I'm a GTM strategist and storyteller who thrives at the intersection of revenue operations, marketing, and sales. At Sweep, I lead strategic marketing initiatives that bring clarity to the complex world of Salesforce. My goal is to help RevOps and sales leaders make better, faster decisions, whether that’s untangling lead routing, fixing broken automations, or preparing for a new GTM motion. Before joining Sweep, I worked in Business Development at a fast-paced startup, where I partnered closely with revenue teams to uncover growth opportunities and build scalable GTM plays. My foundation in negotiation and cross-cultural communication stems from my time as a non-commissioned officer in the Israel Defense Forces’ Foreign Affairs unit. There, I managed relationships with international military and diplomatic stakeholders, an experience that taught me how to align incentives, earn trust quickly, and adapt to high-pressure, fast-moving environments. I hold a magna cum laude degree in International Relations from Brown University, where I focused on diplomacy, strategic decision-making, and political economy. Today, I channel that same analytical rigor into understanding GTM trends, designing high-converting campaigns, and creating messaging that resonates across stakeholders, from operations and sales to C-suite execs.

Motivated, high energy professional who dedicates time and focus into a world-changing product. Uses unique set of relationship building and analytical skills to promote and maintain long lasting partnerships in a workplace.

Experienced professional with a passion to elevate others to a level commensurate with the importance of their work. Strongly skilled in Search Engine Optimization (SEO), Sales, Event Management, and Public Speaking.

Event Rescuer – I am the superhero on the day of your event. Hi, I’m Tess 👋🏿. #EventProfs call me to rescue their events at the ninth hour. Early technology adopter in the Events space: Digital Events Certified since 2013, spent countless hours troubleshooting, supporting & educating people on their tech (software, hardware, tech stack setup). MY WHY As a kid, I followed my sister, a master cosmetologist for a major hair care company, on the road as she designed tradeshow experiences. The backstage logistics; working with models & A/V teams; the rush of managing the chaos. I caught the events “bug” – and haven’t looked back since. Eventually, I joined Macy’s Special Events doing fashion show production - a wonderful first step. MY WHAT Proudly now count 25+ years’ experience in event planning, production & technology. After being one of the earliest adopters of tech in the Events world, I began supporting people in the Events world through event tech training, ideation & execution. MY HOW My superpower is doing last-minute drop-ins for tech support & tech management on the day of an event, large or small. After running events at Spelman College (500,000+ attendees), I spent the last 10+ years at TEDxAtlanta as a Stage Manager. Went on to build & launch iSocialExecution, an event rescue & execution firm, with the guidance of my mentor, Dahlia El Gazzar. iSocialx was built to help event planners with technology & event production support when they need it most. Event professionals are like family to me – and I’m always ready to support the family. HONORS & MENTIONS: 2023 Inaugural Tech Women of Impact Award Judge, Event Technology Awards, 2019-2021 Fellowship Recipient, Invest Atlanta & The Rockefeller Foundation, 2021 Named a “Meetings Trendsetter 2014” by Meetings Focus Magazine Shining Star Award (GaMPI), 2013 Phenomenal Speaker Award, American Business Women’s Association, 2012 SERVICES: 🖥 Event technology advising & education 🦸🏾 Event Rescue: drop-in day-of events to ensure smooth event rollout & tech support 💭 Ideation, consulting & helping you rethink your event in a new way 🎧 Virtual event facilitation & voiceover 🎤 Public speaking & thought leadership CLIENTS: 🤹‍♀️In-house planners & producers at private organizations, trade associations, academic institutions & event management firms THINGS I LOVE: 💚 Diversity & inclusion in the Events world 🎤 Voiceover work, panels & public speaking 💻 LinkedIn Profile branding – helping people shine & pop online 🎧 Podcasting at “The Event Tech Pull Up” Podcast

Marketer with experience spanning multiple functions, including content strategy and creation, digital marketing and branding with strong project and stakeholder management skills.

Experienced Journalist with a demonstrated history of working in the Publishing industry. Skilled in WordPress, Editing, Writing, Interviewing, and Newsletters. Strong media and communication professional with a Bachelor's degree focused in Journalism from Wyższa Szkoła Informatyki i Zarządzania w Rzeszowie.

Search & Performance Lead at Google