At Mixpanel, we're always looking to deepen our understanding of our customers. Even though we're looking at dashboards and numbers plenty, live conversations with product and data leaders provide valuable insights and feedback as we evolve and improve Mixpanel's analytics platform.

Recently, we interviewed leaders from some notable data-informed companies in the scale-up and enterprise spaces to learn about how they run their operations and teams.

We noticed a trend as we went through the answers and analyzed them alongside case studies of our power user customers: Many of them are using product analytics in varied and interesting ways, and they're looking way beyond the usual product metrics.

Read on to learn about the unique ways in which these executives and leads in data science, analytics, product, design, and operations are leveraging product data insights to grow more than just their products.