The story of Elmer Wheeler, the man who coined, "Don't sell the steak, sell the sizzle"

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The story of Elmer Wheeler, the man who coined, "Don't sell the steak, sell the sizzle"

The story of Elmer Wheeler, the man who coined, "Don't sell the steak, sell the sizzle"

Discover how Elmer Wheeler revolutionized sales with Tested Selling-crafting emotional pitches and coining "Don't sell the steak-sell the sizzle.

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