Specialties: Building marketing plans, go-to-market strategies, analyzing trends, managing vendor relations, and evaluating consumer insights

Known for bringing incomparable energy, vision and structure to marketing teams that deliver significant results. Passionate about building brands with crisp, differentiated narratives, and designing data driven lead engines built to scale. SKILLS: − Brand, messaging and narrative development that establishes a distinct, crisp, and edgy position − End-to-end B2B demand generation across all digital channels and in-person experiences − Planning, aligning, and executing global and cross-functional marketing plans. − Oversight and accountability for measurable growth and retention goals − Deep understanding of executives and key buyers for enterprise and mid-market cloud & SaaS − Aligning the organization to outcomes, clearly articulating the strategy, then consistently delivering RESULTS: − Achieved +10pt increase in unaided awareness and consideration with $60M global campaign − Increased gross retention by 18pts with innovative subscription model − Improved MQL to Opportunity conversion: 2% to 12% in 6 months − Built a 30-day trial with nurture resulting in 3x lead conversion − Doubled marketable contacts through retargeting and re-engaging non-responsive contacts.

I am a motivated and enthusiastic fourth-year student at the University of Virginia majoring in Psychology with a minor in Business. Marketing, Consulting, and Sales Development are of particular interest. My previous work experience taught me the importance of teamwork, effective communication, and leadership.

I like to write about stuff I’m passionate about and engage others along the way. By day, I turn technical language into compelling storytelling as a product marketing writer in tech. I’m also a freelance journalist reporting on young people and AANHPI communities, with bylines in Teen Vogue, NBC Asian America, The Guardian, and more. I recently directed and wrote my first video game called J-Town: A Visual Novel (available to play for free on Steam and itch.io). In the past, I’ve used my writing and communications skills to build educational program curriculum, acquire grants, organize events, and create marketing materials for nonprofit organizations.

I own and manage Welch Equities, a collection of service & education brands making the world a smarter, happier place.