VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
VP & Sr. Partner, Americas AI GenAI IoT Lead at IBM [shobhitvarshney.com] 2023 Tech Leader of the Year
Mr. Varshney is a VP & Senior Partner in IBM Consulting, and leads the AI, Generative AI & IoT business in US, Canada & LaTAM cross-industry. He was awarded the “Technology Leader of the Year” by Applied Intelligence. He is a trusted advisor to c-suites and a recognized global leader in selling and delivering cross-industry solutions leveraging the transformative power of AI, Machine Learning and Deep Learning. He has 13 years proven track record of partnering with fortune 100 clients across industries and geographies to realize value by linking strategic thinking, cognitive, digital and cloud to deliberate, practical, and sustainable enterprise transformation.
Across various roles at IBM, Mr. Varshney has had the privilege of working with and building world class talent, curriculum, assets and methods. As part of IBM's Chief Analytics Office, he leveraged analytics to transform various aspects of IBM's own business. Having driven real world transformation across a global enterprise, he gained deep understanding of the organizational challenges and what it takes to drive adoption of analytics.
Prior to joining IBM, Mr. Varshney gained experience in strategy consulting and deploying analytics in various domains ranging from bio-medicine, financial services and technology at Bain & Co, Bloomberg LP and Intel Corporation. Shobhit earned an MBA with distinction from Johnson at Cornell, MS in Computer Science (focus: Bio Medicine) from Cornell University and BS in Computer Engineering and Math with summa cum laude from University of Arkansas.
Mr. Varshney has driven innovation across multiple industries and has been the co-inventor for 4 Patents.
He lives in Dallas, with his wife and 2 young kids. In his personal life, he is passionate about photography, is am tech geek and loves to brew beer.
Chief Strategist & CMO at Penguin, B2B Tech Marketing Agency
I'm a B2B Growth Hacker, passionate about helping tech companies build and maintain effective "marketing machines". I'm an entrepreneur, a marketer, a product manager, a system engineer and a yogi. I bring all of that into everything that I do.
SEO Strategist | Firewire Digital - Dedicated SEO & PPC Agency | MBS - Marketing & Branding For Financial Advisors
I have worked in copywriting and the online space since 2011 and search engine optimisation and marketing since 2013. I completed my Bachelor degree in 2014 and my Honours in 2018 for which I was awarded First Class and a Faculty Medal.
My professional experience is primarily in copywriting, SEO, eCommerce and digital marketing, which I use to assist in the planning, development and execution of projects for a wide variety of clients. I have worked across a range of industries including solar, tertiary education, arcade and gaming, home improvement and the coffee industry. I have worked in roles that were in-house and in agencies, as well as freelancing. As the SEO Strategist at Firewire Digital (a dedicated PPC and SEO agency), I aim to help build businesses that can thrive. If you would like to get in touch, please email: [email protected]
I am the "BGofS"-creator and owner of Black Girl Sunscreen, a sunscreen made specifically for Women of Color. Passionate about spreading awareness around melanoma and the fact that darker skin is susceptible to sunburn.
Creative visionary and accomplished marketing executive with 15+ years of success in the fashion and lifestyle industry. Proven track record of building impactful brands, developing innovative campaigns, and driving sales. I'm a strategic and adaptable marketing leader with a passion for building powerful brands and driving results in the fashion and lifestyle industry.
Currently serving as a VP of Marketing, I bring a deep understanding of omnichannel retail, with experience working for SMBs and large enterprise companies.
My expertise lies in developing innovative marketing campaigns that seamlessly blend creative vision with data-driven strategies. I'm a collaborative leader known for fostering high-performing teams and delivering impactful results.
My core competencies include leveraging the latest technology and data to deliver personalized and engaging customer experiences through email marketing, website content, social media, and paid media. I also oversee all aspects of storytelling and content creation, from concept to execution, directing third-party agency resources and internal staff.
Key Skills:
Creative strategy & direction
Brand development & management
Campaign development, ideation and execution
Team leadership & Mentorship
Omnichannel marketing strategy
Digital marketing & social media
Comprehensive Data Analysis
Email/SMS Marketing best practices
Digital Merchandising and UI & UX design
Conversion Rate Optimization and SEO Copywriting
Passionate product guy, with a knack for data, UX and core business. I care very deeply about all stages of a product’s lifecycle. So far, I’ve made significant contributions to both business and consumer-oriented software products starting from ideation, to testing, to market release. I thrive on opportunities to drive conversations with users, especially around gathering their feedback. I enjoy finding patterns in data and using it to drive continuous innovation in line with the evolving landscape of tech products.
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