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Zeta Global

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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
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Holiday 2024 Shopping Insights: Black Friday and Cyber Monday Trends Shaping Retail
How Zeta Global Protects Your Privacy and Manages Data Responsibly
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How Zeta Global Protects Your Privacy and Manages Data Responsibly
Why Cookieless Advertising Should Still be in Your Strategy
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Why Cookieless Advertising Should Still be in Your Strategy
Unlock the Future of Your Mobile Marketing
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Unlock the Future of Your Mobile Marketing
Essential Email Deliverability Strategies to Help Ensure Holiday Success
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Essential Email Deliverability Strategies to Help Ensure Holiday Success
How to Target Back-to-School Shoppers
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How to Target Back-to-School Shoppers
Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
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Introducing the Zeta Economic Index (ZEI): Your Real-Time Economic Barometer
Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
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Cookies are Here to Stay: What It Means for Marketers and Why Zeta Remains a Step Ahead
Back-to-School 2024: Zeta Data Uncovers Shopping Plans
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Back-to-School 2024: Zeta Data Uncovers Shopping Plans
Turning Insight into Action
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Turning Insight into Action
CDP vs. Data Warehouse: What's the Difference?
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CDP vs. Data Warehouse: What's the Difference?
Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
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Key Findings from the 2024 CMO Intentions Study: Martech Integration and AI Adoption
Zetavation May 2024: Custom AI for Every Marketer
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Zetavation May 2024: Custom AI for Every Marketer
Differences Between CDPs vs. CRMs for Marketers
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Differences Between CDPs vs. CRMs for Marketers
Making Strides Toward a Cookieless Ecosystem
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Making Strides Toward a Cookieless Ecosystem
Zeta Has Been Certified™ by Great Place To Work®!
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Zeta Has Been Certified™ by Great Place To Work®!
How to Choose the Right ESP: 6 Differentiators That Matter
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How to Choose the Right ESP: 6 Differentiators That Matter
Helping Marketers Understand and Navigate a cookieless Ecosystem
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Helping Marketers Understand and Navigate a cookieless Ecosystem
Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
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Navigating the Delay in Third-Party Cookie Deprecation: A Strategic Overview for Marketers
Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
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Sync or Swim: The Practical Benefits of Integrating Your ESP with a CDP
The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI
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The Secrets of Customer Centricity – Part 4: Operational Alignment and The Role of AI
Empowering Retail Marketers with AI: The Zeta Advantage
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Empowering Retail Marketers with AI: The Zeta Advantage
The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
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The 2024 Customer Data Platform: What Marketers [Actually] Need to Know about CDPs
What Gmail and Yahoo's Inbox Updates Mean for Your Email Program
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What Gmail and Yahoo's Inbox Updates Mean for Your Email Program
The Impact of AI on Digital Content and Streaming Platforms
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The Impact of AI on Digital Content and Streaming Platforms
7 Marketing Predictions for 2024​
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7 Marketing Predictions for 2024​
Precision, Personalization, and Predictive Power
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Precision, Personalization, and Predictive Power
Secrets of Customer Centricity, Part 3: Cross-channel Alignment
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Secrets of Customer Centricity, Part 3: Cross-channel Alignment
How Auditing Your Tech Stack Can Unlock Your Marketing Potential
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How Auditing Your Tech Stack Can Unlock Your Marketing Potential
Using Intelligence to Drive Customer Growth in Travel and Hospitality
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Using Intelligence to Drive Customer Growth in Travel and Hospitality
Google's Inactive Account Policy Update: What Marketers Need to Know
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Google's Inactive Account Policy Update: What Marketers Need to Know
How Media Companies Are Approaching Addressable TV
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How Media Companies Are Approaching Addressable TV
The Secrets of Customer Centricity – Part 2: Understanding Your Customer
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The Secrets of Customer Centricity – Part 2: Understanding Your Customer
How Generative AI Impacts your Digital Transformation Strategy
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How Generative AI Impacts your Digital Transformation Strategy
The Secrets of Customer Centricity – Part 1: Building the Foundation
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The Secrets of Customer Centricity – Part 1: Building the Foundation
New App Unlock the Power of Customer Growth Intelligence within Snowflake
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New App Unlock the Power of Customer Growth Intelligence within Snowflake
Using Intelligence to Drive Customer Growth in Retail
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Using Intelligence to Drive Customer Growth in Retail
5 Key Strategies to Win New Business in an Uncertain Economy
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5 Key Strategies to Win New Business in an Uncertain Economy
How to Identify Repeat Customers and Drive Profitability
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How to Identify Repeat Customers and Drive Profitability
Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again​
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Why Existing Customers are Your Most Valuable Asset and How to Get Them to Buy Again​
The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back​
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The Power of Integration: Why Point Solutions and Legacy Systems are Holding You Back​
Back-to-School in 2023: Everything Marketers Need to Know
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Back-to-School in 2023: Everything Marketers Need to Know
Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond
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Exploring the Latest Retail Trends: From 'Phygital' Retail to Sustainability and Beyond
The Modular CDP: Simplifying the Path to Better Customer Experiences
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The Modular CDP: Simplifying the Path to Better Customer Experiences
From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
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From Gen X to Gen Z: How to Engage Each Generation and Build Genuine Connections
Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence
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Unlocking Generational Engagement: How Zeta Empowers Marketers through Identity, Activation, and Intelligence
Zeta and Snowflake: Better Together​
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Zeta and Snowflake: Better Together​
Bringing The Promise of Generative AI to Marketers
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Bringing The Promise of Generative AI to Marketers
Bringing The Promise of Generative AI to Marketers 
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Bringing The Promise of Generative AI to Marketers 
TRENDS & TOPICS: CDPs
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TRENDS & TOPICS: CDPs
13 Customer Retention Strategies That Work
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13 Customer Retention Strategies That Work
CDP vs. DMP: The 3 Main Differences & What's Right for You
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CDP vs. DMP: The 3 Main Differences & What's Right for You
CDP vs. DMP: The 3 Main Differences & What's Right for You
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CDP vs. DMP: The 3 Main Differences & What's Right for You
Impacts of Poor Quality Data on Your Business
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Impacts of Poor Quality Data on Your Business
eCommerce CRM Strategy: 8 Benefits
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eCommerce CRM Strategy: 8 Benefits
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
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Top 6 Use Cases for a CDP in CPG (Consumer Packaged Goods)
eCommerce CRM Strategy: 8 Benefits
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eCommerce CRM Strategy: 8 Benefits
How Replenishment Email Campaigns Increase Customer Engagement
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How Replenishment Email Campaigns Increase Customer Engagement
Impacts of Poor Quality Data on Your Business
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Impacts of Poor Quality Data on Your Business
SMS Marketing Best Practices and Key Tips
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SMS Marketing Best Practices and Key Tips
SMS Marketing Best Practices and Key Tips
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SMS Marketing Best Practices and Key Tips
How Replenishment Email Campaigns Increase Customer Engagement
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How Replenishment Email Campaigns Increase Customer Engagement
CDP vs. CRM: Understanding The Difference Between a CDP and CRM
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CDP vs. CRM: Understanding The Difference Between a CDP and CRM
13 Customer Retention Strategies That Work
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13 Customer Retention Strategies That Work
Zeta Recognized on Built In's "2023 Best Places to Work" List 
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Zeta Recognized on Built In's "2023 Best Places to Work" List 
What is Connected TV (CTV) Advertising?
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What is Connected TV (CTV) Advertising?
CRM in Retail: Discussing the Importance
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CRM in Retail: Discussing the Importance
What is Connected TV (CTV) Advertising?
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What is Connected TV (CTV) Advertising?
Zeta Recognized on Built In's "2023 Best Places to Work" List
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Zeta Recognized on Built In's "2023 Best Places to Work" List
CRM in Retail: Discussing the Importance
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CRM in Retail: Discussing the Importance
Marketer's Guide to CDPs
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Marketer's Guide to CDPs
How a Customer Data Platform Improves Travel Experiences
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How a Customer Data Platform Improves Travel Experiences
10 Customer Data Platform Use Cases
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10 Customer Data Platform Use Cases
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
The Future of Cookieless Marketing
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The Future of Cookieless Marketing
Top 8 CDP Use Cases for the Hospitality Industry
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Top 8 CDP Use Cases for the Hospitality Industry
How CDP can Improve Retail Customers' Experience
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How CDP can Improve Retail Customers' Experience
How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
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How to Analyze Customer Data: 7 Steps to Glean Actionable Insights
10 Must-Have Email E-Comm Marketing Campaigns
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10 Must-Have Email E-Comm Marketing Campaigns
A Look into Zeta's Employee Resource Groups
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A Look into Zeta's Employee Resource Groups
Zeta Live: 5 Key Trends Shaping Marketing in 2023
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Zeta Live: 5 Key Trends Shaping Marketing in 2023
Zeta Named to the 2022 Constellation ShortList™ for CDPs -
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Zeta Named to the 2022 Constellation ShortList™ for CDPs -
10 Tips to Building a Great Email Marketing Automation Strategy -
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10 Tips to Building a Great Email Marketing Automation Strategy -
The Complete Guide to Customer Engagement & Why it Matters -
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The Complete Guide to Customer Engagement & Why it Matters -
Winning Holiday Customers From Black Friday Through the End of the Year
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Winning Holiday Customers From Black Friday Through the End of the Year
4 Ways to Optimize Omnichannel Marketing Campaigns
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4 Ways to Optimize Omnichannel Marketing Campaigns
Zeta's 2022 Holiday Marketing & Retail Trends Report
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Zeta's 2022 Holiday Marketing & Retail Trends Report
A Step-by-Step Guide to Customer Segmentation
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A Step-by-Step Guide to Customer Segmentation
7 Pivotal Back-to-School Shopping Trends for 2022
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7 Pivotal Back-to-School Shopping Trends for 2022
Planning Before (and Beyond) RFPing CDP Vendors
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Planning Before (and Beyond) RFPing CDP Vendors
Insider's Guide to Quickly Assessing CDP Vendors
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Insider's Guide to Quickly Assessing CDP Vendors
4 Commandments for Marketers in Times of Inflation
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4 Commandments for Marketers in Times of Inflation
The Comprehensive Guide to CDP Vendor Questioning
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The Comprehensive Guide to CDP Vendor Questioning
8 Tips for Optimizing Email Subject Lines According to Zeta AI
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8 Tips for Optimizing Email Subject Lines According to Zeta AI