VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
I run a done-for-you podcasting service for B2B tech marketers
I'm the Co-Founder of Motion and I help small marketing teams at B2B technology companies launch and run podcasts. The video podcasts I produce help customers publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.
Agency Partnerships Expert | Driving Revenue Growth & Efficiency | Building high-performing Teams
Passionate and results-driven team member with a proven track record in building and nurturing successful channel partnerships in the digital marketing industry. Led high-performing teams and designed innovative programs that drove revenue growth and operational efficiency. Collaborated closely with cross-functional teams to deliver impactful benefits and optimize partnership strategies. Skilled in fostering strong relationships, ensuring a positive partner experience, and driving continuous improvement. Let's connect!
CEO at Lavender | #1 AI Sales Email Coach | Free for Job Seekers, Students, and Entrepreneurs | install.lavender.ai Talks about #sales, #startups, #remotework, #salesemails, and #entrepreneuership
👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇
1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)
2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.
3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.
4. Manage a sales team? Imagine 400% more replies, 125% more meetings, and shorter SDR ramp time.
That's what Sendoso had with Lavender. Schedule a demo at calendly.com/lovelavender/demo
--
about me:
👨💻 I'm a sales rep turned startup founder.
🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta.
🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics.
🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.
🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing.
👩🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app.
🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.
💜 COVID happened and we pivoted again, applying our communication psychology research to sales.
🙌 Now Lavender helps thousands of sales people around the world write better emails faster.
👉 Learn more about Lavender at www.lavender.ai
Twitter: @mballance | Insta: @wmb1
Recruiting and Sales Executive providing national and international talent acquisition & placement (up to C-level), sales executive & recruiter training, and revenue-related consulting services. Helps companies hire key talent at all levels (with a focus on revenue-impacting positions), and also aids clients with identification of the shortest path to increased revenue. Specializes in the software (SaaS), technology, healthcare, and staffing agency verticals, but has worked across every B2B industry sector during the last 25+ years.
I run a filmmaking & travel YouTube channel with my wife ( youtube.com/alliandwill ), a digital publishing brand where we've produced over 50 premium courses & trained over 170,000 students ( https://lifeprogressionproject.com ), and I’m also the Founder and Lead Cinematographer of a corporate and commercial video production company ( https://sightseven.com )
Dr. Will Bulsiewicz (or "Dr. B") is an award winning gastroenterologist, internationally recognized gut health expert and the New York Times, Publishers Weekly, USA Today, and Indie Bound-bestselling author of Fiber Fueled and The Fiber Fueled Cookbook.
With a passion for plants and helping people, he is the U.S. Medical Director and sits on the Scientific Advisory Board of ZOE, has authored more than twenty articles published in peer-reviewed scientific journals, has given more than forty presentations at national meetings, presented to Congress and the USDA, and has taught over 10,000 students how to heal and optimize their gut health.
He completed a bachelor’s degree from Vanderbilt University, a medical degree from Georgetown University, and a master's in clinical investigation from Northwestern University. Dr. B was the chief medical resident at Northwestern and the chief gastroenterology fellow at The University of North Carolina, and received the highest award given by both his residency and fellowship. He completed an epidemiology fellowship on a grant from the National Institutes of Health at UNC's prestigious Gillings School of Global Public Health.
He lives in Charleston, South Carolina with his wife and children. You’ll find him on Instagram as @theguthealthmd, on Facebook as @theguthealthmd, and at his website theplantfedgut.com.
Telling stories about accessibility, disability and our shared humanity.
I work every day to promote accessibility and inclusion at a global scale. I am a writer, producer and communications professional who has worked in long-form nonfiction, radio, film and technology. Disability unites us across every demographic, geography and philosophical boundary; it's my job to tell these stories with authenticity, care and core values that can only come from lived experience.
My past work can be found in: NPR, The New York Times, New Yorker, VICE, The Atlantic and other publications; as communications director for LightHouse for the Blind; Chief Experience Officer and Vice President at Be My Eyes; and as an accessibility/inclusion consultant for Fortune 50 companies, media productions and non-profits around the world.
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