Experienced Search Engine Optimization Executive with skilled in SEO, On-page, Off-page, Analytics methodologies to improve online business multi-fold. Strong marketing professional with a MBA degree holder specialised in Sales and Marketing from Chitkara University and Bachelor's degree focused in commerce from Delhi.

On a Mission to ensure the content generated is effective, understandable, and cohesive from the last 6 years. After creating the writing framework and understanding the purpose of content, I follow these practices to ensure I deliver strategic B2B content to my clients: 1. Keep the readers at the fore after understanding the brand and its persona 2. Keyword research- Long-tail keyword to target a specific niche audience or short-tail keyword to target a broader audience 3. Analyze the readability of the content 4. Insert External and Internal Links 5. Remove grammar and language issues 6. Identify plagiarism in the content 7. Check the quality of the sources, or examples 8. Strength and logic of the argument 9. Parity with target word count 10. Content must include visual elements like images (with alt-texts) to captivate the readers 11. Titles and headings are enticing 12. The format is scannable 13. Include Call to Action text (if necessary) Following this checklist, I clean up the first draft and establish quality in the final piece!

Tl;DR Version | Brand Strategy, Copywriting and Strategic Communications, LinkedIn pro user since 2017 | 👉 To know more about my work visit: www.vanshichats.com Now for the long(er) version- Is it strange to start an 'about me' thanking your school and parents for what today is your passion and, career path? Absolutely not. Give credit where it's due. Being born and brought up in Dubai, English was my first language; by my parents and school. 👉🏽What started off as weekly spelling tests when I was between the age group of 5-8, grew into me becoming an avid reader, which finally transpired into attaining an A grade in my GCE O Level examination and 82% in my TOEFL. 👉🏽Fun fact: French was my second language and Arabic was my third. During the summer hols, I was lucky to have travelled the world; I've been to London, Paris, Kenya, Belgium, Bangkok, Singapore, Malaysia, Florida, New York and a couple others I'd need to surf through my albums to remember. Right before I graduated, I knew I had to take on challenges that would help me push the comfort zone envelope: > I conceptualized, managed and ran two-yearly charity concert-style events the same title; 'Cambridge For Charity' in 2009 and 2010. The charities we donated to were The Red Crescent Society in 2009 and The Dubai Autism Center in 2010. > I attended the Global Young Leaders Conference 2010, held annually in USA. I was amongst 500+ of the brightest minds globally. After a gap year, I went on to pursue my undergraduate degree at Northeastern University and graduated in 2016 December with a BSc. Marketing and Management. 👉🏽While I was studying, I was very active within communities, at school and outside I volunteered via Big Sister Association, Boston for over 2 years I danced on stage at almost every Nataraj and Dance For Me I attended sessions hosted by the NU Entrepreneur's Club I travelled to parts of California, Arizona, Illinois, Wisconsin, Connecticut, New Hampshire, Maine, New York. It was an extremely fulfilling, opportunity-grabbing, exciting, deep-learning experience at Northeastern University in Boston, while I was there 2011-2016. In 2018, I moved to India, and, it was quite the change! Since moving here and writing this today (Jan 2020)... 👉🏽I've worked in eCommerce, Fintech and, Design using my skills to build their brand and strengthen communications. 👋🏽If you see an opportunity for us to work together please reach out to me via https://linktr.ee/Vanshikamehta

As sales and a writing enthusiast, I absolutely love everything organised. As an AE at Chargebee, the core KRA is to lead high-velocity revenue generation in North America. Maintaining relations with clients and helping them understand the importance of subscription management software too are the key areas where my responsibility lies. - Achieved 121% of targets in the first quarter - AMJ'22. - Achieved 110% in JAS'22. Prior to this, I was a Senior BDR - New Business and Customer Cross Sell and Upsell at Zycus. Immensely obsessed with gap selling and farming, more than hunting. Achieved 130% target in 2020-21 and lead a team of 3 BDAs to ramp up and perform exceptionally. :) When I am not working, I can be found writing poems and blogs. Check my website out: www.varenyapenna.com :) Ping me if you want to talk about sales, writing or psychology!

Varsha wears many different hats of writing, editing, proofreading, researching, and freelancing across various mainstream publications. My hobbies include reading, movies, music, and learning new languages. Thanks for joining me on this exciting new blogging journey. Happy Reading!