Product Marketing Alliance

Product Marketing Alliance

Website Twitter Instagram
A playbook on how to build a sustainable growth strategy
Community
Article
A playbook on how to build a sustainable growth strategy
Product Marketing Certified: Core taster session | PMA
Community
Article
Product Marketing Certified: Core taster session | PMA
Scale to succeed: Running platform marketing programs at enterprise scale
Community
Article
Scale to succeed: Running platform marketing programs at enterprise scale
5 clever ways to ask for reviews from your customers
Community
Article
5 clever ways to ask for reviews from your customers
How to Drive More Impactful GTM Strategies With Insights
Community
Article
How to Drive More Impactful GTM Strategies With Insights
Why you need to experience our in-person product marketing workshops
Community
Article
Why you need to experience our in-person product marketing workshops
How to structure your growing product marketing team
Community
Article
How to structure your growing product marketing team
How to build a product marketing team from scratch
Community
Article
How to build a product marketing team from scratch
From Computer Science Master to Head of Product Marketing
Community
Article
From Computer Science Master to Head of Product Marketing
Leading, building, and growing great product marketers
Community
Article
Leading, building, and growing great product marketers
Introducing a cross-functional Go-to-Market framework to a 170-year-old company - and making it work
Community
Article
Introducing a cross-functional Go-to-Market framework to a 170-year-old company - and making it work
5 steps to creating a winning channel marketing strategy
Community
Article
5 steps to creating a winning channel marketing strategy
Exploring the world of C-Suite jobs - Derek Osgood, Founder & CEO of Ignition
Community
Article
Exploring the world of C-Suite jobs - Derek Osgood, Founder & CEO of Ignition
How Salesforce enables sales at scale
Community
Article
How Salesforce enables sales at scale
The dream team: Product Manager and Product Marketing
Community
Article
The dream team: Product Manager and Product Marketing
The path to product marketing in Ukraine
Community
Article
The path to product marketing in Ukraine
Transform your marketing strategy and position yourself for the CMO role
Community
Article
Transform your marketing strategy and position yourself for the CMO role
"The PMA membership has given me an enormous amount of educational material that's given me a solid foundation to do my job well." - Accedo.tv
Community
Article
"The PMA membership has given me an enormous amount of educational material that's given me a solid foundation to do my job well." - Accedo.tv
What product marketers can learn from salespeople
Community
Article
What product marketers can learn from salespeople
Product Marketing Awards 2022: Cast your votes
Community
Article
Product Marketing Awards 2022: Cast your votes
Understanding developer demographics, personas, and segmentation
Community
Article
Understanding developer demographics, personas, and segmentation
Proactively improving your go-to-market function | Ignition
Community
Article
Proactively improving your go-to-market function | Ignition
Product Marketing Summit: What the attendees say
Community
Article
Product Marketing Summit: What the attendees say
Getting around gatekeepers
Community
Article
Getting around gatekeepers
How to set successful and attainable product marketing goals
Community
Article
How to set successful and attainable product marketing goals
A crash course in product marketing
Community
Article
A crash course in product marketing
Collaboration between developer marketing and developer relations
Community
Article
Collaboration between developer marketing and developer relations
The role of FOMO on consumer psychology
Community
Article
The role of FOMO on consumer psychology
Maximizing the impact of product messaging frameworks
Community
Article
Maximizing the impact of product messaging frameworks
Product marketing specialist? Test yourself with our World Emoji Day quiz...
Community
Article
Product marketing specialist? Test yourself with our World Emoji Day quiz...
3 ways a product feedback loop can transform your product
Community
Article
3 ways a product feedback loop can transform your product
Sales enablement for technical product marketers
Community
Article
Sales enablement for technical product marketers
The challenges of launching a new blockchain application
Community
Article
The challenges of launching a new blockchain application
Improve your sales credentials with our brand-new course: Sales Enablement Certified
Community
Article
Improve your sales credentials with our brand-new course: Sales Enablement Certified
How to grow your PMM team for enterprise cross-selling
Community
Article
How to grow your PMM team for enterprise cross-selling
The role of competitive intel in product marketing leadership
Community
Article
The role of competitive intel in product marketing leadership
"Product Marketing Core has enabled me to set up a PMM function from scratch." - Dig Insights
Community
Article
"Product Marketing Core has enabled me to set up a PMM function from scratch." - Dig Insights
4 essential lessons that'll help you thrive as the first product marketing hire
Community
Article
4 essential lessons that'll help you thrive as the first product marketing hire
Advice for women getting into product marketing
Community
Article
Advice for women getting into product marketing
"PMA's courses are built around PMM needs and skill sets."
Community
Article
"PMA's courses are built around PMM needs and skill sets."
Journeying into product marketing as a woman
Community
Article
Journeying into product marketing as a woman
Video marketing: an actionable guide to getting started
Community
Article
Video marketing: an actionable guide to getting started
10 reasons you must attend the Product Marketing Summit 2022
Community
Article
10 reasons you must attend the Product Marketing Summit 2022
Boost your competitive advantage. Get Analyst Relations Certified.
Community
Article
Boost your competitive advantage. Get Analyst Relations Certified.
Understand your customer with Consumer Psychology Certified
Community
Article
Understand your customer with Consumer Psychology Certified
When is a sales enablement training program needed?
Community
Article
When is a sales enablement training program needed?
Life as a Ukrainian product marketer
Community
Article
Life as a Ukrainian product marketer
The Sales Enablement Landscape Vol. 3 survey is here!
Community
Article
The Sales Enablement Landscape Vol. 3 survey is here!
Which micro and macro goals are measured by PMM leaders?
Community
Article
Which micro and macro goals are measured by PMM leaders?
The definitive product marketing glossary
Community
Article
The definitive product marketing glossary
What is customer relationship marketing?
Community
Article
What is customer relationship marketing?
Which marketing hire should leadership teams prioritize at a B2B startup?
Community
Article
Which marketing hire should leadership teams prioritize at a B2B startup?
"If you value your time, get PMM Hired." - Marie Pachy
Community
Article
"If you value your time, get PMM Hired." - Marie Pachy
How are modern-day product marketers leading product marketing teams?
Community
Article
How are modern-day product marketers leading product marketing teams?
Pros and cons of price skimming
Community
Article
Pros and cons of price skimming
An inside look into Product Marketing MisUnderstood
Community
Article
An inside look into Product Marketing MisUnderstood
Expert tips to help you thrive as a solo product marketing manager
Community
Article
Expert tips to help you thrive as a solo product marketing manager
Expand your skills, get Customer Marketing Certified: Core
Community
Article
Expand your skills, get Customer Marketing Certified: Core
The past, present, and future of competitive intelligence
Community
Article
The past, present, and future of competitive intelligence
Building a product marketing team from scratch
Community
Article
Building a product marketing team from scratch
Transitioning into a product marketing career: experiences and lessons learned
Community
Article
Transitioning into a product marketing career: experiences and lessons learned
How can you create a culture of competitive intelligence at your company?
Community
Article
How can you create a culture of competitive intelligence at your company?
Product marketing's shift to external expertise
Community
Article
Product marketing's shift to external expertise
State of Product Marketing Report 2022 survey
Community
Article
State of Product Marketing Report 2022 survey
Product-led growth: The rise of the user
Community
Article
Product-led growth: The rise of the user
Want to level up as a PMM? Get Market Research Certified
Community
Article
Want to level up as a PMM? Get Market Research Certified
Product marketing and user research: From chaos to clarity
Community
Article
Product marketing and user research: From chaos to clarity
Fender and Wrangler - A marriage made in rock and roll heaven?
Community
Article
Fender and Wrangler - A marriage made in rock and roll heaven?
Does product marketing deserve a new name?
Community
Article
Does product marketing deserve a new name?
How to position yourself as a CMO
Community
Article
How to position yourself as a CMO
Get Metrics Certified and turn your metrics into growth
Community
Article
Get Metrics Certified and turn your metrics into growth
Who should be involved in the persona process?
Community
Article
Who should be involved in the persona process?
Data-driven storytelling that actually resonates
Community
Article
Data-driven storytelling that actually resonates
Which methods can you use to instil an awesome customer-first approach?
Community
Article
Which methods can you use to instil an awesome customer-first approach?
How to align product marketing, revenue, and analyst goals for success
Community
Article
How to align product marketing, revenue, and analyst goals for success
The State of Go-to-Market Report 2022 is here
Community
Article
The State of Go-to-Market Report 2022 is here
How do product marketing leaders influence competitive intelligence?
Community
Article
How do product marketing leaders influence competitive intelligence?
Top 10 product marketing books
Community
Article
Top 10 product marketing books
The Storytelling Certified: Masters course is here
Community
Article
The Storytelling Certified: Masters course is here
Free excerpt from Misunderstood
Community
Article
Free excerpt from Misunderstood
Best practices for how to start (or fix!) your sales enablement
Community
Article
Best practices for how to start (or fix!) your sales enablement
Skyrocket your product marketing value with Misunderstood
Community
Article
Skyrocket your product marketing value with Misunderstood
Convince the boss: storytelling certified
Community
Article
Convince the boss: storytelling certified
What methods can be used to improve remote product marketing jobs?
Community
Article
What methods can be used to improve remote product marketing jobs?
Convince the boss: go-to-market certified
Community
Article
Convince the boss: go-to-market certified
Product Marketing Meet-up: London
Community
Article
Product Marketing Meet-up: London
Building business strategies around market trends
Community
Article
Building business strategies around market trends
Sales enablement advice for product marketers
Community
Article
Sales enablement advice for product marketers
Unpacking price localization - and why it's awesome for your pricing strategy
Community
Article
Unpacking price localization - and why it's awesome for your pricing strategy
How to increase customer retention rate and boost customer loyalty
Community
Article
How to increase customer retention rate and boost customer loyalty
From zero to something: Bootstrapping product marketing
Community
Article
From zero to something: Bootstrapping product marketing
Why you need a public product roadmap
Community
Article
Why you need a public product roadmap
Why should a start-up invest in sales enablement?
Community
Article
Why should a start-up invest in sales enablement?
The dark arts of data: From sales training to sales productivity
Community
Article
The dark arts of data: From sales training to sales productivity
The State of Competitive Enablement Report 2022 survey
Community
Article
The State of Competitive Enablement Report 2022 survey
Your guide to OKRs
Community
Article
Your guide to OKRs