Mediaocean

Mediaocean

Website LinkedIn Twitter Instagram
The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP – Advertising Week 360 • AW360
Article
The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP – Advertising Week 360 • AW360
The Reason Facebook Is Buying Atlas
Article
The Reason Facebook Is Buying Atlas
The Super Bowl advertising playbook – omnifunnel, omnichannel, omnipresent
Article
The Super Bowl advertising playbook – omnifunnel, omnichannel, omnipresent
Mediaocean excited to announce new local TV capabilities
Article
Mediaocean excited to announce new local TV capabilities
Connect guest blog: PremiumMedia 360
Article
Connect guest blog: PremiumMedia 360
Black history month 2022: Unsung heroes
Article
Black history month 2022: Unsung heroes
Council Post: How To Effectively Communicate With Clients: The Art Of Brevity
Article
Council Post: How To Effectively Communicate With Clients: The Art Of Brevity
A modern system of record for omnichannel advertising
Article
A modern system of record for omnichannel advertising
Why Booming Ad Tech M&A Is Bad News For IPOs
Article
Why Booming Ad Tech M&A Is Bad News For IPOs
Women, ad tech, and job satisfaction
Article
Women, ad tech, and job satisfaction
With or without amazon, NYC remains the place to be for tech
Article
With or without amazon, NYC remains the place to be for tech
In pursuit of a suit
Article
In pursuit of a suit
CVC, TA, and the power of investing in innovation
Article
CVC, TA, and the power of investing in innovation
The battle for world TV domination and other CTV predictions for 2022
Article
The battle for world TV domination and other CTV predictions for 2022
Super Bowl LV matchup: The old marketing playbook vs. the new agile reality
Article
Super Bowl LV matchup: The old marketing playbook vs. the new agile reality
The ten tenets of Mediaocean + Flashtalking
Article
The ten tenets of Mediaocean + Flashtalking
Mediaocean's ready For GDPR, are you?
Article
Mediaocean's ready For GDPR, are you?
5 lessons about the metaverse
Article
5 lessons about the metaverse
Mediaocean intern feature: virtual summer experience
Article
Mediaocean intern feature: virtual summer experience
Integrating customer care throughout the entire lifecycle
Article
Integrating customer care throughout the entire lifecycle
What DE&I means to me
Article
What DE&I means to me
Big Data's Usability Problem
Article
Big Data's Usability Problem
Why you should disrupt internal barriers to unlock the true power of social ads
Article
Why you should disrupt internal barriers to unlock the true power of social ads
The crucial role of the buy-side ad server in the evolving CTV ecosystem 
Article
The crucial role of the buy-side ad server in the evolving CTV ecosystem 
Announcing new innovations with NBCUniversal to automate converged TV workflows
Article
Announcing new innovations with NBCUniversal to automate converged TV workflows
Mediaocean Pride '21: "Lending an Ear"
Article
Mediaocean Pride '21: "Lending an Ear"
The continued power (and evolution) of local TV buying
Article
The continued power (and evolution) of local TV buying
Mediaocean to acquire 4C
Article
Mediaocean to acquire 4C
What Amazon's broadband trial means for the advertising world
Article
What Amazon's broadband trial means for the advertising world
The what, why, and how of the new Mediaocean product paradigm
Article
The what, why, and how of the new Mediaocean product paradigm
Acceleration of change - COVID-19'S lasting effect on the upfronts
Article
Acceleration of change - COVID-19'S lasting effect on the upfronts
Social commerce and human experience could be marketing's next big shift
Article
Social commerce and human experience could be marketing's next big shift
The value of learning 
Article
The value of learning 
Council Post: Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising
Article
Council Post: Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising
John Nardone honored with Outstanding Leadership Award
Article
John Nardone honored with Outstanding Leadership Award
Supporting women in tech with new career opportunities 
Article
Supporting women in tech with new career opportunities 
Publicité TV & Vidéo : quel avenir à l'heure de la convergence des médias ?
Article
Publicité TV & Vidéo : quel avenir à l'heure de la convergence des médias ?
The Clock is Ticking for TikTok – Advertising Week 360 • AW360
Article
The Clock is Ticking for TikTok – Advertising Week 360 • AW360
TikTok and UEFA enter the stadium: What it means for brands | WARC
Article
TikTok and UEFA enter the stadium: What it means for brands | WARC
Wave hello to the new Mediaocean
Article
Wave hello to the new Mediaocean
The importance of interoperability and local TV news
Article
The importance of interoperability and local TV news
Did Previous Pixar Streaming Releases Tank 'Lightyear' In Theaters?
Article
Did Previous Pixar Streaming Releases Tank 'Lightyear' In Theaters?
Council Post: Five Of The Best Sales Secrets
Article
Council Post: Five Of The Best Sales Secrets
Advertising as a media supply chain: three critical areas of improvement
Article
Advertising as a media supply chain: three critical areas of improvement
Three brands that persevered in challenging economies
Article
Three brands that persevered in challenging economies
Ducks quack, cats meow, and cookies crumble
Article
Ducks quack, cats meow, and cookies crumble
Euro 2020: A giant leap into omnichannel interaction
Article
Euro 2020: A giant leap into omnichannel interaction
Mediaocean honored as a best workplace in India
Article
Mediaocean honored as a best workplace in India
Linear: an overlooked opportunity in the evolving DSP landscape
Article
Linear: an overlooked opportunity in the evolving DSP landscape
Mediaocean listed on 2022 Constellation ShortList for social advertising management
Article
Mediaocean listed on 2022 Constellation ShortList for social advertising management
Unwrapping the success of UK Christmas ads
Article
Unwrapping the success of UK Christmas ads
5 trends that threaten the Facebook-Google duopoly in digital advertising
Article
5 trends that threaten the Facebook-Google duopoly in digital advertising
Navigating transparency in a converging cross-media world
Article
Navigating transparency in a converging cross-media world
A message on Juneteeth and Friday closure
Article
A message on Juneteeth and Friday closure
The future of social media and entertainment is participatory 
Article
The future of social media and entertainment is participatory 
Adaptability will secure the future survival of linear TV ads
Article
Adaptability will secure the future survival of linear TV ads
Big tech needs big brands: What does this mean for walled gardens?
Article
Big tech needs big brands: What does this mean for walled gardens?
Five easy ways to establish a change culture
Article
Five easy ways to establish a change culture
"Why Mediaocean?" Our employees' perspective
Article
"Why Mediaocean?" Our employees' perspective
Council Post: Ad Fraud Has Put Buyers And Sellers At Odds: It Doesn't Have To Be That Way
Article
Council Post: Ad Fraud Has Put Buyers And Sellers At Odds: It Doesn't Have To Be That Way
Super Bowl Ads Win a Safety - TVREV
Article
Super Bowl Ads Win a Safety - TVREV
The Future Of Media Metrics Is Interoperability
Article
The Future Of Media Metrics Is Interoperability
How advertising can help drive acceptance 
Article
How advertising can help drive acceptance 
Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean - ExchangeWire.com
Article
Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean - ExchangeWire.com
PayPal syncs Facebook ads with TV programs to increase brand awareness
Article
PayPal syncs Facebook ads with TV programs to increase brand awareness
Reach planning and measurement across video channels
Article
Reach planning and measurement across video channels
Can dating apps sharpen your brand intelligence?
Article
Can dating apps sharpen your brand intelligence?
Marketers Need To Be SMART About Change – Advertising Week 360 • AW360
Article
Marketers Need To Be SMART About Change – Advertising Week 360 • AW360
Data privacy is for life, not just a day | Marketing Mag
Article
Data privacy is for life, not just a day | Marketing Mag
6 Big Myths Of Connected TV, Debunked | AdExchanger
Article
6 Big Myths Of Connected TV, Debunked | AdExchanger
Why You Need an Ideate to Automate Pipeline - Advertising Week
Article
Why You Need an Ideate to Automate Pipeline - Advertising Week
Analyzing the Big Game Ad Matchups - Advertising Week
Article
Analyzing the Big Game Ad Matchups - Advertising Week
Will 'metaverse marketing' be the next big thing? | Marketing Mag
Article
Will 'metaverse marketing' be the next big thing? | Marketing Mag
Can Marketers Manage Transformational Change In 2022? | AdExchanger
Article
Can Marketers Manage Transformational Change In 2022? | AdExchanger
Is the clock ticking on the Christmas ad as we know it? - 365 RETAIL | Retail Technology News
Article
Is the clock ticking on the Christmas ad as we know it? - 365 RETAIL | Retail Technology News
Brands wishing us a very appy Christmas is a big step for marketing
Article
Brands wishing us a very appy Christmas is a big step for marketing
Why Marketers Should Adapt Their Advertising Strategies to Align with New Festive Shopping Patterns - Advertising Week
Article
Why Marketers Should Adapt Their Advertising Strategies to Align with New Festive Shopping Patterns - Advertising Week
Why brands must use creative social media campaigns | MartechAsia
Article
Why brands must use creative social media campaigns | MartechAsia
Brand marketing in the metaverse -
Article
Brand marketing in the metaverse -
CTV Fraud: How Can Advertisers Respond To Sustain Trust? - B&T
Article
CTV Fraud: How Can Advertisers Respond To Sustain Trust? - B&T
How TikTok's tech tactics took to Tokyo 2020
Article
How TikTok's tech tactics took to Tokyo 2020
Summer of Sport: How to Engage Audiences at Home
Article
Summer of Sport: How to Engage Audiences at Home
Are You Ready to Go Social with the Summer Games? - Advertising Week
Article
Are You Ready to Go Social with the Summer Games? - Advertising Week
Why the Euros will be a model for the future of sports media
Article
Why the Euros will be a model for the future of sports media
How can technology design be made more inclusive? - Information Age
Article
How can technology design be made more inclusive? - Information Age
GUEST COMMENT Managing the unpredictable with better data - Internet Retailing
Article
GUEST COMMENT Managing the unpredictable with better data - Internet Retailing
A day in the life of... Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean
Article
A day in the life of... Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean
WHY THE BIONIC C-SUITE NEEDS TEAMWORK
Article
WHY THE BIONIC C-SUITE NEEDS TEAMWORK
The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay | AdExchanger
Article
The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay | AdExchanger
Boardroom superheroes: How the CMO and CFO can become a dynamic duo
Article
Boardroom superheroes: How the CMO and CFO can become a dynamic duo
How TikTok's unique mix of social and broadcast media techniques sets it apart
Article
How TikTok's unique mix of social and broadcast media techniques sets it apart
Media Agencies Can and Will Continue to Evolve
Article
Media Agencies Can and Will Continue to Evolve
What the Mobile Revolution Says About Enterprise Workflow - Adotas
Article
What the Mobile Revolution Says About Enterprise Workflow - Adotas
The Programmatic 'Upfront': Isn't That Oxymoronic?
Article
The Programmatic 'Upfront': Isn't That Oxymoronic?
Counterpoint to Google: Open Isn't Neutral
Article
Counterpoint to Google: Open Isn't Neutral