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The Best Source of B2B Revenue, How To Drive More Inbound Demand, and Where B2B Marketing Budget Is Wasted (with Chris Walker, CEO, Refine Labs)
Chris Walker is CEO at Refine Labs and host of Demand Gen Live. We talk about wasting B2B marketing budget, understanding how people buy, how to think about the ROI of your podcast, short term vs long term marketing, why not all MQLs are created equal, and how to drive more inbound demand.
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