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Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
Partner
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
Helping companies drive business results by cultivating a culture of appreciation that connects, motivates, and empowers people.
Helping companies drive business results by cultivating a culture of appreciation that connects, motivates, and empowers people.
World-class technical and business consulting on Ad Claims, Analytics, Research, and Training
Providing world-class consulting on Ad Claim Substantiation, Analytics, Research, and Training. Read on or reach out to get the details!
TRUTH IN ADVERTISING
The work needed to truthfully substantiate an ad claim is complex because advertising speech is regulated. I’ve built a national reputation helping advertisers navigate this terrain through:
• Strategy — Co-create a robust substantiation strategy based on best practice
• Analysis — Perform the optimal statistical analysis of the quantitative data
• Anticipation — Collaborate with attorneys to anticipate risk and competitive disputes
• Guidance — Pilot the team through the research and regulatory landscapes
RESEARCH & ANALYTICS
Research is most successful when started with the end in mind. I can provide end-to-end support for a wide variety of survey and technical research initiatives through:
• Planning — Research planning, data strategy, survey development, experimental design
• Analysis — Statistical modeling, significance testing, data visualization, exploration
• Reporting — Interpretation of results, identification of insights/implications, communication
• Problem-Solving — As thought partner, disruptive influence, convergent thinker, advisor
TRAINING & COACHING
Good communication is among the keys to success in business and in life. I can help you develop your technical and personal lexicon through:
• Training/Speaking — Especially on ad claims, statistics, math, research, information design
• Coaching — Especially for early- and mid-career professionals and leaders
WHO HIRES ME?
Researchers, scientists, marketers, in-house counsel, outside counsel, regulators, market research suppliers, technical experts, and ad agencies.
Revenue Acceleration at Drift ⚡️ Strategic Enterprise Account Executive
I’ve spent the last 16 years helping marketers to engage with their audiences across digital channels. I'm super excited to join Drift to help sales and marketing leaders fix today's broken B2B buying experience. Drift’s Conversation Cloud brings go-to-market teams together to deliver real-time, personalized customer experiences – so you can increase marketing generated pipeline, improve sales productivity, and help your entire team generate revenue faster across the full customer lifecycle.
I make things. They'll probably come back to haunt me in a few years' time. ▶️: http://youtube.com/TomScottGo 👤: http://facebook.com/tomscott 📷: http://instagram.com/TomScottGo
Chairman and Chief Brand Officer at Stein IAS - Cannes Creative B2B Lions Jury President
Senior leader at world's top B2B marketing agency, as well as chairman of MSQ B2B. Served as Jury President for the 2023 Cannes Creative B2B Lions and Jurist at the inaugural Cannes Creative B2B Lions in 2022. Stein IAS named ANA B2B Agency of the Year in 2023, 2023, 2020, 2019, 2018, 2017, 2016, 2015, 2013, 2011, 2010; Global ACE Awards Creative Agency of the Year in 2023. WARC Effectiveness Gold Award Winner B2B in 2022 and 2021. B2B Marketing's 2021 and 2020 Martech Agency of the Year; B2B Marketing 2021 and 2020 Agency of the Year; The Drum 2020 Agency Business Agency of the Year; The Drum 2019 Martech and B2B Agency of the Year. Inducted in 2017 into the ANA B-to-B Hall of Fame. Inducted in 2008 2008 into the CEBA (Creative Excellence in Business Advertising) Hall of Fame. Global Board and ExCo member of the International Advertising Association as well as Regional Director for North America. Board member and past-president and of ANA NYC. Focused on fusing creativity, digital technology and data to drive brand, demand and business results. Speaker at leading conferences in the US, Europe, Asia and Africa. Publisher of the multi-award-winning 'B2B Originals' blog. Member of National Advertising Review Board. Advisor to high-impact, mission-driven companies.
Specialties: B2B thought leadership. Brand-to-demand marketing. Brand strategy. Award-winning creative/content experiences. Bass playing and cooking (especially but not limited to BBQ and Italian)
Author, investor, speaker & advisor
Tom Taulli is an author, speaker, and startup advisor – with a focus primarily on technology. He has co-founded a variety of companies, including Hypermart.net (sold to InfoSpace), WebIPO and BizEquity. He is also a contributor to Forbes.com and author of the books, Artificial Intelligence Basics: A Non-Technical Introduction (http://amzn.to/2InAZeT) and The Robotic Process Automation Handbook: A Guide to Implementing RPA Systems (http://amzn.to/2tURWJx).