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Zeta Global
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Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
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The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI
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Empowering Retail Marketers with AI: The Zeta Advantage
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The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
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What Gmail and Yahoo's Inbox Updates Mean for Your Email Program
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The Impact of AI on Digital Content and Streaming Platforms
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7 Marketing Predictions for 2024
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Precision, Personalization, and Predictive Power
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Secrets of Customer Centricity, Part 3: Cross-channel Alignment
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How Auditing Your Tech Stack Can Unlock Your Marketing Potential
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
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Google's Inactive Account Policy Update: What Marketers Need to Know
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How Media Companies Are Approaching Addressable TV
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The Secrets of Customer Centricity – Part 2: Understanding Your Customer
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How Generative AI Impacts your Digital Transformation Strategy
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The Secrets of Customer Centricity – Part 1: Building the Foundation
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New App Unlock the Power of Customer Growth Intelligence within Snowflake
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Using Intelligence to Drive Customer Growth in Retail
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5 Key Strategies to Win New Business in an Uncertain Economy
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How to Identify Repeat Customers and Drive Profitability
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Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again
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The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back
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Back-to-School in 2023: Everything Marketers Need to Know
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Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond
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The Modular CDP: Simplifying the Path to Better Customer Experiences
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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
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Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence
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Zeta and Snowflake: Better Together
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Bringing The Promise of Generative AI to Marketers
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Bringing The Promise of Generative AI to Marketers
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TRENDS & TOPICS: CDPs
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13 Customer Retention Strategies That Work
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CDP vs. DMP: The 3 Main Differences & What's Right for You
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CDP vs. DMP: The 3 Main Differences & What's Right for You
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Impacts of Poor Quality Data on Your Business
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eCommerce CRM Strategy: 8 Benefits
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
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eCommerce CRM Strategy: 8 Benefits
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How Replenishment Email Campaigns Increase Customer Engagement
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Impacts of Poor Quality Data on Your Business
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SMS Marketing Best Practices and Key Tips
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SMS Marketing Best Practices and Key Tips
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How Replenishment Email Campaigns Increase Customer Engagement
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
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13 Customer Retention Strategies That Work
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Zeta Recognized on Built In's "2023 Best Places to Work" List
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What is Connected TV (CTV) Advertising?
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CRM in Retail: Discussing the Importance
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What is Connected TV (CTV) Advertising?
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Zeta Recognized on Built In's "2023 Best Places to Work" List
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CRM in Retail: Discussing the Importance
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Marketer's Guide to CDPs
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How a Customer Data Platform Improves Travel Experiences
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10 Customer Data Platform Use Cases
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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
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The Future of Cookieless Marketing
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Top 8 CDP Use Cases for the Hospitality Industry
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How CDP can Improve Retail Customers' Experience
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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
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10 Must-Have Email E-Comm Marketing Campaigns
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A Look into Zeta's Employee Resource Groups
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Zeta Live: 5 Key Trends Shaping Marketing in 2023
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Zeta Named to the 2022 Constellation ShortList™ for CDPs -
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10 Tips to Building a Great Email Marketing Automation Strategy -
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The Complete Guide to Customer Engagement & Why it Matters -
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Winning Holiday Customers From Black Friday Through the End of the Year
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4 Ways to Optimize Omnichannel Marketing Campaigns
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Zeta's 2022 Holiday Marketing & Retail Trends Report
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A Step-by-Step Guide to Customer Segmentation
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7 Pivotal Back-to-School Shopping Trends for 2022
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Planning Before (and Beyond) RFPing CDP Vendors
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Insider's Guide to Quickly Assessing CDP Vendors
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4 Commandments for Marketers in Times of Inflation
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The Comprehensive Guide to CDP Vendor Questioning
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8 Tips for Optimizing Email Subject Lines According to Zeta AI
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Ask an Email Expert: Maximizing Email Content in Marketing
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5 Key Trends to Watch in Email marketing
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iOS 15 Mail Privacy Protection: Benchmarking & Performance
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Ask the Email Expert: What Unsubscribes Teach Us about Data Strategy -
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Customer Data Platforms: What You Need to Know About CDPs
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Three Big-Picture Benefits Of No-code/Low-code For Marketers
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When Will My Platform Choice Pay Off? Seven Considerations When Assessing Time To Value
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No-Code/Low-Code Makes Innovation Every Team's Job
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Ask the Email Expert: Creating Personalization in Email
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New Research Makes It Clear: CDPs Need an Upgrade
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Ask an Email Expert: Creating Personalization Magic with Microsite Emails
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Is Your Customer Data an Asset or a Liability?
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Zeta Pulse on Today's Consumer: Travel, Retail, Work, and More
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How Netflix's Ads Announcement Could Change the CTV Landscape
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Marketing is About to Transform: 5 Key Email Trends to Watch: Zeta Global
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A Moment with Juliet Schuler: "Take Charge of Your Own Career"
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Trademarks of an ESP Leader - For 2022 & Beyond
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Zeta & Mediahub: Bridging the Inclusivity Gap in MarTech and AdTech
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Recognizing and Reducing Tech Debt in 2022
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