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Brands are mocking themselves and it might be working
Article
Brands are mocking themselves and it might be working
Dream bigger! The reach of creators is much more extensive than you may imagine
Article
Dream bigger! The reach of creators is much more extensive than you may imagine
Hollister uses Share2Pay to help young shoppers share their carts with guardians | BANKNOTES
Article
Hollister uses Share2Pay to help young shoppers share their carts with guardians | BANKNOTES
INFINITI launches marketing campaign driven by creators | BANKNOTES
Article
INFINITI launches marketing campaign driven by creators | BANKNOTES
How Allen Edmonds created an eco-conscious brand
Article
How Allen Edmonds created an eco-conscious brand
National retail chain drives in-store traffic with local creators
Article
National retail chain drives in-store traffic with local creators
How DTC plant companies are educating newbies with video
Article
How DTC plant companies are educating newbies with video
7 ways to repurpose your ecommerce content in 2021
Article
7 ways to repurpose your ecommerce content in 2021
What developments in AI means for the creator economy and how to stand out amongst the noise | BANKNOTES
Article
What developments in AI means for the creator economy and how to stand out amongst the noise | BANKNOTES
The future of clean meat: Why Impossible Foods' move to DTC is just the beginning
Article
The future of clean meat: Why Impossible Foods' move to DTC is just the beginning
Coca-Cola marketing: Then and now
Article
Coca-Cola marketing: Then and now
Never an escape from drudgery: How cleaning innovations were advertised to women | BANKNOTES
Article
Never an escape from drudgery: How cleaning innovations were advertised to women | BANKNOTES
How Creators and Brands are tapping into the power of Twitch, Discord, and Reddit
Article
How Creators and Brands are tapping into the power of Twitch, Discord, and Reddit
The rise of the LinkedIn influencer (and what it means for the creator economy)
Article
The rise of the LinkedIn influencer (and what it means for the creator economy)
How to build the right creator roster in 2023
Article
How to build the right creator roster in 2023
2PM-Founder, Web Smith
Article
2PM-Founder, Web Smith
Content creators tell all: Horror stories with brands | BANKNOTES
Article
Content creators tell all: Horror stories with brands | BANKNOTES
How and why luxury fashion brands are focusing on sustainable alternatives
Article
How and why luxury fashion brands are focusing on sustainable alternatives
Is UGC oversaturated? Not even close.
Article
Is UGC oversaturated? Not even close.
Frey-Co-Founder and Co-CEO, Erin Frey
Article
Frey-Co-Founder and Co-CEO, Erin Frey
Options for paying creators: Affiliate commissions vs. contracts vs. full-time
Article
Options for paying creators: Affiliate commissions vs. contracts vs. full-time
Luxury fashion's obsession with gaming | BANKNOTES
Article
Luxury fashion's obsession with gaming | BANKNOTES
Candice Danae: The creator who went viral for cooking for her sister every day | BANKNOTES
Article
Candice Danae: The creator who went viral for cooking for her sister every day | BANKNOTES
How Pontus Karlsson is merging the creator economy and eCommerce into one
Article
How Pontus Karlsson is merging the creator economy and eCommerce into one
Short-form video: How influencers are tackling ever-decreasing attention spans | BANKNOTES
Article
Short-form video: How influencers are tackling ever-decreasing attention spans | BANKNOTES
Instagram Collabs: What's In It For Brands? | BANKNOTES
Article
Instagram Collabs: What's In It For Brands? | BANKNOTES
Marketing books pivots from the Gutenberg press to 'Booktok' | BANKNOTES
Article
Marketing books pivots from the Gutenberg press to 'Booktok' | BANKNOTES
The cookie apocalypse is coming, and that's great news for Creators
Article
The cookie apocalypse is coming, and that's great news for Creators
World War II marketing: Then and now
Article
World War II marketing: Then and now
Tear a page out of "The Last of Us" marketing strategy | BANKNOTES
Article
Tear a page out of "The Last of Us" marketing strategy | BANKNOTES
Bridging the gap between creators and fans with Laylo co-founder Alec Ellin | BANKNOTES
Article
Bridging the gap between creators and fans with Laylo co-founder Alec Ellin | BANKNOTES
Polaroid's approach to marketing: Then and now
Article
Polaroid's approach to marketing: Then and now
An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
Article
An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
These top pickleball influencers are helping the sport's growth in popularity  | BANKNOTES
Article
These top pickleball influencers are helping the sport's growth in popularity | BANKNOTES
Watchalongs: Sports and the new generation of consumers are at a crossroads
Article
Watchalongs: Sports and the new generation of consumers are at a crossroads
What responsibilities do sustainable brands have to educate (without) alienating customers? | BANKNOTES
Article
What responsibilities do sustainable brands have to educate (without) alienating customers? | BANKNOTES
Does it still cost 5X more to acquire customers than to retain them in 2023? | BANKNOTES
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Does it still cost 5X more to acquire customers than to retain them in 2023? | BANKNOTES
The hype-cycle history of gaming: From E.T. to Cyberpunk 2077 | BANKNOTES
Article
The hype-cycle history of gaming: From E.T. to Cyberpunk 2077 | BANKNOTES
TikTok is paving a new path for online search
Article
TikTok is paving a new path for online search
Unlocking creative expression with Buffalo denim
Article
Unlocking creative expression with Buffalo denim
Yeezy Gap merchandising: Insensitive or innovative? | BANKNOTES
Article
Yeezy Gap merchandising: Insensitive or innovative? | BANKNOTES
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