I am fortunate to lead an award-winning B2B Marketing Agency and a truly amazing team. We are B2B marketing experts, delivering MarTech, Data + Insights, Creative and Optimization solutions. For over 20 years we have helped marketer’s to prove and improve marketing's impact on business, for companies like; GE, Honeywell, Workday, DirecTV for Business, HPE, Cornerstone, Lithium, Epicor... as well as the mid-market. Leveraging our B2B in the Black process, we create organizational alignment to achieve digital marketing transformation and business impact. We also help you: -Drive Demand -Prove marketing’s impact on revenue, in CFO speak -Create Investment Impact Models (IIM) that transform marketing from cost to profit center -Uncover robust, creative + data-driven routes to revenue growth -Create better content and buyer’s journey

I'm a PgM (Program Manager) leader with a strategic mindset and a deep understanding of product development. Leveraging my design and program management background, I'm passionate about user experience and product design. This combination allows me to create and deliver products that are not only functional but also visually appealing. Over the course of my 10+ year career in program management, I have honed my skills as a problem solver, consistently bringing a fresh perspective to the tech industry. One of my key strengths lies in leading project sprints and user research, ensuring the delivery of high-quality results within designated timelines. ---------- Fun facts: • I'm a co-author of the book "Gestão de Produto como você nunca viu," the first book about Product Management written entirely by women and published in Brazil. • I'm a strong believer in the power of sharing information and connecting with others. I host a podcast called Latinx in Power and a blog called PM101. • I have been vegan for 10 years (I was vegetarian for a year before becoming vegan in 2014). • My favorite cities in the world are San Francisco and Paris. • Conducted interviews with individuals of all Latin America and Caribbean countries (+ territories) including 🇦🇷 Argentina, 🇧🇿 Belize, 🇧🇴 Bolivia, 🇧🇷 Brazil, 🇨🇱 Chile, 🇨🇴 Colombia, 🇨🇷 Costa Rica, 🇨🇺 Cuba, 🇩🇴 Dominican Republic, 🇪🇨 Ecuador, 🇸🇻 El Salvador, 🇬🇹 Guatemala, 🇭🇹 Haiti, 🇭🇳 Honduras, 🇲🇽 Mexico, 🇳🇮 Nicaragua, 🇵🇦 Panama, 🇵🇾 Paraguay, 🇵🇪 Peru, 🇺🇾 Uruguay, 🇻🇪 Venezuela, 🇬🇾 Guyana, 🇸🇷 Suriname, 🇦🇬 Antigua and Barbuda, 🇧🇸 Bahamas, 🇧🇧 Barbados, 🇩🇲 Dominica, 🇬🇩 Grenada, 🇯🇲 Jamaica, 🇰🇳 Saint Kitts and Nevis, 🇱🇨 Saint Lucia, 🇻🇨 Saint Vincent and the Grenadines, 🇹🇹 Trinidad and Tobago, 🇬🇫 French Guiana, 🇵🇷 Puerto Rico, 🇸🇽 Sint Maarten, 🇦🇼 Aruba, 🇻🇮 United States Virgin Islands, (+ 5 bonuses: 🇪🇸 Spain, 🇲🇿 Mozambique, 🇯🇵 Japan, 🇨🇳 China, 🇺🇸 United States) for the Latinx in Power podcast.

Solid Demand Generation experience and diverse background.

More than 12 years working with technology products, from startups focused on Fintechs (PicPay, Neon), open source software development for the third sector (Unicef, Instituto TIM) to as a consultant in large organizations (Claro, NET, Embratel, Mapfre, PepsiCo, Votorantim). My purpose is to help people drive their actions through product principles, whether they are leaders, teams or organizations. I’m passionate about the transformative work of change within society and organizations. I believe that all people have potential and need sensitive eyes to gain self-knowledge and trace their path of professional development. I'm also very active in the Product communitiy.

With 18 years of experience in marketing, project management, and brand strategy, I offer data-driven solutions that help businesses succeed. I've worked on both online and offline campaigns, managed B2C and B2B communication, and created innovative point-of-sale strategies that have driven revenue growth for clients. I excel at team management and always foster an environment of collaboration, creativity, and accountability. My expertise in business intelligence and digital marketing allows me to use data to drive strategic decisions and create targeted campaigns that resonate with specific audiences. I've implemented advanced CRM systems and dashboards to help companies streamline their operations and grow their businesses more efficiently. With a Master's degree in Business Management and another in Business Intelligence, I stay up-to-date with the latest trends and best practices. I'm passionate about using my knowledge and experience to help businesses achieve their goals through effective marketing strategies and data-driven solutions.