Connie Cay-Santos has over 19 years of professional management experience and has thrived in corporate, association, and tech start-up entrepreneurial environments. She is a curator of strategic partnerships, building trust through a human-centric approach, operational excellence and creative experience design solutions. As an event industry leader, Connie is honoured and listed as 2023 Women to Watch, 2022 Bizzabo's Top 55 Event Experience Leaders, and recognized as the Future Leader of the Year by MPI TO Chapter at the 2022 Awards gala. Connie is the Founder and Chief Experience Strategist at CAY VII. She takes on contracted special projects with clients to consult and drive strategic actions to deliver on business vision and objectives. In her roll as the Director of Engagement Strategy at Quest Audio Visual, Connie leverages her passion for connecting people and sharing authentic stories in a trusted voice. With a focus on digital marketing, PR, and Event Engagement opportunities, Connie supports Quest AV to elevate their brand presence as a Trusted AV partner offering Creative Audio Visual Solutions.

Hey👋 If you made it this far, you're in for a treat. So a little about me: Ex-ecommerce brand founder (acquired by inc 5000 company) to now agency owner where I help high-growth DTC brands maximize their revenue with killer Email + SMS Marketing. Drive repeat purchasers. Build brand loyalty. Grow your retention. That's the name of the game. And the game I love to play. If you're interested in working with me to scale your Email + SMS Marketing: 💻 DM me about anything Emails, SMS, Ecommerce and I will probably go on an enthusiastic ramble (while providing value to you ofc - it's quite a knack of mine) 🚀 Check out our website: rocketeermedia.co 📘 Book a FREE 40 Minute Strategy Session: https://calendly.com/rocketeermediaco/discoverycall 📧 Email me: [email protected] P.S. I'm an open book when it comes to helping as many Ecommerce brands drive 20-40% of their revenue with Email + SMS Marketing. More value on my Twitter: https://twitter.com/Conniesends or if you're more of a video watcher, I make Tiktok videos too: https://www.tiktok.com/@connie.cen

Connie is a customer-centric full-stack marketer with over 17 years of experience from creative, brand, communications, to performance/growth, as well as ownership of the end-to-end consumer lifecycle. Her experience ranges from large Fortune 500 companies to start-ups, across B2B and DTC. She has a proven track record of driving results, scaling growth, as well as building and coaching high-performing teams. Her passion is marrying business with creativity and design in a way that delivers value to the bottom line while maintaining artistic integrity and brand equity. Connie is an MBA graduate from the NYU Stern School of Business full-time program. 💪🏽 STRENGTHS: Brand Strategy, Integrated Marketing, Digital Marketing Strategy, Integrated/Digital Marketing Programs, Advertising, Marketing Partnerships, Sponsorships, Content Development/Creation & Storytelling, Omni-Channel Engagement & Media Planning, Strategic Thinking, Creative & Big Picture Thinker, Customer-Centric, Digital/Data/Analytics/Insights-Centric & Advanced Tech/Innovation-Driven Integrated Marketing; Digital Marketing Executive; Paid/Owned/Earned/Social Convergence in Omni-Channel Media & Engagement; Targeting/Segmentation, Customer Journey/Customer-Experience Design, Consumer Audience Development & Diversification. Global/National/Regional/Local. 🪣CATEGORIES: Beauty (Skincare, Hair, Fragrance, Makeup, Cosmetics, Personal Care), CPG, Consumer Goods, FMCG, Fashion, Retail, Lifestyle, Travel, Hotels/Hospitality, Wellness, Watches & Fine Jewelry, Leather Goods, Home Goods, Apparel, Accessories, Shoes, Liquor, Arts & Culture, Entertainment, Marketplace, Tech; Luxury, Premium, Prestige, Entertainment, B2C, D2C/DTC, B2B, Marketplace ⚖️ CHANNELS/DISCIPLINES: Integrated Marketing & Digital Marketing Strategies Executive supporting all Digital, Traditional, Social, Experiential, & Marcom Programs & Activations, via: 360 Video, AR, AI, VR, Influencers, Ambassadors, SEO/SEM, Social, CRM, Mobile, PR, TV, Print, DOOH, Radio, Email, Co-Op, Marketing Partnerships, Sponsorships, Entertainment (TV/Film/Music/Sports) Alignment, Events. Channel Strategies Rooted In: Cultural Integration/Pop Culture Content Creation, Long Term Strategic Planning/Business Development/Marketing Planning, Strategic Alliances, Customer Experience Design, Customer Journey, Journey Mapping, Innovation, Analytics, Consumer Need 💻 TECHNOLOGY: Salesforce, Braze, KlaviyoConnie is a customer-centric full-stack marketer with over 17 years of experience from creative, brand, communications, to performance/growth, as well as ownership of the end-to-end consumer lifecycle. Her experience ranges from large Fortune 500 companies to start-ups, across B2B and DTC. She has a proven track record of driving results, scaling growth, as well as building and coaching high-performing teams. Her passion is marrying business with creativity and design in a way that delivers value to the bottom line while maintaining artistic integrity and brand equity. Connie is an MBA graduate from the NYU Stern School of Business full-time program. 💪🏽 STRENGTHS: Brand Strategy, Integrated Marketing, Digital Marketing Strategy, Integrated/Digital Marketing Programs, Advertising, Marketing Partnerships, Sponsorships, Content Development/Creation & Storytelling, Omni-Channel Engagement & Media Planning, Strategic Thinking, Creative & Big Picture Thinker, Customer-Centric, Digital/Data/Analytics/Insights-Centric & Advanced Tech/Innovation-Driven Integrated Marketing; Digital Marketing Executive; Paid/Owned/Earned/Social Convergence in Omni-Channel Media & Engagement; Targeting/Segmentation, Customer Journey/Customer-Experience Design, Consumer Audience Development & Diversification. Global/National/Regional/Local. 🪣CATEGORIES: Beauty (Skincare, Hair, Fragrance, Makeup, Cosmetics, Personal Care), CPG, Consumer Goods, FMCG, Fashion, Retail, Lifestyle, Travel, Hotels/Hospitality, Wellness, Watches & Fine Jewelry, Leather Goods, Home Goods, Apparel, Accessories, Shoes, Liquor, Arts & Culture, Entertainment, Marketplace, Tech; Luxury, Premium, Prestige, Entertainment, B2C, D2C/DTC, B2B, Marketplace ⚖️ CHANNELS/DISCIPLINES: Integrated Marketing & Digital Marketing Strategies Executive supporting all Digital, Traditional, Social, Experiential, & Marcom Programs & Activations, via: 360 Video, AR, AI, VR, Influencers, Ambassadors, SEO/SEM, Social, CRM, Mobile, PR, TV, Print, DOOH, Radio, Email, Co-Op, Marketing Partnerships, Sponsorships, Entertainment (TV/Film/Music/Sports) Alignment, Events. Channel Strategies Rooted In: Cultural Integration/Pop Culture Content Creation, Long Term Strategic Planning/Business Development/Marketing Planning, Strategic Alliances, Customer Experience Design, Customer Journey, Journey Mapping, Innovation, Analytics, Consumer Need 💻 TECHNOLOGY: Salesforce, Braze, Klaviyo Top skillsTop skills Brand Strategy • Go-to-Market Strategy • Integrated Marketing • 360 Campaigns • Growth Marketing

We're on a mission to be the most effective natural beauty brand in the world.

Connie is a writer and creator at heart. With a colorful background in journalism, utilities communication and tourism marketing, in 2021 her deep love of storytelling inspired her to refocus her orbit around the exciting world of content marketing. Her current role as Content Specialist on Canadian Western Bank’s marketing team takes her creative spark to the bank. At CWB she works closely with colleagues in corporate communications, acquisition, retention and creative services to produce a wealth of blog articles and social media content to help clients make sense of their business and personal finances. This has resulted in a significant spike in website traffic in just two years. An avid runner and adventure seeker both at home and abroad, she craves meaningful connections with people and places to fill her creative cup.

With over 20 years of marketing and cross-functional management experience, Connie brings a strategic, detail-oriented approach to financial service companies. Because of her adaptability and persistent drive for results, she has become a trusted leader in her field. With an emphasis on CRM systems and data and analytics, Connie implements her many years of experience and “self-starter” approach to successfully build departments, teams, and new programs from the ground up. She is known to lead by example and a champion for growth and change. Connie has inspired many and continues to support companies through various marketing techniques and programs. Her accomplishments have led her to become part of various marketing leadership teams. Connie can be reached at (213) 379-2174 or [email protected].

I’ve come to realize that strong sales results are the product of hundreds of small decisions made inside organizations, and it remains one of the great joys of my life to work with business owners, salespeople, sales teams, and organizations to help them investigate those decisions. I’ve found that most sales teams have reasonable KPIs, but don’t always understand how the KPIs and incentives affect the culture of an organization or team, and therefore, the quality of the sales discussions with clients. When I work with organizations or entrepreneurs, they learn what I’ve learned: sales begin with an understanding of customers, based on long-term goals, mutually profitable relationships, and win-win alignment. In order for a team to have profitable sales teams and a profitable sales team culture, I’ve found organizations need to manage: sales/service organizational communication, performance incentives that support skill development, and provide honest feedback for client engagement (not pushy or manipulative), monthly developmental coaching sessions based on skills not numbers, thoughtful growth-oriented leadership, empathy, and client-focused objectives. When that is in place, the company, sales team, and client are all aligned. There is no unnecessary misalignment in the sales process which creates better and quicker ROI, a clear culture with expectations and accountability, retention of engaged employees, and increased shareholder value all with ease. During my 20+ years in business, I’ve had the honor of working with very large organizations, including what became the #1 ranked bank in NJ by Money Magazine, to very small companies including solopreneurs, and I have found that a clear sales process, with a defined client journey, is the same in the principle regardless of size. If it would be useful to you to have a conversation about creating a defined sales process to build a culture that supports business and revenue growth, at a corporate, entrepreneur, or small business level, I’d be happy to spend 30 minutes with you to share any value I can. This is a deep passion in my life and one of the ways I continue to feed that passion is by hosting a podcast called Changing the Sales Game. I’m always looking for thoughtful, aligned, service-focused business owners and executives to interview and share with my community, the value of their thinking. Resources: Communication Style Assessment: https://whitmanassoc.com/csa/ Changing the Sales Game Podcast: https://apple.co/3zYBd64 Enlightenment of Change Podcast: https://apple.co/3ntVHyv

Connie Wong is the Marketing Manager at Silk Software Corp, an award-winning commerce company dedicated to servicing a global network of clients and elevating businesses online. From content creation and campaign management to strategic partnerships and channel engagement, she is passionate about helping businesses achieve their goals for ongoing success while improving their experiences in B2B and B2C commerce.