VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Founder, Owner & CEO at The Daily Sales | Speaker | Trainer | Author
LinkedIn Strategist, Social Selling Expert, and Content Creator.
Daniel empowers businesses and sales teams to achieve exceptional results through LinkedIn strategies, Sales Navigator mastery, and impactful social selling systems. Founder of The Daily Sales, LinkedIn's leading sales community with over 1 million followers, he’s trained 50,000+ professionals and worked with top brands like Amazon, Salesforce, and Adobe. A best-selling author and sought-after keynote speaker, Daniel specializes in helping teams drive revenue, build personal brands, and create high-performing LinkedIn content to thrive in the digital sales landscape.
- Best-selling author of "The Ultimate LinkedIn Sales Guide"
- Best-selling author of "The Ultimate LinkedIn Message Guide"
Optimizing for the Returns, Not Churns | 4x Exits I GTM | RevOps, Sales & Strategy | Culture Builder
AREAS OF EXPERTISE
Data Driven Results | Sales Process | Revenue Strategy | Marketplace Analysis | Project Management | Big Picture Execution | Forecasting | C-Suite Collaboration | Sales & Marketing Stack Optimization | Real World | Enable People, Process, Technology | Strategic Growth Initiatives | Building Global Teams
TECHNICAL EXPERTISE
Salesforce.com | Tableau | Zoominfo | Outreach.io | Sigma | Slack | Salesloft | Airtable | Confluence | Leandata | Intercom / Drift | HG Data | (and more!)
ACCOMPLISHMENTS
• 9 straight quarters of double-digit growth.
• Discovered low-cost high return customer base. Leveraged a marketplace trigger to deliver new pipeline using targeted messaging yielding several multi-million-dollar deals and 2x pipeline.
• Co-founded an emerging marketplace. Used engagement history and marketplace insight to construct a growth campaign that helped us get acquired for $850M+.
• Lowered time to engage with decision makers while finding overlooked multi-million-dollar opts.
• 78% of Team Awarded Presidents Club. Engineered a prospecting process based on marketplace trigger events using People, Process and Technology to record leading Outbound Opportunity Creation.
• 4x Revenue Growth from efficiency improvements. Minimized abandonment in key customer engagement experiences to quadruple revenue, pipeline, insights, and data quality.
Helping Canva reach more users by leading our Growth Marketing Creative Operations 🚀
I oversee the Operations of a Creative team that supports Performance, Mobile, and Lifecycle Marketing at Canva. I also lead a team of Creative Project Managers geared towards supporting growth marketing campaigns at a global scale.
Chief Commercial Officer | Board Director | Former Apple, Walmart, Lululemon and Willow Innovations
Vickie Bond Mrva is a strategic marketing and digital-savvy business leader with 20+ years driving inspiring and profitable growth for iconic and new to the world brands (Apple, Walmart, Lululemon and Willow). She has a track record of building and advising high performing teams in the sectors of consumer tech, consumer health and wellness, DTC and commerce enablement. Her human leadership style coupled with her domain expertise allow her to multiply talent and deliver impressive sustainable growth.
Vickie is currently a Board Director at Bloomreach, Inc. and Brixton, Inc. and operates as a C-level business and marketing advisor.
Founder & CEO at AviaGames Inc | Forbes China Outstanding Chinese TOP 100 | Women in Games Ambassador | Silicon Valley Business Journal Women of Influence
Industry VP & Automotive Industry Advisor at Salesforce. Former Vice President, Digital Customer Experience & CXO at American Honda Motor Company, Inc.
Experienced Sales Leader with a proven history of growing not only my Clients' businesses, but also the members of my teams. I have a passion for technology that makes a real difference. Skilled in Sales, Sales Coaching, Consulting, and Developing new business opportunities.
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