Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
I enjoy helping technology organizations create and launch solutions to solve business problems and serve needs of the community. I’ve been fortunate to be at the convergence of finance, tech and the Internet, and I can't think of a more exciting place to be. I've had the opportunity to:
– Found and launch new businesses, help them scale and exit
– Meet and work with amazing friends in early and growth stage teams
– Utilize a variety of business models in many different verticals
– Raise capital for existing and new ventures
Happy to share these experiences with you!
During my 10 years of digital marketing experience in the SaaS industry, I contributed
to scaling my current company from a seeded startup to a Series C-funded company. The
most exciting part of this journey was adapting & reinventing our programs as the company was scaling to support its rapid growth.
Information Security Thought Leader and Executive
Proven expert in delivering key cybersecurity strategies and programs
Results-driven executive with a proven track record in developing and leading cutting-edge information security capabilities. Expert in leveraging accepted risk and controls frameworks to achieve practical risk mitigation and regulatory compliance. Collaborates with business and technology stakeholders, focusing on efficiency and scalability.
Helping global brands and agencies to bring meaning to the billions of voices of consumers in order to create actionable insights and support smarter business decisions.
Accomplishments
• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.
• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.
• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.
• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over $800,000.
• Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.
• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.
• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.
• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.
• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%.
• Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.
• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.
Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management
Senior Regional Director - Products and Platforms bei HCL Technologies
Global IT Solution Design, Enterprise Collaboration & Consolidation
Industrial business IT solutions design
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