Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
Head Of Conversational Commerce BOTs & AI lead || eCommerce
My passion is focused around using technology and innovation to help decrease customer anxiety and confusion throughout the path to purchase and beyond.
My personal objective when needed is to always be there, be useful and be efficient.
Specialties:
Conversational commerce (Including AI)
E-Commerce
Web Chat
Asynchronous Messaging
Programmatic marketing
Analytics
JavaScript
Chatbot Design / Architecture / NLP
NLU (LivePerson, IBM Watson & DialogFlow)
Operational Management
Vendor Management
Recruitment / Development
Cost / Profit control
Financial planning
Project Management
Chief Executive Officer at South Carolina Assocation of CPAs
Experienced management professional capable of balancing strategic thinking with operational tactics to yield exceptional results.
More than simply an “IT Guy,” I have honed my skills as a communicator adjusting my style for the audience and providing a level of comfort that facilitates engagement and acceptance of change. My ability to synthesize large amounts of information regarding all dimensions of business operations and technology allows me to provide clarity on how solutions integrate with strategic objectives so businesses can gain real value from current and future investments.
With over 15 years of experience in the digital, affiliate and performance marketing
industry to his name, I have championed various roles within both b2b and b2c marketing
environments across three well-known and respected businesses.
Having played key roles across client services, operations and publishing during my various working tenures, I currently reside as operations director at innovative intent marketing provider Smarter Click.
My previous role was client services director at Groupon / Vouchercloud leading a talented mix of commercial and client services teams, challenging them to be creative and strategic with their brand sales and relationships - something I have a plethora of experience in and duly advocate.
Listed as one of PerformanceIN’s ‘Performance Marketing Top50 Industry Players’ in 2018.
Chris brings nearly a decade of Marketing and Sales Leadership experience, helping organizations embrace the digital economy and deploying technology to reach these goals. Chris brings a wide range of certifications from leading organizations like Marketo, Hubspot, and Hootsuite to compliment his traditional Degree and Certifications in Communications, Digital Marketing Management and Digital Graphic Design.
With success everywhere he has gone, Chris has increased annual leads and sales in double and triple digit jumps!
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