business and Life." He's also a co-host of the Topline Podcast where he interviews global technology leaders weekly. One of the most respected voices in technology and GTM, Sam has spent the last 25 years as a senior revenue leader at companies like Gerson Lehrman Group, Vimeo, The Muse, and Behavox.
- WSJ Best Selling Author of ""Kind Folks Finish First""
- Co-Host of Topline Podcast
- Top B2B Influencer with over 100K+ followers on LinkedIn
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Northern Arizona Criminal Trial Attorney. Helping people in Arizona charged with serious crimes.
Former prosecutor ∣ Member National Associaton of Criminal Defense Lawyers
Our firm has been awarded the Platinum Champion Award for stellar service by Martindale Hubbell and the Client Distinction Award by Lawyers.com. We have also been awarded the Client's Choice Award and received a perfect 10.0 "Superb" rating by Avvo.com.
Specialties: DUI and Criminal Law Litigation.
Highly skilled in building and executing content processes, training materials, and dynamic campaigns in software, media, and educational industries. A partnership evangelist focused on finding ways to win together through meaningful content.
I'm a true believer in collaboration and learning. As a leader, I strive to nurture empowered and connected marketing teams. As a born researcher and creative writer, I pride myself on building data-driven solutions and innovative content that enhances channel performance and brand reach.
As the Head of Content at Reveal, I focus on seeking and solidifying co-marketing relationships; establishing and enforcing content standards and best practices; building and instituting eLearning paths, processes, and course curriculum, as well as course marketing and distribution; creating strategies and KPIs around content output and quality; researching and utilizing engagement metrics, data, and analytics to widen and increase revenue opportunities; identifying and organizing audience segments and the voice(s) needed to engage them; and acting as a liaison between executives and my team.
My specialties and passions include: building solution-oriented processes, original content creation, social and digital campaign executions, facilitating team and inter-department collaboration, overseeing digital content design and strategy, leading creative and empowered teams via a mentorship mindset, and learning as much as possible from the brilliant humans I am so lucky to work with.
As a founder of Feedonomics, Shawn is passionate about eCommerce and the role that technology can play in enabling successful online initiatives. With the Feedonomics platform having been developed by some of the leading software engineers in the industry, the process of feeding and optimizing products from eCommerce websites to all of the Shopping Engines and Marketplaces like Google, Bing, Amazon and many more, has been made simple, intuitive and exceptionally flexible.
Shawn Lipman has extensive experience ranging from heading up financial operations, operational management, and sales, to serving as President and CEO of one of the leading health care companies in the United States.
Shawn was the founder of a health care company that grew in over 10 years to be the contracted provider to some of the largest health care chains in the United States, and a key contractor to the Federal Government. Under Shawn’s leadership his company grew from a start up to being one of the leading national providers in the United States. After selling his company in 2006, he served as a Senior Executive Vice President and shareholder of the acquiring company until 2008.
Shawn is educated as a Certified Public Accountant, and also served as Chief Financial Officer for a prominent health care company. In addition to his role as Head of Financial Operations, Shawn has managed all operations ranging from service, logistics, compliance and technology.
This broad range of leadership, operational and finance experience has served him well in starting and managing a variety of acquisitions over the years. Mr Lipman has also invested and advised in a variety of other industries including technology, health care, marketing and real estate.
Shawn has extensive experience in serving on advisory boards for of a variety of Digital Marketing Agencies and understands the complexities of agency management and opportunities of building comprehensive digital marketing strategies.
Vice President @ Sitecore | Strategic Technology Alliances
I am the VP of Strategic Technology Alliances at Sitecore, the digital experience cloud leader, where I lead our global partnerships with best of breed technology companies in the digital experience space. I have over 10 years of experience in building and selling with channels in the enterprise SaaS market, with a focus on public cloud, marketplaces, and ISVs.
Previously, I was the Microsoft Alliance Director for Sitecore in the Americas, where I helped expand our go-to-market and co-selling motion with Microsoft. Before that, I was the Senior Director of Channel Sales and Alliances at Impartner Software, the leader in SaaS Partner Relationship Management, where I developed and executed the channel and alliance strategy for our software. I am passionate about technology, channels, and innovation, and I live in the seacoast of New Hampshire with my wife and two sons.
Self-motivated, self-directed and a desire to be in a position to make a significant impact.
NMLS#1785086 - For Legal: https://lending.shawnmalkou.com/
Part of an Incredible Team Bringing Powerful Solutions to Defense and Intelligence
Highly-driven and motivated to support the Department of Defense by leveraging some of the greatest tech and minds to deliver results, positive impact and creativity to the toughest problems.
Chief editor and Writer for We Study Markets (35,000+ readers) at The Investor’s Podcast Network
Humble. Driven. Curious.
Analytically centered and creative thinking financial thinker.
I've embraced a diverse skillset designed to augment a range of both technical and critical thinking abilities. I possess an advanced familiarity with Excel following several internships and the completion of technical business classes such as Financial Modeling and Management Information Systems.
As a participant in the 2020-2021 CFA Institute Research Challenge, I had the tremendous opportunity to represent Elon University in the CFA's signature stock analysis competition. This enabled me to implement my intrinsic stock analysis capabilities learned from years of self-teaching and investments classes at Elon. Building on this, I passed level 1 of the CFA examination in the top 10th percentile after 300+ hours of studying in November of 2021.
As an intern with RMB Capital in summer 2020, I learned the invaluable skills associated with successful financial advisory and wealth management. Through their 6-week mentorship program, I got to see firsthand how RMB Capital's skilled teams of CFAs and CFPs manage client accounts and interactions, in addition to a crash course on their asset investment strategies.
I recognize that life's journeys will yield countless obstacles and challenges, but I remain resilient and flexible in times of ambiguity, as I strive to remain open-minded in my pursuits and steadfast in my commitments. I hope you will check out my articles and essays posted on this account as a testament to my writing prowess, global finance savvy, and economic mindset.
"Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing." -Thomas Edison
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