Experienced operational leader with Director/COO level credentials in building out new business/product opportunities, delivering significant OPEX improvements through right sizing, outsourcing and off shoring. Strong commercial, financial and analytical skills with an MBA in accounting and Finance.

Hello! I'm Tracy, a CRO strategist and user researcher with 7 years of full-stack digital marketing experience at high-growth DTC brands. I take online businesses to greater heights at specialist conversion optimization agency SplitBase by using qual and quant research to build website testing programs that uncover hidden growth opportunities. I've developed my craft by: • Interviewing smart experimenters from places like Shopify, Microsoft Digital Stores, and Specsavers as the host of Experiment Nation: The Podcast. Listen here! 🎧 https://tinyurl.com/3rwwu3ty • Adding $586K in annual revenue for Inkbox Tattoos as landing page optimization lead *acquired by BIC in Jan. '22* • Leading the growth and conversion programs for digital estate planning startup, Willful • Becoming a CXL Certified Optimizer - "The most thorough CRO training in the world": https://tinyurl.com/22ap9vwr My favourite things: 🧪 Test-to-learn iterative problem solving 🎮 Strategy games like Civ 6, Stardew Valley, and Clue 🐾 A warm cat on my lap

As a trusted change-agent leader, I provide a 25+ year track record in initiating, customizing and executing critical initiatives across the U.S. and globally, consistently exceeding goals and expectations. Leveraging an expansive background in corporate and consulting environments , I offer broad industry experience across the retail, technology, financial services and healthcare sectors succeeding in a myriad of generalist, specialist and consulting roles.

As the COO of Marketing AI Institute, I am tasked with implementing daily company operations that align with the Institute's long-term business goals and strategic vision, and own all operational activities associated with the Marketing AI Conference (MAICON) and AI Academy for Marketers. I take a strategic, integrated approach to marketing and operations, and can balance technical and creative skills to produce real business results. I enjoy technology, and continuously seek to understand how it can be applied to improve marketing campaigns and service delivery. A lifelong learner, hardworker and independent thinker, I enjoy being challenged and helping others solve strategic business problems.

Jewelry Industry and Online Sales Strategist: I help independent jewelry brands, retailers and suppliers to maximize their sales and impact online. Shoot me a message if you have a 6 or 7 figure business and you’d like to sell more via email and your website. Thrive by Designs Podcast Host: I host a weekly podcast for independent jewelry, fashion and product brands to help them launch, grow and scale profitable passion businesses. Champion for Visionaries at Creatives Rule the World: I help highly creative visionary types scale their businesses with the right support to making money from their creative genius. Fine Jewelry Designer: I'm a private fine jeweler based in NYC working with clients around the world. My pieces have been featured in countless magazines and media outlets including the the Today Show, InStyle, Matha Steward Weddings, Lucky, Real Simple, Us Weekly, amongst others.

With over 25 years of dedicated experience in the world of franchising, I've honed my skills in fostering thriving teams and businesses. After spending more than two decades as a franchisee, I raised my hand 🤚 to assume ownership of the Just Between Friends (JBF) Franchise System from its founder in December 2022. 🚀 Prior to my current role as CEO, I owned and operated four JBF territories in southeastern Pennsylvania, consistently achieving recognition as a top performer within the JBF network. 🏆 My passion? Transforming JBF into a household name! 💥 With a keen eye for innovation and branding, I'm dedicated to elevating our franchisees to new heights of success. Let's write the next chapter of franchising history together! 🌟

Partnerships Manager | Program Leader | Marketing Strategist With over a decade of experience at the intersection of partnerships, program management, and brand marketing, I thrive on bringing bold ideas to life through strategy, creativity, and executional excellence. From building high-impact partner ecosystems at Webflow and scaling global creator programs at Spotify to launching multi-million dollar campaigns with household brands at Bleacher Report, I’ve developed a passion for connecting people, platforms, and purpose. I specialize in developing and scaling programs that drive growth—whether that’s through onboarding and enabling creative communities, producing unforgettable events, or managing cross-functional campaigns that drive measurable business outcomes. I bring a hands-on, collaborative approach to every initiative, blending strategic thinking with a deep understanding of creators, partners, content, and community. Core strengths include: Strategic Partnerships & Scaled Programs Influencer & Brand Marketing Event Production & Experiential Strategy Cross-Functional Team Leadership Creative Content Development Data-Informed Campaign Execution