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Posted Jun 13, 2024
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3 min read
WWDC24 and AdAttributionKit: Keep calm and SKAN on
One of the highlights of WWDC23, at least for mobile app marketers, was Apple's announcement of SKAN 5 and its new re-engagement capabilities. Fast forward one year to WWDC24, and SKAN 5 is not even mentioned.
What did come out during the event? Apple introduced new APIs and developer tools-including MarketplaceKit, which allows alternative app marketplaces to operate securely on iOS.
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