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The Best of Fantasy Sports Betting Campaigns to Follow
Article
The Best of Fantasy Sports Betting Campaigns to Follow
10 Ways to Evoke FOMO with Countdown Emails
Article
10 Ways to Evoke FOMO with Countdown Emails
CRM Hack: Cross-Selling Between Platforms
Article
CRM Hack: Cross-Selling Between Platforms
Guide: Building a Predictive Model for At-Risk Players
Article
Guide: Building a Predictive Model for At-Risk Players
Watch: CRM Hack on Real Time Date, B2CRM Weekly News Update, and CRM Analysis on Vrbo
Article
Watch: CRM Hack on Real Time Date, B2CRM Weekly News Update, and CRM Analysis on Vrbo
"Responsible Gaming Should Be Front and Center"
Article
"Responsible Gaming Should Be Front and Center"
Orchestrating Personalized Customer Journeys with AI
Article
Orchestrating Personalized Customer Journeys with AI
How To Win The Looming Shipping Chaos of the 2020 Holiday Season
Article
How To Win The Looming Shipping Chaos of the 2020 Holiday Season
CRM Hack: Lifecycle Based Campaigns
Article
CRM Hack: Lifecycle Based Campaigns
Jackpots! How to Define JP-Sensitive Players, and Use JPs to Engage Players
Article
Jackpots! How to Define JP-Sensitive Players, and Use JPs to Engage Players
Universal Events: Taking Triggered Marketing from Good to Great
Article
Universal Events: Taking Triggered Marketing from Good to Great
CRM Hack: Cross-Sell Principles
Article
CRM Hack: Cross-Sell Principles
Multi-Product Gaming Operator? Here's How to Mitigate The Impact of COVID-19
Article
Multi-Product Gaming Operator? Here's How to Mitigate The Impact of COVID-19
CRM Hack: Testing and Evaluating CRM Strategy and Contribution
Article
CRM Hack: Testing and Evaluating CRM Strategy and Contribution
Can You Please Review the Product You Never Received?
Article
Can You Please Review the Product You Never Received?
Churn Signals to Watch For: Non-Transactional Elements
Article
Churn Signals to Watch For: Non-Transactional Elements
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
Article
The Beauty of Customer Segmentation, Part 3/3: Let Your Customer Segmentation Model Do the Talking
Master: Responsible Gaming Marketing Practices
Article
Master: Responsible Gaming Marketing Practices
Making the Internal Case for a Marketing Orchestration Engine
Article
Making the Internal Case for a Marketing Orchestration Engine
Do Your CRM Journeys Break at Scale?
Article
Do Your CRM Journeys Break at Scale?
Taming the Mythological Beast That Lays in the Depths of Optimove
Article
Taming the Mythological Beast That Lays in the Depths of Optimove
The Beauty of Customer Segmentation – Part 2/3
Article
The Beauty of Customer Segmentation – Part 2/3
We Keep Making Multichannel Marketing Campaign Orchestration Easier
Article
We Keep Making Multichannel Marketing Campaign Orchestration Easier
CRM Hack: Measuring the Right Marketing Campaign KPIs
Article
CRM Hack: Measuring the Right Marketing Campaign KPIs
"We Will Always Think What Purpose Is Behind Our Marketing"
Article
"We Will Always Think What Purpose Is Behind Our Marketing"
Best Practice: Improving Conversion Funnels Using First-Purchase Behavior
Article
Best Practice: Improving Conversion Funnels Using First-Purchase Behavior
The Importance of Contextualizing Realtime Player Marketing – Part I
Article
The Importance of Contextualizing Realtime Player Marketing – Part I
The Importance of Contextualizing Realtime Player Marketing – Part II
Article
The Importance of Contextualizing Realtime Player Marketing – Part II
Orchestrating Personalized Customer Journeys with Optimove's Self-Optimizing Journeys
Article
Orchestrating Personalized Customer Journeys with Optimove's Self-Optimizing Journeys
Take Your Email Deliverability, UCTR to the Max
Article
Take Your Email Deliverability, UCTR to the Max
The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online
Article
The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online
Spice Up Your CRM Gaming Campaigns
Article
Spice Up Your CRM Gaming Campaigns
CRM Customer-led Journey Map and Optimization
Article
CRM Customer-led Journey Map and Optimization
The Methodologies of Marketing Orchestration – Part III
Article
The Methodologies of Marketing Orchestration – Part III
Control Groups & Controlled Tests in Marketing
Article
Control Groups & Controlled Tests in Marketing
How Consumer Behavior Changed Throughout the First Coronavirus Wave
Article
How Consumer Behavior Changed Throughout the First Coronavirus Wave
Optimizing Email Marketing for Gmail's New Promotions Tab
Article
Optimizing Email Marketing for Gmail's New Promotions Tab
Ending the "Control Groups Leave Money on the Table" Conversation
Article
Ending the "Control Groups Leave Money on the Table" Conversation
A Campaign Can Make You Extra $1 Million. Here's How You Can Actually Measure It
Article
A Campaign Can Make You Extra $1 Million. Here's How You Can Actually Measure It
E-learning Platform: Optimize Your Marketing Flow
Article
E-learning Platform: Optimize Your Marketing Flow
False: Marketers Should Only Use Realtime Data
Article
False: Marketers Should Only Use Realtime Data
An Essential Guide to Preventing One-Timers from Churning – Part II
Article
An Essential Guide to Preventing One-Timers from Churning – Part II
Optimove Named the 2020 Data Analytics Partner of the Year by EGR B2B Awards
Article
Optimove Named the 2020 Data Analytics Partner of the Year by EGR B2B Awards
DIY CRM Tip: Uncover Customer-Value Segments
Article
DIY CRM Tip: Uncover Customer-Value Segments
CRM Marketing Definition: CRM Database & Automation Software | Optimove Learning Center
Article
CRM Marketing Definition: CRM Database & Automation Software | Optimove Learning Center
What is Customer Analytics Software & CRM Data Analysis
Article
What is Customer Analytics Software & CRM Data Analysis
Bittersweet June: The Return of Online Sports Betting
Article
Bittersweet June: The Return of Online Sports Betting
How Discounts Affect Customer Lifetime Value
Article
How Discounts Affect Customer Lifetime Value
Bet on Your New Players the Right Way
Article
Bet on Your New Players the Right Way
Where are You on the CRM Manager's Evolution Curve?
Article
Where are You on the CRM Manager's Evolution Curve?
Get a Taste of How to Acquire High-Value Customers
Article
Get a Taste of How to Acquire High-Value Customers
How To: Transform Your Data to Insight to Action
Article
How To: Transform Your Data to Insight to Action
How To: Use Loyalty Data to Power Customer Retention and Reactivation
Article
How To: Use Loyalty Data to Power Customer Retention and Reactivation
Is Memorial Day Weekend Crisis-Proof?
Article
Is Memorial Day Weekend Crisis-Proof?
Play-by-Play: Prepare Your Post-Pandemic Marketing Plan Now
Article
Play-by-Play: Prepare Your Post-Pandemic Marketing Plan Now
Turn the Value of Your Real Money Gaming Players Up
Article
Turn the Value of Your Real Money Gaming Players Up
Is Your CRM Advanced Enough to Scale and Impact Growth?
Article
Is Your CRM Advanced Enough to Scale and Impact Growth?
Machine Learning Marketing | Machine Learning in Marketing
Article
Machine Learning Marketing | Machine Learning in Marketing
The Future of CRM Journeys is AI-Mapped. You're Welcome
Article
The Future of CRM Journeys is AI-Mapped. You're Welcome
Online Learning Platforms: Here's Your Cheat Sheet for Reducing Churn
Article
Online Learning Platforms: Here's Your Cheat Sheet for Reducing Churn
What is Personalized Marketing? | Optimove Learning Center
Article
What is Personalized Marketing? | Optimove Learning Center
Single Customer View | Single Customer View CRM & Software
Article
Single Customer View | Single Customer View CRM & Software
Predictive Behavior Modeling | Predictive Analytics Software
Article
Predictive Behavior Modeling | Predictive Analytics Software
Customer Micro Segmentation Marketing
Article
Customer Micro Segmentation Marketing
How OTT Platforms Can Optimize Marketing Performance – Part II
Article
How OTT Platforms Can Optimize Marketing Performance – Part II
What is B2C Marketing? | Optimove Learning Center
Article
What is B2C Marketing? | Optimove Learning Center
What is Marketing Technology (MarTech)? | Optimove Learning Center
Article
What is Marketing Technology (MarTech)? | Optimove Learning Center
What is Customer Engagement? | Strategy, Model, Platform & Tools
Article
What is Customer Engagement? | Strategy, Model, Platform & Tools
How to Create Customer Loyalty and Retention
Article
How to Create Customer Loyalty and Retention
Customer Lifetime Value (CLV) Definition & Software | Customer LTV
Article
Customer Lifetime Value (CLV) Definition & Software | Customer LTV
What is a Customer Data Platform? | CDP Software
Article
What is a Customer Data Platform? | CDP Software
Customer Loyalty Software: Increasing Customer Loyalty
Article
Customer Loyalty Software: Increasing Customer Loyalty
The Methodologies of Marketing Orchestration – Part II
Article
The Methodologies of Marketing Orchestration – Part II
Football is Coming Back: Here's Your COVID-19 CRM Exit Strategy
Article
Football is Coming Back: Here's Your COVID-19 CRM Exit Strategy
Customer Clustering: Cluster Segmentation Analysis
Article
Customer Clustering: Cluster Segmentation Analysis
Customer Acquisition Costs vs. Retention Costs
Article
Customer Acquisition Costs vs. Retention Costs
Corona vs Regulation: Whose Impact is Bigger?
Article
Corona vs Regulation: Whose Impact is Bigger?
Realtime Customer Marketing: Definition, Targeting, Examples
Article
Realtime Customer Marketing: Definition, Targeting, Examples
First, We Take Berlin: Football is Back. But Are We Back to Normal?
Article
First, We Take Berlin: Football is Back. But Are We Back to Normal?
Customer Behavior Modeling & Analysis
Article
Customer Behavior Modeling & Analysis
Get Your Users to Talk. Then, Dare to Listen
Article
Get Your Users to Talk. Then, Dare to Listen
Customer & Client Intelligence (CI): Definition, Platform & Examples
Article
Customer & Client Intelligence (CI): Definition, Platform & Examples
What is Customer Attrition & Customer Attrition Rate
Article
What is Customer Attrition & Customer Attrition Rate
Database Marketing: Definition, Services, Solutions & Technology
Article
Database Marketing: Definition, Services, Solutions & Technology
Customer Insight | Customer Insight Marketing, Definition & Tools
Article
Customer Insight | Customer Insight Marketing, Definition & Tools
Next Best Action Marketing & Software
Article
Next Best Action Marketing & Software
How to Create Customer Loyalty and Retention
Article
How to Create Customer Loyalty and Retention
What is Cohort Analysis? | Cohort Analysis Software & Definition
Article
What is Cohort Analysis? | Cohort Analysis Software & Definition
The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag
Article
The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag
The Secret Ingredient for Delivering Higher Lifetime Value
Article
The Secret Ingredient for Delivering Higher Lifetime Value
Customer Satisfaction: CSAT Definition, Measuring, and Improving
Article
Customer Satisfaction: CSAT Definition, Measuring, and Improving
Optimove Named Challenger on Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs
Article
Optimove Named Challenger on Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs
Sweaty Betty's Dive Into Their Data Results In Major Uplift
Article
Sweaty Betty's Dive Into Their Data Results In Major Uplift
Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Article
Research: New VS Existing Retail Customer Behavior Trends in Times of Corona
Optimove and Netcore Partner to Deliver Highly Personalized Email and SMS Customer Messaging
Article
Optimove and Netcore Partner to Deliver Highly Personalized Email and SMS Customer Messaging
[Gaming Amid Corona, Update 3]: Live Dealer or Slots? Casino Games Deep-Dive
Article
[Gaming Amid Corona, Update 3]: Live Dealer or Slots? Casino Games Deep-Dive