Shiv is the Founder and CEO of How To SaaS, a Marketing Strategy Consulting firm that works with leading Private Equity Investors and CEOs. As an advisor, consultant, and fractional CMO, Shiv has helped client B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand gen. Shiv is also the author of Post-Acquisition Marketing: How to Create Enterprise Value in the First 100 Days -- a framework all PE companies can use to grow their portfolio investments faster. Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018.

I am a Demand Gen marketer | Growth advisor. This is a long sentence to say I love numbers and scientific methods. I run widely successful demand programs. I am passionate about people and products so I work closely to relate how they behave with each other. Current: Founder @Tripledart We build scalable demand gen for SaaS businesses. Previous roles : - Head of Demand Gen @Remote.com - Head of Paid Media @ Heydigital ( Clientele: Hotjar, Getstream, Userleap, Mailjet, Uncapped, Testimonial hero, lokalise, Cxl) - Spearheaded Demand-generation for Freshworks Apac & - First Batch Digital Marketer at ManageEngine & Zoho - Founding Marketer Iamneo.ai Contributed to best performance marketing agencies around the globe, ppc evangelist. I have helped 50+ SaaS companies figuring out their customer acquisition model, demand generation playbook and growth. DM’s open for Saas founders and marketers. Marketing is my profession and my hobby. Marketing student Studying the skills, mindsets, and habits of the best marketers in the world 9+ years of experience in B2B SaaS. And these last 6 years have been such a great ride with discovery and growth. I’ve had the pleasure of spending time with a number of saas founders, marketers, and entrepreneurs. How I help B2B companies: 1. Frameworks for scaling inbound 2. Funnel design, optimisation & maximisation 3. Content Framework and purpose 4. GTM for North America ( Positioning, Messaging guidelines, Pipeline generation to test early adopters) 5. Sales & Marketing Team building and mentoring. 6. Dashboarding, analytics and operational rigor. 7. Demand Gen ( SEM, SEO, Paid social, abx) We’re the best fit if you’re 1. Already have over 50 paying customers and ready to scale your demand gen/ pipeline efforts through inbound. 2. Tested something with demand channels now wanted to establish a scalable and predictable demand gen foundation. 3. Founding team don’t have enough time to contribute to marketing and who don’t have marketing head currently. Also not looking to hire one before figuring out a what works. 4. Clearly understand unit economics when it comes to marketing 5. Ready to hit the ground running with a omni channel go to market strategy. 6. Want to build a team of 4/5 in hour marketers In 6/12 months of time.

Hey! Here are 3 ways I can help you: 1️⃣ Talks and Workshops: I'll show your team, or students, how to come up with creative headlines, campaigns, and content. 👉 For details, DM or email: [email protected] "𝘚𝘩𝘭𝘰𝘮𝘰 𝘎𝘦𝘯𝘤𝘩𝘪𝘯'𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘢𝘵 𝘰𝘶𝘳 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘯 𝘉𝘦𝘳𝘭𝘪𝘯 𝘸𝘢𝘴 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭. 𝘏𝘪𝘴 𝘮𝘢𝘴𝘵𝘦𝘳𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘮𝘢𝘵𝘵𝘦𝘳, 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴, 𝘢𝘯𝘥 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝙡𝙚𝙛𝙩 𝙩𝙝𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙨𝙥𝙚𝙡𝙡𝙗𝙤𝙪𝙣𝙙." – Mostafa N., Global VP at Impactic GmbH 2️⃣ Portfolio Guide: A step-by-step guide on how to build a portfolio that will land you bigger, better clients. 👉 Get lifetime access now: thecreativemarketer.net/portfolio-guide "𝘚𝘩𝘭𝘰𝘮𝘰 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘢𝘸𝘦𝘴𝘰𝘮𝘦 𝘢𝘥𝘷𝘪𝘤𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘰𝘮𝘦 𝙨𝙪𝙥𝙚𝙧 𝙞𝙢𝙥𝙖𝙘𝙩𝙛𝙪𝙡 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙩𝙤 𝙢𝙮 𝙥𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤." – Camille Hogg, Freelance copywriter 3️⃣ Free newsletter: Every other Thursday, you'll get one technique that will make you a more creative marketer. 👉 Join 8k+ creatives from companies like Google, Meta, and Monday.com: thecreativemarketer.net/subscribe "𝘛𝘩𝘪𝘴 𝘧𝘦𝘭𝘭𝘢 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘮𝘢𝘳𝘬. 𝙃𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙝𝙖𝙨." – Dan Nelken, Author and Creative Director --------- Who am I? 💡 Head of Creative at Ground Up Ventures: I use creative marketing to help dozens of founders grow their early-stage startups and personal brands. 🧠 Founder at The Creative Marketer: Building the internet's biggest collection of techniques and tools for professional creatives. ✒️ Freelance copywriter: – Wrote for Siemens, Burger King, Michelin, Hyundai, Coke, and other Fortune 500 brands. – Worked with Agencies like BETC Paris and Ogilvy Berlin. – Helped 30+ startups write and audit their websites. – Won awards like: D&AD, Clio, and The One Show. Want to work together, or just say hi? Let’s chat! [email protected]

With 15+ years of senior marketing experience, I excel in digital marketing's evolving landscape. Having begun my career in VC, I consistently deliver significant value by building strategic marketing plans and successfully scaling businesses. My ROI-driven, out-of-the-box thinking, and go-to-market strategy have consistently yielded impressive results. If you need a seasoned digital marketing exec to tackle challenges, drive results, and fuel business growth, let's connect.

Scaling Recruit CRM, An ATS/CRM system that helps professional recruitment firms in over 80 countries manage & grow their businesses. If you're a professional recruiter, you have to check Recruit CRM out :) This Podcast/Interview will tell you more about our story: https://open.spotify.com/episode/7jptvJlofRPatWV9R4UHgF You can also check out our podcast for Recruitment Entrepreneurs on Spotify: https://open.spotify.com/show/1lwNMWeTRs7BmZ0UUioHwG “Winning isn't everything but wanting to win is" is the quote I live by. I'm extremely competitive and am constantly inspired by stories of ordinary people building extraordinary organizations. Thinking about what technology can do to our lives makes my heart beat faster. Enterprise Software, Distributed commerce, Robotics and Ed Tech are some of the things I'm interested in.

I develop and own content marketing initiatives that drive conversions for B2B SaaS enterprises. With 7+ years of experience, I specialize in: > Creating SEO and CRO optimized lead gen content > Fostering community engagement to amplify content reach and impact > Influencer outreach for events, webinars and podcasts > Writing thought leadership content for brand and founders > Proactively collaborating with stakeholders to create engaging content that meets evolving business needs Always open to connecting with fellow marketers and B2B SaaS enthusiasts.