UX LEADER and CONTENT DESIGNER Storyteller & pusher of craft. I use words to guide users across multiple platforms and touchpoints to shape delightfully useful experiences. Partners in solving UX crimes: Research, Engineering, Product, Design, Marketing. My jam: AI, conversation design, service design, augmented reality, chat UI, messaging, machine learning, assistive UX, accessibility, brand strategy, editorial strategy, localization.

𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝗱𝗲𝗰𝗮𝗱𝗲, 𝗺𝗮𝗻𝘆 𝗼𝘄𝗻𝗲𝗿𝘀 𝗼𝗳 𝗯𝗲𝗱 𝗮𝗻𝗱 𝗯𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁𝘀, 𝗴𝘂𝗲𝘀𝘁 𝗵𝗼𝘂𝘀𝗲𝘀, 𝗶𝗻𝗻𝘀, 𝗮𝗻𝗱 𝘀𝗺𝗮𝗹𝗹 𝗵𝗼𝘁𝗲𝗹𝘀 𝗮𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝘂𝗻𝘀𝗸𝗶𝗹𝗹𝗲𝗱 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗮𝗻𝗱 𝗵𝗮𝘃𝗲𝗻'𝘁 𝗮𝗰𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲𝗱 𝘁𝗵𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. As a result, they aren't using the internet to their advantage and have unwittingly become a "supplier of beds" to the OTAs' businesses. There are a gazillion things you could do to take control of your bed and breakfast, guest house, inn, or small hotel business. However, here are just three things that will make a difference: ➤Decide on WHO you want to welcome and WHY – stop trying to appeal to everybody. ➤Create a website for THEM. ➤Build YOUR database of guests, past, present, and future, and keep in touch regularly. "𝗔𝗳𝘁𝗲𝗿 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗬𝘃𝗼𝗻𝗻𝗲, 𝗜 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗯𝘆 𝟯𝟳% 𝗶𝗻 𝟮𝟬𝟮𝟬 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗮𝗻𝗱𝗲𝗺𝗶𝗰❗" - Mary Hughes, Canada I love to teach ambitious bed and breakfasts, guest houses, inns, and owner-managed hotels established or new, who are ready to implement timeless business principles, allowing them to keep more profit and work less We create a process for you that: ➤Attracts your ideal guests, so you're no longer stressing about who's coming. ➤Have those guests spending more with you, so you make more money while working less. ➤Have guests returning and referring you, so you're not reliant on OTAs and paying their commissions in perpetuity. How we can work together: 𝗕𝗘𝗗 𝗔𝗡𝗗 𝗕𝗥𝗘𝗔𝗞𝗙𝗔𝗦𝗧 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗧𝗥𝗔𝗡𝗦𝗙𝗢𝗥𝗠𝗔𝗧𝗜𝗢𝗡 – a twelve-month program that takes bed and breakfasts, guest houses, inns, and small hotel owners step by step implementing your three crucial systems to make more while working less. Clients typically add between 20% and 67% to their revenue in one season. To begin making a real step-change in your business, book a complimentary Business Breakthrough call where you'll discover the opportunities you can't see right now https://go.oncehub.com/YvonneHalling

"Nothing worth having comes easy!" • Graduated with distinction Master of International Business & Master of International Marketing • 5+ years experience in Sales and Marketing • Experience leading international ops teams • Trilingual - German, English, Spanish • Volunteer Lifeguard and Swim Instructor, travel-lover I'd love to have a chat with you, feel free to get in touch!

MBA, Marketing Certified Special Events Producer Certified Technical Event Production Certified Digital Event Strategists Eventex, 100 Most Influential People in the Events Industry 2023 Eventex, The 50 Most Influential Event Professionals 2023 Eventex, The 50 Most Influential People in the Events Industry in the US and Canada 2023 EMMY Nominee, ADCOLOR After Dark featuring Wyclef Jean, 2021 Named by BizBash as one of the most influential event professionals in the US, 2020Named by BizBash as one of the top Event Producers in the U.S., 2019
EMMY Nominee, Outstanding Historical Documentary, 2013
BizBash Finalist for Social Planner of the Year, 2011
Named as one of Black Enterprise’s, 40 Game Changers, 2010
BizBash Finalist for Event Producer of the Year, 2010 Member of International Special Events Society Member of Women in Music Member of The Recording Academy Member of Sigma Gamma Rho Sorority, Inc. A certified Special Events Producer, McNair is adept in live events and entertainment marketing - including conceptualizing event themes and strategy and acquiring and managing celebrity talent. Additionally, she boasts an impressive roster of industry contacts, ranging from entertainment and film to music. Skillset highlights include being a highly creative strategic thinker, whose work unabashedly showcases over 17 years of illustrious events and marketing career experience. Her professional track record includes conceptualizing and orchestrating large production events and marketing campaigns and programs to effectively create business development opportunities and increase revenue and growth. Also highly experienced in developing concepts and marketing programs and written proposals, overseeing budgets and managing all aspects of special events, including contract negotiation, operations, production, hiring, arranging & overseeing event staff union and non-union personnel, media services, catering, décor, sound checks/rehearsals, overall event logistics, post-event tracking and ROI analysis. Additionally, the Emmy nominated producer (2013, 2022) was celebrated as one of Black Enterprise’s “40 Game Changers” (2010) and most recently was named on the BizBash 1,000 list as one of the the top event producers in the U.S. She has since produced engagements, hosting upwards of 50,000. Yvonne McNair is also a Member of the International Special Events Society, an Associate Member of the Recording Academy, Certified in technical event production and is proficient in KeyNote, Excel, Word, PowerPoint, Outlook and CAD.

Proven leader in business strategy, product management, change management, marketing and partner programs. • Engaging and growing partner eco-systems • Driving strategic alignment and change management across engineering, sales, and marketing • Defining value prop based on deep understanding of target audience, the competition, and product truth • Executing consistent across content, campaigns, and public speaking • Building, leading, and developing diverse (and often dispersed) teams Specialties: cloud computing, SaaS and partner business models, commercial marketplaces, and partner GTM

Experienced Product Manager with a demonstrated history of working in the computer software industry. Strong Product Management professional skilled in market research, opportunity analysis, persona grooming, competitive analysis, sales enablement, and win-loss analysis.

As the Sr. Head of IT and Information Security at Litmus, I have a passion for crafting secure, compliant, and scalable environments that empower users and organizations. I excel at leading high-performing IT & Security teams, building robust GRC frameworks, and designing automated solutions, all while prioritizing customer satisfaction. My proven track record demonstrates a commitment to streamlining operations, mitigating risk, and enhancing overall operational efficiency across various environments.