Optimove

CRM Hack: How to Use "First Experience" Data to Improve Retention

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CRM Hack: How to Use "First Experience" Data to Improve Retention

eCommerce Marketing Platform, Trends and Analytics

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eCommerce Marketing Platform, Trends and Analytics

Harmonizing Human and Machine to Solve the Ultimate CRM Challenge

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Harmonizing Human and Machine to Solve the Ultimate CRM Challenge

CRM Hack: Smart Recommendation Models for You to Use

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CRM Hack: Smart Recommendation Models for You to Use

The Perils of Digital Acceleration

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The Perils of Digital Acceleration

Amazing Rate: See Just How Great Realtime CRM Campaigns Do

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Amazing Rate: See Just How Great Realtime CRM Campaigns Do

Your Shopify Store Should Feed You Data: Here's How

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Your Shopify Store Should Feed You Data: Here's How

Here Are 5 Product Recommendation Models That Increase Customer Retention and Lifetime Value

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Here Are 5 Product Recommendation Models That Increase Customer Retention and Lifetime Value

Smart CRM Basics: Why Customer Intelligence?

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Smart CRM Basics: Why Customer Intelligence?

When One Door Closes, Another Opens: The Challenge and Opportunity in Apple's Email Privacy Updates for iOS 15

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When One Door Closes, Another Opens: The Challenge and Opportunity in Apple's Email Privacy Updates for iOS 15

Going from Tens to Hundreds of Customer Segments: Here's How Optimove is Eating Its Own Dog Food

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Going from Tens to Hundreds of Customer Segments: Here's How Optimove is Eating Its Own Dog Food

What is The Marketing Funnel?

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What is The Marketing Funnel?

Micro-Segmentation: The Key to Growing Through Your Existing Customers

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Micro-Segmentation: The Key to Growing Through Your Existing Customers

Why a Tectonic Shift is Coming for the CDP Market

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Why a Tectonic Shift is Coming for the CDP Market

CRM Hack: The "Power Measures" You Must Know

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CRM Hack: The "Power Measures" You Must Know

CRM Hack: Optimize Your Emails for Gmail's Promotions Tab

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CRM Hack: Optimize Your Emails for Gmail's Promotions Tab

CRM Journey Orchestration Showdown: AI vs. Manual

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CRM Journey Orchestration Showdown: AI vs. Manual

The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal

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The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal

Here's How To Evaluate Marketing Performance in the Age of Hyper-Personalization

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Here's How To Evaluate Marketing Performance in the Age of Hyper-Personalization

Smart CRM Basics: Predictive Customer Behavior Modeling

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Smart CRM Basics: Predictive Customer Behavior Modeling

Optimove Makes Further Advancements in Gartner's Magic Quadrant for Multichannel Marketing Hubs

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Optimove Makes Further Advancements in Gartner's Magic Quadrant for Multichannel Marketing Hubs

Here's The Tool That Unlocks Personalization-at-Scale Management

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Here's The Tool That Unlocks Personalization-at-Scale Management

Product Returns: The Perfect Customer LTV Trade-Off?

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Product Returns: The Perfect Customer LTV Trade-Off?

See How Paper Source Increased Customer Reactivation rate by 126%

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See How Paper Source Increased Customer Reactivation rate by 126%

Here's One More Thing That the Best Performing CRM Teams Have in Common

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Here's One More Thing That the Best Performing CRM Teams Have in Common

Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels

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Use This One-Two Punch to Power Personalized and Unified CRM-Journeys Across All Your Channels

Hey, CMO, Are You Making the Most of Your CRM Marketing?

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Hey, CMO, Are You Making the Most of Your CRM Marketing?

One to One Personalization – A Vision Worth Investing In

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One to One Personalization – A Vision Worth Investing In

The Independent Data-Driven Marketer Journey | Optimove Blog

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The Independent Data-Driven Marketer Journey | Optimove Blog

Growing With Optimove, Attentive, and Dynamic Yield: Your Ideal Go-To Combo for Multichannel Personalization, at Scale

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Growing With Optimove, Attentive, and Dynamic Yield: Your Ideal Go-To Combo for Multichannel Personalization, at Scale

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

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Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

"If Most Gaming Operators Use Optimove, Should I Do So Too?"

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"If Most Gaming Operators Use Optimove, Should I Do So Too?"

Ongoing Bonuses Might Be Great for Gaming CRM. Ongoing Bonus Abusers? Not So Much

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Ongoing Bonuses Might Be Great for Gaming CRM. Ongoing Bonus Abusers? Not So Much

Optimove Celebrates Exceptional CRM Marketing: Here Are The 2021 Heptagon Awards Winners

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Optimove Celebrates Exceptional CRM Marketing: Here Are The 2021 Heptagon Awards Winners

Optimove 2020 Year in Review

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Optimove 2020 Year in Review

The Building Blocks of (a smart) CRM Marketing Strategy

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The Building Blocks of (a smart) CRM Marketing Strategy

Cross Channel Marketing Strategy for Bottom-Line Impact

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Cross Channel Marketing Strategy for Bottom-Line Impact

Optimove Introduces: The Heptagon for CRM Excellence

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Optimove Introduces: The Heptagon for CRM Excellence

Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith

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Watch: CRM Hack on Gamification and a CRM Analysis on Paul Smith

Increasing Personalization for Maximum Customer Retention

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Increasing Personalization for Maximum Customer Retention

Step Into CRM Marketing's Future: Scale Personalization with AI-Mapped Journeys

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Step Into CRM Marketing's Future: Scale Personalization with AI-Mapped Journeys

What Retail Marketers Should Know About Contextualizing Realtime Customer Marketing – Part II

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What Retail Marketers Should Know About Contextualizing Realtime Customer Marketing – Part II

Smart CRM Basics: B2C Marketing

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Smart CRM Basics: B2C Marketing

Watch: CRM Hack on How to Draw a Segmented Campaign and a CRM Analysis on N Brown Group

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Watch: CRM Hack on How to Draw a Segmented Campaign and a CRM Analysis on N Brown Group

SKS365 Partners With Optimove to Ace Realtime CRM Marketing

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SKS365 Partners With Optimove to Ace Realtime CRM Marketing

What Does It Mean to Treat a Customer's Email With Respect?

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What Does It Mean to Treat a Customer's Email With Respect?

6 New Year's Resolutions for Great CRM Marketing

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6 New Year's Resolutions for Great CRM Marketing

Get to Know Responsible Gaming Practices That Boost Retention

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Get to Know Responsible Gaming Practices That Boost Retention

Your CRM Journeys Will Crossfire (Unless They Are Mapped by AI)

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Your CRM Journeys Will Crossfire (Unless They Are Mapped by AI)

Optimove integrates with Dynamic Yield to Personalize & Optimize CRM Campaigns Across ALL Customer Touchpoints

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Optimove integrates with Dynamic Yield to Personalize & Optimize CRM Campaigns Across ALL Customer Touchpoints

"Players Who Feel Safe Are More Likely to Stay With A Sole Operator For Longer"

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"Players Who Feel Safe Are More Likely to Stay With A Sole Operator For Longer"

Behavioral Marketing Delivering Personalized Experiences at Scale

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Behavioral Marketing Delivering Personalized Experiences at Scale

CRM Hack: Using Realtime Marketing to Improve Conversion

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CRM Hack: Using Realtime Marketing to Improve Conversion

Watch: CRM Hack on Segmenting Your One Timers, B2CRM Weekly News Update, and CRM Analysis on Express

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Watch: CRM Hack on Segmenting Your One Timers, B2CRM Weekly News Update, and CRM Analysis on Express

6 Marketing Methods for Socially Responsible Gaming

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6 Marketing Methods for Socially Responsible Gaming

Up Next: Circumstances

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Up Next: Circumstances

The Best of Fantasy Sports Betting Campaigns to Follow

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The Best of Fantasy Sports Betting Campaigns to Follow

10 Ways to Evoke FOMO with Countdown Emails

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10 Ways to Evoke FOMO with Countdown Emails

CRM Hack: Cross-Selling Between Platforms

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CRM Hack: Cross-Selling Between Platforms

Guide: Building a Predictive Model for At-Risk Players

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Guide: Building a Predictive Model for At-Risk Players

Watch: CRM Hack on Real Time Date, B2CRM Weekly News Update, and CRM Analysis on Vrbo

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Watch: CRM Hack on Real Time Date, B2CRM Weekly News Update, and CRM Analysis on Vrbo

"Responsible Gaming Should Be Front and Center"

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"Responsible Gaming Should Be Front and Center"

Orchestrating Personalized Customer Journeys with AI

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Orchestrating Personalized Customer Journeys with AI

How To Win The Looming Shipping Chaos of the 2020 Holiday Season

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How To Win The Looming Shipping Chaos of the 2020 Holiday Season

CRM Hack: Lifecycle Based Campaigns

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CRM Hack: Lifecycle Based Campaigns

Jackpots! How to Define JP-Sensitive Players, and Use JPs to Engage Players

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Jackpots! How to Define JP-Sensitive Players, and Use JPs to Engage Players

Universal Events: Taking Triggered Marketing from Good to Great

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Universal Events: Taking Triggered Marketing from Good to Great

CRM Hack: Cross-Sell Principles

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CRM Hack: Cross-Sell Principles

Multi-Product Gaming Operator? Here's How to Mitigate The Impact of COVID-19

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Multi-Product Gaming Operator? Here's How to Mitigate The Impact of COVID-19

CRM Hack: Testing and Evaluating CRM Strategy and Contribution

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CRM Hack: Testing and Evaluating CRM Strategy and Contribution

Can You Please Review the Product You Never Received?

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Can You Please Review the Product You Never Received?

Churn Signals to Watch For: Non-Transactional Elements

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Churn Signals to Watch For: Non-Transactional Elements

The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking

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The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking

Master: Responsible Gaming Marketing Practices

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Master: Responsible Gaming Marketing Practices

Making the Internal Case for a Marketing Orchestration Engine

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Making the Internal Case for a Marketing Orchestration Engine

Do Your CRM Journeys Break at Scale?

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Do Your CRM Journeys Break at Scale?

Taming the Mythological Beast That Lays in the Depths of Optimove

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Taming the Mythological Beast That Lays in the Depths of Optimove

The Beauty of Customer Segmentation – Part 2/3

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The Beauty of Customer Segmentation – Part 2/3

We Keep Making Multichannel Marketing Campaign Orchestration Easier

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We Keep Making Multichannel Marketing Campaign Orchestration Easier

CRM Hack: Measuring the Right Marketing Campaign KPIs

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CRM Hack: Measuring the Right Marketing Campaign KPIs

"We Will Always Think What Purpose Is Behind Our Marketing"

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"We Will Always Think What Purpose Is Behind Our Marketing"

Best Practice: Improving Conversion Funnels Using First-Purchase Behavior

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Best Practice: Improving Conversion Funnels Using First-Purchase Behavior

The Importance of Contextualizing Realtime Player Marketing – Part I

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The Importance of Contextualizing Realtime Player Marketing – Part I

The Importance of Contextualizing Realtime Player Marketing – Part II

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The Importance of Contextualizing Realtime Player Marketing – Part II

Orchestrating Personalized Customer Journeys with Optimove's Self-Optimizing Journeys

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Orchestrating Personalized Customer Journeys with Optimove's Self-Optimizing Journeys

Take Your Email Deliverability, UCTR to the Max

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Take Your Email Deliverability, UCTR to the Max

The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online

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The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online

Spice Up Your CRM Gaming Campaigns

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Spice Up Your CRM Gaming Campaigns

CRM Customer-led Journey Map and Optimization

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CRM Customer-led Journey Map and Optimization

The Methodologies of Marketing Orchestration – Part III

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The Methodologies of Marketing Orchestration – Part III

Control Groups & Controlled Tests in Marketing

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Control Groups & Controlled Tests in Marketing

How Consumer Behavior Changed Throughout the First Coronavirus Wave

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How Consumer Behavior Changed Throughout the First Coronavirus Wave

Optimizing Email Marketing for Gmail's New Promotions Tab

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Optimizing Email Marketing for Gmail's New Promotions Tab

Ending the "Control Groups Leave Money on the Table" Conversation

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Ending the "Control Groups Leave Money on the Table" Conversation

A Campaign Can Make You Extra $1 Million. Here's How You Can Actually Measure It

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A Campaign Can Make You Extra $1 Million. Here's How You Can Actually Measure It

E-learning Platform: Optimize Your Marketing Flow

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E-learning Platform: Optimize Your Marketing Flow

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