I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato.
I write mainly at alexbirkett.com.
Founder and CEO At AMP Creative | Pipeline Professor | Trainer
B2B Sales and Marketing Innovator, Content Strategist, and Pipeline Growth Specialist.
Creator of narrative-driven strategies that amplify brand voices and drive revenue for top organizations. Host of daily content on B2B influencer marketing, sales strategies, and mental health. A four-time LinkedIn Top Sales Voice with a decade of experience in pipeline generation and content creation. Passionate about transforming traditional go-to-market strategies, building authentic connections, and mentoring the next generation of sales and marketing leaders to thrive in the evolving B2B landscape
Featured in Harvard Business Review & HubSpot Blog for innovative B2B GTM approaches
As a successful Business and Sales Leader, I have executed consultative sales plans, built strategic relationships, and generated millions of dollars in revenue growth for enterprise companies. I have led deep technical architecture discussions with senior customer executives, enterprise architects, and IT leadership to drive technology solutions into production.
I have earned recognition for understanding customers’ IT and business priorities and applying technical knowledge to architect scalable and secure technology solutions. I have also developed products and services across several industries and SaaS technologies including machine learning, applied AI, cloud, cybersecurity, infrastructure modernization, smart analytics, and data management.
I have a unique ability to navigate as a trusted advisor with a consultative approach to establish credibility quickly with senior level executives across the organization. I am highly influential in delivering product messaging highlighting unique differentiators using a hands-on approach to demonstrate product integrations and product effectiveness.
Key Highlights:
✓ As Senior Sales Engineer, drove exponential revenue growth by identifying and qualifying opportunities, conducting full technical discovery, identifying pain points, delivering technology solutions, and managing technical aspects of the sales cycle for enterprise customers in the financial services industry.
✓ As Cloud Sales & Customer Growth Leader at Google, expanded new and existing territory growth and increased cloud adoption by understanding enterprise customers’ IT and business priorities and designing implementation architectures and solutions. Earned award for building a $46M+ pipeline and exceeded sales quota YOY.
✓ As Cybersecurity Technical Sales Manager, managed, coached, and developed high-performing Sales Engineering team responsible for large enterprise accounts across the United States and Europe. Secured the largest company win and consistently exceeded quota.
Areas of Expertise:
Account Management | Long-Term Cloud Adoption | SaaS | Enterprise Technology Solutions | Strategic Relationships | Product Differentiation | Solution Selling | Technical Presentations | Enterprise Architecture Design | Integration Strategy | Machine Learning | Data Science | Artificial Intelligence (AI) | Negotiation | Data Platforms | Roadmaps | Analytics | Cyber Security | Market Trends | Competitive Insights
My career started in digital marketing, working with small SEO-focused companies. I got a broad introduction to marketing from content writing, paid ads, email, SEO, CRO and partnership development. After spending several years living abroad, I fell in love with language learning and decided to work in the language learning industry. Now I'm the head of customer success at LingQ, where my focus is on driving increased onboarding, retention & free-to-paid metrics.
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