Product Management leader in SAAS B2B and B2C space focused on driving Customer Engagement through cloud based communications, omni-channel experiences and AI. Strategic thought leader with solid execution to scale and grow business grounds up. Passionate about transforming business and human lives through technology. Strong bias for action and problem solving. “Vision without execution is hallucination” – Thomas Edison

Product marketing professional with over 7+ years of experience in driving organic growth for leading B2C and B2B brands. Skilled in developing and executing Go-To-Market strategy, multi-channel marketing campaigns, marketing automation & analytics.

Strong and experienced Online marketing manager, specializing in performance marketing, affiliation and media buying, marketing optimization, funnel optimization, sponsorships, acquisition/retention Marketing, and Growth marketing. Strong manager of people and processes. Data-driven and strong in the execution of any task.

Over the past 20 years, Shira has accumulated substantial experience and expertise in business development & growth for start-ups, mid-size and Fortune 500 companies. In addition to consulting businesses on growth and increasing revenue, Shira has cultivated competitive strategies and overseen their day to day management, business development, and strategic partnerships. She strives on helping companies who have excellent products or services but struggle with marketing & sales to the public. Currently, Shira leads SSC Digital which works with global clients seeking growth in international markets. Prior to founding and growing SSC Digital, Shira founded one of the first mobile marketing companies in the US in 2005 (pre-smartphone era). Enabling brands to communicate with their audience via text messaging. She partnered with the majority of the US cable operators and the Yellow Pages and had over 10,000 people selling her text message solution. Running thousands of mobile campaigns for leading brands, working directly with them and their agencies. As a CEO at SSC Digital, she holds a positive and inclusive culture that permeates through to every part of her company. This ensures a happy team who are all committed to the quality of their work and to creating a dynamic and professional business environment. Shira's team is proud of where they work, and the companies they work with.

We keenly focus on supporting MSIs (HBCUs, HSIs, TCUS and AAPISIs) initiative to increase enrollment through innovative infrastructure cloud, and security technology transformation. As a certified Microsoft Partner we support, empower, and position the institution in becoming or continuing their journey as the Cloud and Security Center of Excellence in their communities. What makes working with us different: • We have dedicated Program Managers for every account, provide a customized solution for your journey and can provide unique capture management for your technological infrastructure project. • We have a team with over combined 55 years of government resource contracting and set-aside resource management that will guide and ensure capture fund management for infrastructure and technology funds that align to your higher education strategic initiative and IT goals. • We provide resources to curate, develop and/or audit the curriculum of the programs we help implement. As Cloud and Cybersecurity, IT focused services consulting company we ensure our delivery resources align solutions that optimize and secure your ecosystem to deliver excellence and surpass industry standards so that your organization represents the standard in technology transformation. If you don't have access to reliable, stable, fast internet you are at a disadvantage. That's no way to run a university, a community, or a business!  We provide– infrastructure security, cloud and workplace assessments, implement solutions, services, identify and capture capital to deliver a full customer journey with excellent service.  Equity begins with infrastructure. Redlining access to high speed, stable internet access is unacceptable.  We're at the forefront of changing that reality for all of America and the world at large. We focus on connecting rural serving MSIs with the resources and technology to ensure secure, compliant and innovative transformation.  As an certified Microsoft MSP Cloud Partner we are dedicated to closing the the education disparity gap and digital divide. We service commercial, non-profit and government organizations by mobilizing the right people, skills and technologies to help organizations optimize their performance. By engaging our agency, we can be available for our client's support at anytime from anywhere in the world both nationally and internationally

Data-driven communications expert specializing in social media strategy and brand marketing. 6 years in web3. Featured in Time Magazine, Marie Claire, Bustle, CoinDesk, HerMoney, GirlBoss, and more. NFT.NYC 2023 speaker.

I'm the founder and CEO of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA. At Next Step, we leverage the latest research in Behavioral Science (the study of how humans really make decisions) to design better outcomes for companies in their marketing and product. We do this through our mixed-method research model called The Science of Design™. Our client base is diverse and includes technology companies like Bill.com & Credit Karma and Social Impact /Educational Institutions like The United Nations and Stanford University. I have a degree in Engineering & Computer Science from UC Berkeley and hold accreditations from Duke University and UC Berkeley on Behavioral Science and Positive psychology. Our work applying Behavioral Science in marketing & growth is regularly featured on Forbes, INC. & the Huffington Post. I'm on the board Entrepreneurs' Organization (EO) San Francisco, a guest lecturer at Stanford University, NYU and speaker at Tech Crunch, Behavioral Marketing Summit, Global Experience Summit, American Marketing Association to name a few. Some of my agency's recent projects include: Working with an Enterprise B2B Tech company to increase its software sales by 890% leveraging Behavioral Science in their marketing & growth Working with Behavioral Science researchers at Harvard & Duke university to help a Public Utility Company reduce late payments. Working with the United the Nations & Lincoln Institute for Land Policy to expand access to fiscal and urban planning information for cities in developing countries Curious how you can leverage behavioral science to design better outcomes in marketing & growth? Connect with me.