Founder at The Reeder | 2x Head of Conent at Clari, Gong | Podcast Host
Content Strategist, SaaS Marketing Consultant, and Founder of The Reeder.
Known for scaling brands like Gong from $20M to $200M ARR, Devin specializes in creating memorable content that grows audience, brand, and pipeline for high-growth startups like Notion, Wiz, and AudiencePlus. Host of the podcast Reed Between the Lines and creator of The Reeder Newsletter, Devin shares actionable strategies for content marketing and LinkedIn growth. Passionate about turning readers into raving fans and building trusted, impactful brands in the SaaS space.
Content Strategist, B2B Creator, and Podcast Host.
Obaid has scaled companies through innovative content strategies, including growing ARR from $1.7M to $7.2M and building a LinkedIn media engine that drove $274K in new MRR in just four months. Host of the Cheat Codes podcast, ranked among the top 20% most-shared globally, Obaid is the co-creator of the Easy Mode Framework, helping B2B SaaS companies turn marketing teams into creators. With a passion for creativity and community, he’s dedicated to crafting engaging content and driving growth through impactful strategies.
Digital PR | Digital Marketing | Former Journalist
I'm a communicator with a passion for accuracy, organization, and storytelling. After six years of working in local and network news, I transitioned to the world of media outreach and digital marketing. I understand the way news cycle and media world operates, and have effectively helped our clients and agency strategize to maximize our outreach and impact.
As Director of Digital PR, I oversee the processes that allow our team to make beautiful, research-driven content campaigns, and strategically promote them to the right journalists and publications.
Sr. Director, Demand and Integrated Marketing I Former Adobe, Magento, American Express
I bring ideas, research and people together to transform creative vision into reality. Leading B2B marketing campaigns and programs, rallying stakeholders and teammates, and leveraging data (and technology) to execute an elegant solution brings me joy. I find that working with empathy across borders and silos while helping others achieve their potential yields amazing results. Good work is not only its own reward, it naturally leads to great success. Deep marketing expertise in demand gen, digital marketing, campaign and content marketing, product marketing, data analytics at both Fortune 500 companies and start-ups.
PMA Executive Director | CEO Sunshine Rewards/Helping Moms Connect
Although I originally started as a lawyer, I think that I have found my true calling in affiliate marketing. I love being able to couple online technology with connecting with people. At Sunshine Rewards, we have created a place where people can not only shop but also connect with friends and earn cash back for everyday activities. My niche sites such as HelpingMomsConnect.com allow me to write about everything from product reviews to important news.
My affiliate marketing knowledge has led me into various consulting jobs from helping bloggers monetize their sites to helping merchants with SEO. In addition, I've begun working with Traetelo.com to evolve into a full-scale marketplace solution.
Specialties: legal writing, blogging, video, affiliate marketing
Results-driven B2B Marketing Leader and Strategist | Specializing in Revenue Growth, Omni-channel Strategies, and Operational Excellence | Open to Full-time, Fractional, Consulting, or Freelance Roles
I'm an experienced marketing leader known for:
Leadership: I am a passionate leader with the unique ability to create strategies aligned to long-term visions, but also excel in driving execution excellence. Throughout my career, I have consistently developed high-performing B2B marketing teams in enterprise networks and SaaS technology markets. I serve as the trusted right-hand to the CMO (Chief Marketing Officer) and CRO (Chief Revenue Officer), ensuring that marketing efforts closely align with the executive vision. My track record includes successful hiring, development, and inspiration of multi-disciplinary, geographically dispersed teams.
Revenue Growth: I excel in driving revenue across the entire customer journey, from acquisition to customer marketing. My expertise covers diverse marketing disciplines, such as Account-based marketing (ABM), demand generation, digital, email, content, social media, operations, metrics, and analytics. I've implemented strategies involving marketing automation, CRM integration, predictive analytics, profiling, segmentation, online, social, and search marketing, consistently exceeding 40% of annual sales revenue targets. Leading a complex, matrixed organization, I orchestrated the adoption of a unified tech stack and go-to-market playbook, achieving impressive results: 5.4 million marketing inquiries, 1 million MQLs (Marketing Qualified Leads), and 33.6k opportunities generated, ultimately resulting in $1.18 billion in annual revenue. Managing budgets exceeding $5 million annually.
Operational Excellence: My expertise goes beyond demand creation; I specialize in crafting comprehensive marketing technology strategies. This approach ensures that marketing efforts are synchronized at every stage of the buyer's journey, ultimately leading to revenue growth. I leverage MarTech tools like Marketo, LeadSpace, Drift, and others to personalize marketing efforts for maximum impact.
Channel Expansion: I have a strong track record of building a global partner ecosystem, recruiting partners across five categories, and driving 25% year-over-year revenue growth while transitioning to an 85% channel-centric model. I shape reseller and distribution strategies, establish value propositions, and develop partner programs.
In summary, I offer a relentless pursuit of excellence, innovation, and results in leadership, market growth, demand and revenue generation, and channel expansion. My analytical and creative approach makes me a valuable asset for organizations aiming for future success and profitability in strategic marketing.
CEO and Board Member at BELAY | Co-Host of the One Next Step Podcast | Author of Rise Up & Lead Well
I'm a growth-minded driver and a process savant. I love taking chaos and transforming it into systems, and creating flow that facilitates growth.
Leading and grooming talent is my expertise. I’m winning when those around me are winning. Helping others to achieve their ultimate goals - that’s my jam! And I fight like hell for workplace flexibility, company culture, and results-based leadership.
As the CEO of BELAY, one of the nation's leading virtual staffing companies, I'm privileged to help thousands of business leaders achieve new levels of success by leveraging the support of an assistant. Under my leadership, BELAY has landed on the Inc. 5000 list of fastest-growing companies and Best Places to Work list multiple times.
I co-host The One Next Step Podcast with BELAY CFO, Lisa Zeeveld. We interview some of the most successful and insightful entrepreneurs in the game with the sole purpose of helping business owners and leaders discover the "one next step" that can help take their company to the next level. Find recent episodes at http://onenextsteppodcast.com/ or wherever you get your podcasts!
Additionally, in my book "Rise Up and Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time" (available now on Amazon), I help leaders work more effectively with their assistant through 12 key principles. By taking the perspective of both sides of the desk, leaders and assistants can maximize their productivity and strike the work-life balance they both deserve. Available now on Amazon.
www.triciasciortino.com
Tricia is an experienced marketer with a proven track record in growing global brands. Her background in brand strategy and consumer insights brings a culture and data-first approach to building meaningful customer connection and brand experiences.
Client facing Senior Executive building high performing teams while generating immense revenue for market leaders.
Are you looking for a ‘go-getter’ with proven multi-million ROI results? I am a visionary leader that will ‘Make a Difference’ in any organization by putting winning teams together to drive revenue growth, ensure client satisfaction and create successful transformations!
I am well known for my unique strengths that include a business strategy mindset along with proven ability in mastering long term client relationships for repeat business. My Lean Six Sigma and PMP skills allow me to simplifying complex issues as well as revamp processes. I contributed significantly to ROI by leading and integrating user experience with continuous improvement capabilities for usability.
I have a strong background in operational leadership, change management, transformation, portfolio planning and program management. By leveraging initiatives with technology, I quickly align business objectives with corporate mission and ROI factors. As a leader, I ensure long lasting relationships, implement process improvements, bring organization to any chaos environment and motivate teams for overall increased revenue.
Credentials: MBA, Business Administration• BA ,Management Information Systems • PMP • Six Sigma Black Belt • Executive Leadership • Strong Communication & Negotiation Skills • Strong IT Knowledge & Technical Skills
Core Competencies:
Strategic Planning and Execution
Client Relationship Management
Agile/Project Management
Customer SLAs and KPI Metrics
Proven Revenue Stream
Collaborative Leader
Call Center Leadership
Six Sigma Process Improvements
PMP
Analytics and Reporting
Change Management
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