Zeta Global

Email Strategies That Build Trust in Financial Services Brands

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Email Strategies That Build Trust in Financial Services Brands

How Travel Brands Can Use CRM to Drive Direct Bookings

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How Travel Brands Can Use CRM to Drive Direct Bookings

The Third-Party Paradox: A Reality Check on Digital Privacy

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The Third-Party Paradox: A Reality Check on Digital Privacy

Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail

How Zeta Global Protects Your Privacy and Manages Data Responsibly

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How Zeta Global Protects Your Privacy and Manages Data Responsibly

Why Cookieless Advertising Should Still be in Your Strategy

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Why Cookieless Advertising Should Still be in Your Strategy

Unlock the Future of Your Mobile Marketing

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Unlock the Future of Your Mobile Marketing

Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake's Modern Marketing Data Stack 2025

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Why Zeta Dominates Marketing and Customer Engagement: A Spotlight in Snowflake's Modern Marketing Data Stack 2025

Essential Email Deliverability Strategies to Help Ensure Holiday Success

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Essential Email Deliverability Strategies to Help Ensure Holiday Success

Harnessing Abandoned Experiences for Financial Services Brands

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Harnessing Abandoned Experiences for Financial Services Brands

How to Target Back-to-School Shoppers

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How to Target Back-to-School Shoppers

Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer

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Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer

Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead

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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead

Back-to-School 2024: Zeta Data Uncovers Shopping Plans

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Back-to-School 2024: Zeta Data Uncovers Shopping Plans

Turning Insight into Action

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Turning Insight into Action

CDP vs. Data Warehouse: What's the Difference?

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CDP vs. Data Warehouse: What's the Difference?

Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption

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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption

Zetavation May 2024: Custom AI for Every Marketer

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Zetavation May 2024: Custom AI for Every Marketer

Differences Between CDPs vs. CRMs for Marketers

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Differences Between CDPs vs. CRMs for Marketers

Making Strides Toward a Cookieless Ecosystem

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Making Strides Toward a Cookieless Ecosystem

Zeta Has Been Certified™ by Great Place To Work®!

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Zeta Has Been Certified™ by Great Place To Work®!

How to Choose the Right ESP: 6 Differentiators That Matter

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How to Choose the Right ESP: 6 Differentiators That Matter

Helping Marketers Understand and Navigate a cookieless Ecosystem

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Helping Marketers Understand and Navigate a cookieless Ecosystem

Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers

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Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers

Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP

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Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP

The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI

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The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI

Empowering Retail Marketers with AI: The Zeta Advantage

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Empowering Retail Marketers with AI: The Zeta Advantage

The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs

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The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs

What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

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What Gmail and Yahoo's Inbox Updates Mean for Your Email Program

The Impact of AI on Digital Content and Streaming Platforms

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The Impact of AI on Digital Content and Streaming Platforms

7 Marketing Predictions for 2024

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7 Marketing Predictions for 2024

Precision, Personalization, and Predictive Power

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Precision, Personalization, and Predictive Power

Secrets of Customer Centricity, Part 3: Cross-channel Alignment

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Secrets of Customer Centricity, Part 3: Cross-channel Alignment

How Auditing Your Tech Stack Can Unlock Your Marketing Potential

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How Auditing Your Tech Stack Can Unlock Your Marketing Potential

Using Intelligence to Drive Customer Growth in Travel and Hospitality

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Using Intelligence to Drive Customer Growth in Travel and Hospitality

Google's Inactive Account Policy Update: What Marketers Need to Know

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Google's Inactive Account Policy Update: What Marketers Need to Know

How Media Companies Are Approaching Addressable TV

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How Media Companies Are Approaching Addressable TV

The Secrets of Customer Centricity – Part 2: Understanding Your Customer

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The Secrets of Customer Centricity – Part 2: Understanding Your Customer

How Generative AI Impacts your Digital Transformation Strategy

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How Generative AI Impacts your Digital Transformation Strategy

The Secrets of Customer Centricity – Part 1: Building the Foundation

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The Secrets of Customer Centricity – Part 1: Building the Foundation

New App Unlock the Power of Customer Growth Intelligence within Snowflake

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New App Unlock the Power of Customer Growth Intelligence within Snowflake

Using Intelligence to Drive Customer Growth in Retail

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Using Intelligence to Drive Customer Growth in Retail

5 Key Strategies to Win New Business in an Uncertain Economy

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5 Key Strategies to Win New Business in an Uncertain Economy

How to Identify Repeat Customers and Drive Profitability

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How to Identify Repeat Customers and Drive Profitability

Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again

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Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again

The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back

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The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back

Back-to-School in 2023: Everything Marketers Need to Know

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Back-to-School in 2023: Everything Marketers Need to Know

Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond

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Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond

The Modular CDP: Simplifying the Path to Better Customer Experiences

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The Modular CDP: Simplifying the Path to Better Customer Experiences

From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections

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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections

Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence

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Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence

Zeta and Snowflake: Better Together

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Zeta and Snowflake: Better Together

Bringing The Promise of Generative AI to Marketers

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Bringing The Promise of Generative AI to Marketers

Bringing The Promise of Generative AI to Marketers

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Bringing The Promise of Generative AI to Marketers

TRENDS & TOPICS: CDPs

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TRENDS & TOPICS: CDPs

13 Customer Retention Strategies That Work

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13 Customer Retention Strategies That Work

CDP vs. DMP: The 3 Main Differences & What's Right for You

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CDP vs. DMP: The 3 Main Differences & What's Right for You

CDP vs. DMP: The 3 Main Differences & What's Right for You

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CDP vs. DMP: The 3 Main Differences & What's Right for You

Impacts of Poor Quality Data on Your Business

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Impacts of Poor Quality Data on Your Business

eCommerce CRM Strategy: 8 Benefits

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eCommerce CRM Strategy: 8 Benefits

CDP vs. CRM: Understanding The Difference Between a CDP and CRM

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CDP vs. CRM: Understanding The Difference Between a CDP and CRM

Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)

eCommerce CRM Strategy: 8 Benefits

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eCommerce CRM Strategy: 8 Benefits

How Replenishment Email Campaigns Increase Customer Engagement

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How Replenishment Email Campaigns Increase Customer Engagement

Impacts of Poor Quality Data on Your Business

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Impacts of Poor Quality Data on Your Business

SMS Marketing Best Practices and Key Tips

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SMS Marketing Best Practices and Key Tips

SMS Marketing Best Practices and Key Tips

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SMS Marketing Best Practices and Key Tips

How Replenishment Email Campaigns Increase Customer Engagement

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How Replenishment Email Campaigns Increase Customer Engagement

CDP vs. CRM: Understanding The Difference Between a CDP and CRM

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CDP vs. CRM: Understanding The Difference Between a CDP and CRM

13 Customer Retention Strategies That Work

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13 Customer Retention Strategies That Work

Zeta Recognized on Built In's "2023 Best Places to Work" List

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Zeta Recognized on Built In's "2023 Best Places to Work" List

What is Connected TV (CTV) Advertising?

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What is Connected TV (CTV) Advertising?

CRM in Retail: Discussing the Importance

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CRM in Retail: Discussing the Importance

What is Connected TV (CTV) Advertising?

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What is Connected TV (CTV) Advertising?

Zeta Recognized on Built In's "2023 Best Places to Work" List

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Zeta Recognized on Built In's "2023 Best Places to Work" List

CRM in Retail: Discussing the Importance

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CRM in Retail: Discussing the Importance

Marketer's Guide to CDPs

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Marketer's Guide to CDPs

How a Customer Data Platform Improves Travel Experiences

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How a Customer Data Platform Improves Travel Experiences

10 Customer Data Platform Use Cases

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10 Customer Data Platform Use Cases

How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

The Future of Cookieless Marketing

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The Future of Cookieless Marketing

Top 8 CDP Use Cases for the Hospitality Industry

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Top 8 CDP Use Cases for the Hospitality Industry

How CDP can Improve Retail Customers' Experience

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How CDP can Improve Retail Customers' Experience

How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights

10 Must-Have Email E-Comm Marketing Campaigns

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10 Must-Have Email E-Comm Marketing Campaigns

A Look into Zeta's Employee Resource Groups

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A Look into Zeta's Employee Resource Groups

Zeta Live: 5 Key Trends Shaping Marketing in 2023

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Zeta Live: 5 Key Trends Shaping Marketing in 2023

Zeta Named to the 2022 Constellation ShortList™ for CDPs -

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Zeta Named to the 2022 Constellation ShortList™ for CDPs -

10 Tips to Building a Great Email Marketing Automation Strategy -

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10 Tips to Building a Great Email Marketing Automation Strategy -

The Complete Guide to Customer Engagement & Why it Matters -

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The Complete Guide to Customer Engagement & Why it Matters -

Winning Holiday Customers From Black Friday Through the End of the Year

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Winning Holiday Customers From Black Friday Through the End of the Year

4 Ways to Optimize Omnichannel Marketing Campaigns

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4 Ways to Optimize Omnichannel Marketing Campaigns

Zeta's 2022 Holiday Marketing & Retail Trends Report

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Zeta's 2022 Holiday Marketing & Retail Trends Report

A Step-by-Step Guide to Customer Segmentation

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A Step-by-Step Guide to Customer Segmentation

7 Pivotal Back-to-School Shopping Trends for 2022

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7 Pivotal Back-to-School Shopping Trends for 2022

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