Storytelling can change the world because it's the only thing that ever has.
David J Ebner is an Author and the President of Content Workshop. In 2013, he assembled a co-op of storytellers whose sole purpose was to use their storytelling skills to help brands. David spends most of his time running Content Workshop and assisting brands in standing out using their unique story.
CEO & Founder at Simple Strat | Host of HubSpot Hacks | Podcast Producer
Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.
I enjoy helping technology organizations create and launch solutions to solve business problems and serve needs of the community. I’ve been fortunate to be at the convergence of finance, tech and the Internet, and I can't think of a more exciting place to be. I've had the opportunity to:
– Found and launch new businesses, help them scale and exit
– Meet and work with amazing friends in early and growth stage teams
– Utilize a variety of business models in many different verticals
– Raise capital for existing and new ventures
Happy to share these experiences with you!
During my 10 years of digital marketing experience in the SaaS industry, I contributed
to scaling my current company from a seeded startup to a Series C-funded company. The
most exciting part of this journey was adapting & reinventing our programs as the company was scaling to support its rapid growth.
Information Security Thought Leader and Executive
Proven expert in delivering key cybersecurity strategies and programs
Results-driven executive with a proven track record in developing and leading cutting-edge information security capabilities. Expert in leveraging accepted risk and controls frameworks to achieve practical risk mitigation and regulatory compliance. Collaborates with business and technology stakeholders, focusing on efficiency and scalability.
Helping global brands and agencies to bring meaning to the billions of voices of consumers in order to create actionable insights and support smarter business decisions.
Accomplishments
• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.
• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.
• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.
• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over $800,000.
• Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.
• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.
• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.
• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.
• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%.
• Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.
• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.
Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management
Senior Regional Director - Products and Platforms bei HCL Technologies
Global IT Solution Design, Enterprise Collaboration & Consolidation
Industrial business IT solutions design
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.