Without user research, product teams can't distinguish mediocre ideas from great ones
Associated with
 Ximena Vengoechea Ximena Vengoechea
Emi Tabb Emi Tabb
Posted Feb 1, 2018 8 min read
Without user research, product teams can't distinguish mediocre ideas from great ones

Ximena Vengoechea makes the case for a user research strategy that sets up product teams to invest in the projects that will pay off.

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