Lizzy (she/her) is a marketer, writer, and poet, based in Santa Fe, New Mexico. Currently, she creates educational resources for user researchers, research ops professionals, and other folks in the UX community on the User Interviews blog. She became a marketer by accident; after graduating with a Bachelor of Science in Professional Writing from a small college in Vermont, she applied to every job opportunity she could find with the word “writer” in the title. She cut her teeth on marketing as an agency copywriter, where she learned to approach content as an act of hospitality, shaped by a sense of empathy, generosity, and high regard for the audience. Since then, Lizzy’s written both freelance and in-house content for a wide range of industries, including technology, AI, retail, cosmetics, food and beverage, law, education, and most recently, UX research. Outside of work, Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.

B2B marketing is broken. I'm on a mission to try and fix it. After a decade developing strategies for everything from niche consultancy firms to enterprise technology businesses, I love working with brands to build audiences - something I consider to be the last competitive marketing advantage left. As Senior Director of Group Marketing and Communications at Deltatre, I've helped position the company as one of the most influential providers of sport and media tech through content marketing, organic social and employee advocacy. I share some of my learnings on how to do better marketing in my weekly newsletter, The B2B Bite, and interview other amazing audience builders on my podcast, B2B Better. https://newsletter.jasonrbradwell.com/b2b-bite