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Getting users to the 'aha' moment-fast
Getting users to the 'aha' moment-fast
May 12, 2022
Article
Mixpanel Mixpanel
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Insights: 5 ingredients for better data collaboration
Insights: 5 ingredients for better data collaboration
Feb 17, 2022
Article
Mixpanel Mixpanel
Driving Product-Led Growth With Product Management Metrics
Driving Product-Led Growth With Product Management Metrics
Jul 19, 2021
Article
Mixpanel Mixpanel
Without user research, product teams can't distinguish mediocre ideas from great ones
Without user research, product teams can't distinguish mediocre ideas from great ones
Feb 01, 2018
Article
Mixpanel Mixpanel
Twilio Segment's head of tech alliances on the state of CDP and where product analytics fits in
Twilio Segment's head of tech alliances on the state of CDP and where product analytics fits in
Feb 21, 2023
Article
Mixpanel Mixpanel
How to add analytics event tracking in SwiftUI (the elegant way)
How to add analytics event tracking in SwiftUI (the elegant way)
Oct 21, 2021
Article
Mixpanel Mixpanel
Ask an expert: Anubhav Shrivastava of Viacom18 Media on how data sophistication feeds a cycle of user value and growth
Ask an expert: Anubhav Shrivastava of Viacom18 Media on how data sophistication feeds a cycle of user value and growth
Jan 12, 2021
Article
Mixpanel Mixpanel
Freshpaint + Mixpanel: Powerful precision tracking meets codeless implementation
Freshpaint + Mixpanel: Powerful precision tracking meets codeless implementation
Mar 15, 2021
Article
Mixpanel Mixpanel
Are you applying biases to your product work? Here's how to self-evaluate
Are you applying biases to your product work? Here's how to self-evaluate
Dec 21, 2022
Article
Mixpanel Mixpanel
Why product analytics should be part of every feature sprint
Why product analytics should be part of every feature sprint
Jul 26, 2022
Article

Latest Content

Mixpanel Mixpanel
4 business analytics examples
4 business analytics examples
May 21, 2024
Article
Mixpanel Mixpanel
Beyond metrics: How Notion measures the value of its 'helpful' content
Beyond metrics: How Notion measures the value of its 'helpful' content
May 16, 2024
Article
Mixpanel Mixpanel
We asked scale-up and enterprise leaders how they use product analytics to grow their companies. Here's what they told us.
We asked scale-up and enterprise leaders how they use product analytics to grow their companies. Here's what they told us.
May 15, 2024
Article
Mixpanel Mixpanel
8 product analytics examples
8 product analytics examples
May 09, 2024
Article
Mixpanel Mixpanel
Do I need a tracking plan?
Do I need a tracking plan?
Apr 30, 2024
Article
Mixpanel Mixpanel
Camera On: Mixpanel's Mark Johnson
Camera On: Mixpanel's Mark Johnson
Apr 29, 2024
Video
Mixpanel Mixpanel
Beyond launch day: How to plan successful B2B product rollouts
Beyond launch day: How to plan successful B2B product rollouts
Apr 18, 2024
Article
Mixpanel Mixpanel
You are a builder. Can AI replace you?
You are a builder. Can AI replace you?
Apr 12, 2024
Article
Mixpanel Mixpanel
You are a builder
You are a builder
Apr 12, 2024
Article
Mixpanel Mixpanel
What most teams get wrong when choosing an A/B testing solution
What most teams get wrong when choosing an A/B testing solution
Mar 29, 2024
Article

Articles

331
4 business analytics examples
4 business analytics examples
Beyond metrics: How Notion measures the value of its 'helpful' content
Beyond metrics: How Notion measures the value of its 'helpful' content
We asked scale-up and enterprise leaders how they use product analytics to grow their companies. Here's what they told us.
We asked scale-up and enterprise leaders how they use product analytics to grow their companies. Here's what they told us.
8 product analytics examples
8 product analytics examples
Do I need a tracking plan?
Do I need a tracking plan?
Beyond launch day: How to plan successful B2B product rollouts
Beyond launch day: How to plan successful B2B product rollouts
You are a builder. Can AI replace you?
You are a builder. Can AI replace you?
You are a builder
You are a builder
What most teams get wrong when choosing an A/B testing solution
What most teams get wrong when choosing an A/B testing solution
How fintech companies can use product analytics to improve customer lifetime value
How fintech companies can use product analytics to improve customer lifetime value
How Segment avoids user onboarding drag for its technical product
How Segment avoids user onboarding drag for its technical product
How we stay close to customers to create better user personas at Mixpanel
How we stay close to customers to create better user personas at Mixpanel
How to iterate on a product
How to iterate on a product
To build a data culture, focus on outcomes
To build a data culture, focus on outcomes
He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.
He helped shape WallStreetBets. Now Kevin Xu is betting on his own social app.
Modern marketing analytics: Understanding the full user journey
Modern marketing analytics: Understanding the full user journey
How to get product and analytics teams at large companies working together in lockstep
How to get product and analytics teams at large companies working together in lockstep
Unlocking better data governance with Anomaly Detection alerts and Event Approval
Unlocking better data governance with Anomaly Detection alerts and Event Approval
Get hands-on product analytics and Mixpanel training with Mammoth Growth
Get hands-on product analytics and Mixpanel training with Mammoth Growth
Choosing the right analytics data architecture tech: A step-by-step guide
Choosing the right analytics data architecture tech: A step-by-step guide
Explore all Arrow right

Case Studies

58
Customer - KKday makes understanding user behavior key to their business
Customer - KKday makes understanding user behavior key to their business
How AB Tasty adopted a product-led growth strategy to drive free trial conversions
How AB Tasty adopted a product-led growth strategy to drive free trial conversions
Customer - Mixpanel + Ticketmaster
Customer - Mixpanel + Ticketmaster
Customer - ZipRecruiter
Customer - ZipRecruiter
How Boll & Branch improved its website and increased online purchases using data
How Boll & Branch improved its website and increased online purchases using data
DocuSign leverages Mixpanel to accelerate the growth of its 100 million-strong user base
DocuSign leverages Mixpanel to accelerate the growth of its 100 million-strong user base
How Yelp reduced its data analysis cycle time from weeks to days using Mixpanel
How Yelp reduced its data analysis cycle time from weeks to days using Mixpanel
Betterment optimizes customer experience
Betterment optimizes customer experience
How May Used Mixpanel to Drive Product Improvements and Successful Startup Fundraising
How May Used Mixpanel to Drive Product Improvements and Successful Startup Fundraising
How Immobiliare Accelerated Innovation With Mixpanel
How Immobiliare Accelerated Innovation With Mixpanel
India's Leading MSME App, Khatabook, Drives Scalable User Growth with Mixpanel, driving a 21.39% Increase in Monthly Tracked Users
India's Leading MSME App, Khatabook, Drives Scalable User Growth with Mixpanel, driving a 21.39% Increase in Monthly Tracked Users
Machine learning and product analytics
Machine learning and product analytics
Japan's leading "Buy Now Pay Later" provider, Paidy, leverages self-service product analytics to analyze and optimize key user funnels and flows
Japan's leading "Buy Now Pay Later" provider, Paidy, leverages self-service product analytics to analyze and optimize key user funnels and flows
Community engagement expert, Sport Heroes, uses Mixpanel to support CSMs and make informed feature roadmap decisions
Community engagement expert, Sport Heroes, uses Mixpanel to support CSMs and make informed feature roadmap decisions
Passion Factory uses Mixpanel to find product-market fit and drive exponential growth
Passion Factory uses Mixpanel to find product-market fit and drive exponential growth
GoDaddy increases feature adoption | Customer Success Story
GoDaddy increases feature adoption | Customer Success Story
KKday makes user behavior central to their business
KKday makes user behavior central to their business
TV Spielfilm LIVE Grows Streaming Video Service by 15% | Customer Success Story
TV Spielfilm LIVE Grows Streaming Video Service by 15% | Customer Success Story
Domain puts a finger on what's working and what's not by understanding user engagement and delivering insights to product managers quickly.
Domain puts a finger on what's working and what's not by understanding user engagement and delivering insights to product managers quickly.
Car Next Door drives user growth and retention with improved product insights
Car Next Door drives user growth and retention with improved product insights
Explore all Arrow right

eBooks

2

Reports

2

Videos

3

Webinars

20
Empowering your growing product team
Empowering your growing product team
Three years, 500% growth, zero roadmaps
Three years, 500% growth, zero roadmaps
AMA with Moinak Bandyopadhyay, Senior Product Manager, Mixpanel
AMA with Moinak Bandyopadhyay, Senior Product Manager, Mixpanel
So, the Privacy Shield is invalid...now what? (US session)
So, the Privacy Shield is invalid...now what? (US session)
Product School CEO in conversation with Mixpanel's VP of Product & Design
Product School CEO in conversation with Mixpanel's VP of Product & Design
Ask a PM: AMA with Vlado Hruda, Sr. Product Manager at Mixpanel
Ask a PM: AMA with Vlado Hruda, Sr. Product Manager at Mixpanel
How LinkedIn aligns product + marketing for successful launches
How LinkedIn aligns product + marketing for successful launches
AMA: Asana's Head of Experience Research
AMA: Asana's Head of Experience Research
Innovators: AMA with PiggyVest, Nigeria's hottest startup
Innovators: AMA with PiggyVest, Nigeria's hottest startup
A guide to product metrics2-part series
A guide to product metrics2-part series
Setting metrics: Product metrics measurement framework
Setting metrics: Product metrics measurement framework
Demystifying privacy & analytics
Demystifying privacy & analytics
The customer data stack
The customer data stack
STACKED: How Tray.io optimizes their stack for retention and product improvements at scale
STACKED: How Tray.io optimizes their stack for retention and product improvements at scale
Understanding the state of product analytics
Understanding the state of product analytics
Understanding the state of product analytics in Israel
Understanding the state of product analytics in Israel
Understanding the state of product analytics in Asia Pacific
Understanding the state of product analytics in Asia Pacific
How to successfully implement product analytics to add value
How to successfully implement product analytics to add value
Advance your product analytics strategy
Advance your product analytics strategy
Mixpanel Implementation: Framework and Tracking Planning
Mixpanel Implementation: Framework and Tracking Planning

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in N

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331
articles
58
case studies
2
ebooks
2
reports
3
videos
20
webinars